Try this on for size.
Scour the net on Facebook and forums for a few hours, and read about what other people think about having a business on the internet.
You won’t need to do much digging, and you would find that many people have the deadly misconception that having a business on the internet is a get-rich-quick scheme.
Here’s the deal…
The internet business is a real business. And in a real business, you need to put in real time, real effort, and real thought into making it a success.
If you just wish to put in money, without any effort, and expect to gain profit, then this is not internet business.
There are many scams or high-yield investment programs that make use of the internet, but these are not REAL internet businesses.
Trading stocks or options using the internet requires you to have trading knowledge and skills. These are investment vehicles and they are also not internet businesses.
A business means that there will be an exchange of value between the customer and business owner.
Business Owner <=> Customers
While an internet business generally operates mainly from the internet and you are not able to see the business “physically”, it is a real and profitable business as long as you are willing to build and grow the business.
Starting an internet business is actually simple. The whole process is not complicated as long as you have a proper system to follow.
Here’s the good news for you! I’ve been marketing on the internet for more than 20 years and have in these 2 decades been actively transferring my knowledge and skills to thousands of students from all over the world.
Let me, the internet business expert, show you the correct and proper way of starting an internet business.
In this guide, I’m going to reveal the necessary steps required to build a successful internet business.
All you’ll need to do is to follow the steps I outline, take action, and you would start to see results.
Step One: Finding Customers
In order to have a sustainable and profitable business, you’ll need to have customers.
After all, a business is about fulfilling customer’s needs.
Without customers, there is no business.
Repeat after me.
“Without customers, there is no business.”
But, before you even start, you must first understand the kind of customer you are looking for…
- What are their needs and wants?
- What are the problems they face that are keeping them up at night?
- Understanding their needs, wants and desires is crucial for your business.
- Which area of the market are you targeting?
- With so many questions, how do you actually start?
In order to find the perfect customer, you’ll need to decide the market or the niche to be in.
Then, you should start to do your research and learn more about your market and customers.
Find out the characteristics of your perfect customer. What is the demographic of your potential customer?
You may be asking yourself… Do you really have to be so specific when you are just starting out?
The answer is a resounding yes.
This information will be key to the other steps in this system, which I will reveal later.
Here’s what you should be aiming for…
Know your potential customer “inside-out” and try your best to “befriend” your potential customer. You want to know them as well as the most intimate friend you have.
This will make up your customer avatar.
And this avatar will form your prefect customer profile.
Once you understand your avatar and especially the problem that she is facing, you can then move on to the next step.
Step Two: Finding the Solution
Since you already have the ideal customer, the next thing you have to do is to find the solution to solve the customer’s problem.
What do I mean?
Why do you need to find a solution?
The internet business that I’ve been guiding you here is a solution-based business.
Essentially, we will be paid to solve other people’s problems.
Think about it, now that you already have the “customer”, what are you going to “offer” to them in return for monetary benefits?
Remember earlier, we were discussing about what is a business?
Since, you are working to build an internet business, naturally you’ll need to be offering something of value in return for monetary benefits.
Decide how you can help the customer and offer a solution. This solution can come in different forms, be it whether you are offering a digital product or a physical widget.
Of course, since you already know your customer’s problem from the first step, you should already know what your customer pain points or urgent problems are.
So, this step is about looking for solution to a specific problem that they are eager to resolve.
Focus on solving ONE specific problem first.
Let’s take an example of a female customer, whose name Mary, is single, and in her early thirties.
Over the years, Mary has tried many weight-loss supplements but hasn’t been able to reduce her belly fat. She isn’t fat, and all she wants us to be able to take beautiful photos of herself in dresses.
Now, there is many ways to help her Mary solve her problem:
- Actually Reduce Her Belly Fat (Pills, Exercise Regimes, Equipment, etc)
- Get A Dress That Hides Belly Fat
- Camera Applications That Hide Belly Automatically
If you look at the proposed solutions above, some of them may already be available in the market.
If you already have the products that can help Mary, great! If not, don’t worry. You do not need to own the products yourself.
Building an internet business does not require you to own the product or service that is going to help others.
Here are 3 business models that you can start with:
1) Affiliate Marketing
The affiliate marketing business model allows you to promote other people’s products without you fulfilling the order or having to handle the customer support.
2) Selling Your Own Product / Service
You can use this business model if you already have the product or service that can help solve the customer’s problem.
Ecommerce, in simple terms, refers to selling physical products online. You can either source for the products and then sell them on your website, or engage dropshipping vendors and promote their products.
In the case of dropshipping, you do not own the product but may need to fulfil the product delivery.
Essentially, your task is to find a suitable product to offer to your customer.
It does not need to be a brand-new product or service. The product or service can already exist.
