Even with the rise of social media platforms such as Facebook and Tik Tok, email marketing is still one of the best marketing channels for generating leads and sales.
At the same time, it is harder to capture your subscriber’s attention and engage them with the increased amount of email received.
The key is to be able to differentiate and connect with your subscribers by crafting a successful email marketing strategy.
This strategy lies in creating trust with contacts and building genuine, long-lasting relationships with them.
It is also critical that you learn how to send the right email to a segmented group of contacts at the appropriate stage of their buyer’s journey.
Hope it helps.