Paid advertising is the fastest way to get targeted traffic to your website and there are many ways to do it. One of the most popular ways is to use PPC which is known as Pay Per Click to get people who are searching for related keywords to go to your website.
When we discuss about running PPC campaigns, oftentimes, we will link to Google Ads since Google is the biggest search engine in the world but it can be expensive and restrictive if you are very new to running PPC ads campaigns.
Then, why not look at the next best alternative which is Microsoft Ads. It has potential advantage which includes lowers CPCs (cost per click) and being less restrictive.
Here is a complete quick start guide on how you can set up your Microsoft Ads as well as the best practices and things to avoid when running Microsoft Ads.
Go ahead to learn and implement it now!