Decide on one of the business models, then we can proceed to the next step.
Step Three: Showcase the Solution
Once you found a potential solution for your customer, the next step is to showcase it.
Think of showcasing as the process of setting up a shop where you can sell your product or service.
But in the online world, instead of a shop, it will be a website.
What Is A Website?
A website is a page with an URL (uniform resource link) on the internet. Websites can come in many forms. They can be:
- Ecommerce Store
- Online Business Catalogue Site
- Photo Sharing Site
- Informational Site
- Personal Sites
- Corporate Sites
- and many more!
Of course, you do not need all the above kinds of websites to run your own internet business.
However, you do need ONE to begin with.
Depending on your offer, it will then determine the type of website you use. Obviously if you have a physical product for sale, then the best way is to use the ecommerce type of website.
But that does not mean that you cannot use a blog to showcase your product. You can also market your product via a blog. For example, you can do a blog post to review the product.
If the product is your own, then it more likely that you will use an online business catalogue site.
If you are providing photography services or editing service, then a photo sharing site may be a good place for you to start off.
Let’s use the earlier example of Mary.
You’ve found a weight loss recipe that is highly effective in reducing belly fats. Hence, you can also share the photos of these delicious dishes from the recipe on photo sharing sites to promote your belly fats loss recipe!
Ultimately, you’ll need to decide on one type of website to begin with.
If you are unable to decide, starting with blog as it is the safest. (It’s also free!)
Alternatively, I highly encourage you to join my training to understand more about the common websites used for starting an internet business to sell any kind of products.
Once, you’ve decided the type of website to showcase the product, let’s move on to the next step.
Step Four: Marketing Your Website
Your “shop” is now ready for customers to visit.
Now, don’t expect the customer to just come to your website automatically. You now have to be should be more active in the managing your internet business and marketing your website.
Marketing your website refers to getting visitors to your websites.
These visitors are your potential customers. Therefore, you shouldn’t be attracting anyone and everyone to your website.
You should aim to bring in only qualified visitors. When doing this, do keep in mind the “perfect customer profile” you highlighted in step one.
Since you already understand them, it is time to help them solve their problem by introducing the solution to them via your website.
There are generally 2 main ways to bring them to your website.
You can either “pay” them to come to your website or spend “time” to get them come to your website.
What I meant is that: There is a free way, and there is a paid way for marketing your website.
For paid traffic, you can use the following:
- Facebook Ads
- Native Ads
- Search Engine Ads
- Banner Ads
- Email Ads
For free traffic, some of the methods include:
- Social Media advertising
- Content Creation
- Forum and Blog
The truth is, paid advertising will always provide you with the fastest results. When you pay to get traffic, you can directly get metrics to the number of visitors you get and the conversion rates you obtain, giving you valuable information that allows you to tweak and improve your business.
For free marketing methods, you will need time to work on them. Of course, with today’s technology, there are many tools that can help you to do this.
But eventually, it is best that you also invest in your marketing efforts.
Please note that marketing activities are the only activities that will bring in revenue for you as you are bringing in potential customers.
Step 5: Tweak, Test and Scale Up
Imagine your internet business being a machine with bots and nuts… It is working well but you know there are things you can do to improve the efficiency and output.
To do that, you may need to tighten the nuts, replace the bots and oil the machine whenever necessary.
Your marketing efforts are like the fuel for your machine to produce output… And depending on the quality of the fuel, the output will be affected.
In this case, your output is the sales revenue generated.
Since you have started marketing your website, you will need to track which traffic method works best for you and then scale up the effort.
As mentioned earlier, not all marketing efforts will produce positive results for you. So, you must keep testing until you find one that is working for you.
Tweak the strategy to fit your business.
Ultimately, you want to be able to increase your ROI (return of investment).
Once you have everything in place, scale up your effort.
By this juncture in your business, you would know how every dollar invested in marketing your business would generate more dollars back.
Of course, you need to be realistic when you are doing the testing and tweaking. This process does not happen overnight.
Sometimes, through testing and tweaking, you may realise that the product is not good enough or your ideal customer does not exist.
Therefore, we would also advise you to do your due diligence when you are working through the steps.
The above are my simple 5 steps to finding real success online.
I hope you have enjoyed it as much as I have enjoyed creating it for you.
Once you are able to successfully implement the steps, you can just do it again and again for different markets.
Since internet business’s initial capital outlay is significantly lower compared to a traditional business, you can easily replicate the whole process – “Rinse and Repeat.”
Each time, you can proceed at a faster pace, since you already knew the process and what to look out for.
I hope you would implement the steps I shared, and I look forward to hearing your success stories.
To Your Success,
International Bestselling Author
Internet Business Expert & Trainer