What is Pintrest?
Ever wondered if you could have a customized magazine of your own, with your own interests everyday? Imagine if you could see things that were relevant to your interests, on topics that you like?
If that sounds appealing, Pintrest is the site for you!
Pintrest is a unique take on what a content aggregator should do. Instead of pulling up a single board; which is a category of things that you are interested in, Pintrest is a network that will pull up content from multiple boards that you are interested in, all at once.
Now that you understand what Pintrest is, you can learn how to market yourself on it, and generate leads.
Marketing On Pintrest: A basic guide
Marketing on Pintrest for free is not only possible, it is also quite easy to get started with your own content to be done.
To begin, all you have to do is to create a board that you control. Creating a board is easy, and you can make one in a matter of seconds.
Why use a board?
There are mainly two ways to market for free on Pintrest, by writing comments, or by making new pins.
Pins would allow you to have two benefits over comments. Firstly, people will not report you for spamming their pins, secondly, you can now create content and post it to your page to have other people view and save your pins. These pins will not allow your content to be seen by other people who have subscribed to your board, but they will also have an easier time reviewing your content, as they might have bookmarked the pin that you had made.
Having your pin saved would also allow you to have a lasting presence in the minds of your audience. Till your post is removed when the board it is on updates, your post will be available for viewing to anyone who has subscribed to you board.
What if I want faster traffic?
There is an easier way to get your traffic. Pintrest has paid advertisements that you can use in order to be able to advertise directly to people using Pintrest itself.
From here, you can see how to create business oriented pins, and then run said pins as ads to Pintrest.
Remember, just because you are making an ad, does not mean that their rules do not apply. In order to make your ads work, your content will still need to be of quality, engaging, and worth viewing.
I hope that you have learned how you can make use of Pintrest to market to an international audience of 175 million users.