So You Wanna Advertise On Youtube?
If you’re coming back from the other article, that’s great! If not, check it out here.
Let’s keep it short and sweet, seeing as you know why you’re here now. 🙂
Firstly, let’s start off by going to your Ad manager. From here you can click on the Ad that you are looking for. Seeing as we are making Youtube Ads, you can select the video option.
After this, you will be brought to the next page.
From here, you will now put the groundwork that will go into your Ad. In this page, you will put the settings that would allow you to your Ad work the way it should.
The first filed is the name of the campaign, this should be quite self explanatory, just key in the name of the campaign. You can call it whatever you like.
After this, you will now set the type of video Ad that you would like. The easiest way for you to have your Ad running is to use the standard setting. However, if you would like to promote an app, or some Ecommerce item, you will be able to use the other two options.
Now you will have to choose between In-stream or video discovery Ads or Bumper Ads, if you need a refresher for what these terms are, you can always refer to the previous article here.
From here, you will choose the CPM and the CPV cost of your Ad. If you would like a better explanation of these terms, you can refer to this article here.
You can manually bid for Advertisers to show your Ad, or you can do it automatically.
Manual bidding is better if you would like to keep your costs low, or if you have a good idea of what you are doing as is. If you’re new, you can always start off with automatic bidding on other forms of Ads, but for Youtube you can only bid for Ads manually.
Before you proceed to the next page, take a look at the Advanced Delivery Methods tab. Under this submenu you can set your delivery method, targeted locations and networks.
One thing to note is that you will have to target your local area if you are running a brick and mortar business, or if you are offering services in an area.
There are a few other options, but we can ignore these for now, you can always learn more about them if you like at a later date.
In the next page, you can set the video that you would like to use as the Ad, and the bidding amount. Another feature of Google Adwords for Youtube is the ability for you to set a higher bid from your current bid for popular videos. A higher bid here would encourage people to use your Ad more often for popular videos. And a higher bid overall would make it possible for more people to see your Ad.
Another key factor in the success of your Ad is it’s targeting. You will need to know how you can make your Advertising capable of reaching the right audience.
Without the proper targeting, your Ad will not be of much use. Before you target your audience, you will need to know what you can do with the Ad targeting.
Demographics and Interests
The two main settings that you can Adjust are the demographics and the interests that you will be targeting. With the many choices available, you will need to think long and hard about the methods that you can use in order to reach your audience.
You can consider the general demographics first. Who will view your Ad? If you’re selling makeup you will definitely target women from 18 to 40, and if you are selling gym equipment you would target men from 18 to 40 too.
Secondly, you can target the actual interest group that would be interested in your products. You can either choose from a list or search for an interest that you would like to use.
We came up with a few possible scenarios that you may be able to refer in order to get your Add off the ground. For Example, you can use the Sports and Fitness interest to promote a weight loss product, or an exercise guide to men from 18- 40. Alternatively you can promote a weight loss guide under Beauty and Wellness, to women between the ages of 18 – 40.
The possibilities are endless, its up to you to come up with your own Ad ideas and get to work making your Ad successful.