Facebook is the number one social media platform in the world and it has become a must for every business. Whether your business is offline or online, you are unable to get away from having a Facebook presence for your business.
Therefore, it carries an even heavier emphasis on the internet businesses.
Creating a Facebook page is pretty straight-forward. It is easy to create and you only need to upload a couple of pictures and post a few contents to create the page. But if you’re not building a Facebook page with a comprehensive strategy, the chances of getting leads are relatively thin.
Creating a personal profile page for your business instead of a Facebook Business Page will put your company at a considerable disadvantage.
When you create a Business Page on Facebook, you gain access to numerous content creation tools, paid promotional opportunities and analytics and insights. Plus, when you create a personal account, instead of a business page, it requires people to send you a friend request to engage with you.
Below are 5 tips to help you create an engaging business page on Facebook that will get you the results you desire.
1. Use Page Roles to Avoid Publishing Mishaps
You’ve probably heard plenty of horror stories of people posting personal content to their employer’s social media channels. You can avoid these kinds of publishing mishaps by assigning Facebook Business Page roles only to those employees that need it to do their work. It is also essential to provide adequate training to those who are new to social media management.
2. Add a Recognizable Profile Picture
You want to choose a profile picture that is easy for your audience to recognize. This can be anything from a company logo to a headshot. Being recognizable is essential for getting found and liked, especially when it comes to Facebook searches. It’s what shows up in search results and is what is pictured at the top of your Facebook page, so chose carefully.
3. Choose an Engaging Cover Photo
Your cover photo takes up the most real estate on your Facebook page, so you want to make sure that you are choosing one that’s engaging and high-quality. Like your profile, the dimensions of the cover photo change frequently, so you want to make sure you keep an eye on the official guidelines.
4. Add a Call-to-Action Button
Adding a call-to-action button to your business page is a great way to drive more traffic to your company website. The options for companies to add call-to-action buttons to their pages have expanded since their introduction in 2014. The best part about this feature is that you can get data on how many people are clicking on your call-to-action through the site’s view insights feature.
5. Fill Up Your About Section
Under your About section, there are more details that you can include on your page. Fill these details and remember to add your website URL in there too! Also, create username when you are able to.
Creating a more engaging Facebook page will set your business on the path to gaining more targeted leads. Follow these tips to help your business make the most out of its Facebook business page.
Next, let’s look at how we can use the fan page for your internet business.
Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the new go-to marketing platform for business means that companies have to compete with hundreds and thousands of other companies to gain the attention of their target audience.
Here are 3 unique ways to use the Facebook page for your internet business.
A) Connect Your Personal Profile with Your Business Page
Share the content from your business page with your personal contacts, you can broaden your reach and introduce your business to a new network of potential customers. If you have employees, you can also get them to promote your company page by sharing, liking, and commenting on the content you share on your Business Page.
B) Comment on Popular Facebook Business Pages
While you might be hesitant to scope out and comment on the content shared by other businesses, it can be extremely beneficial for your business. Visiting the pages of the biggest companies in your niche will allow you to learn about their marketing strategies, interact with other users that have the same interests as you, and get more chances to promote your own Facebook Business Page.
Now, you can even join Facebook Groups using your Business Page and interact in the group using your page profile. So, just remember to use your Business Page to comment on popular Facebook pages and groups.
C) Create and Post Videos
Sometimes, words aren’t enough to get people to sit up and take notice. This is why you should create videos once a month. You can feature Q&As, where the questions coming from your fans and followers, business updates, and promotions. Make sure you upload your videos to YouTube before you share them on Facebook so that you can double your views and significantly expand your business reach.
Facebook is one of the most effective weapons your business can have regarding marketing. However, you must be observant, up-to-date, and always willing to learn if you want to succeed. Start growing your business with these three unique marketing strategies that are proven to work.
Go ahead to create your first Facebook Page for your internet business now!