Do you know how many emails are sent out everyday? An astonishing 269 billion emails are sent out everyday! As an internet marketer, how many have you received and sent out today?
Go ahead to check how many emails do you have in your inbox now? If you are already in the internet business or trying to make money online, you’ll probably have a few hundred or even thousands of emails UNREAD now.
Now, put yourself in the shoes of your subscribers. Are they also facing the same thing? Most likely they are also receiving lots of email everyday from different marketers and companies. Hence, it is very important for you to learn how to run a successful email marketing campaign. How to make sure you are able to reach the hearts of your subscribers and have a profitable email marketing campaign.
Before you even start emailing your subscribers, here are some things that you should prepare first.
A. Establish Your Marketing Goals
Yes, you will need to set your goals first. Do note that your marketing campaign might take more than 1 email to achieve the goal. So you need to define what you want to achieve in each campaign. It may not always be about promotion, even as your eventual goal is to have a profitable internet business.
Examples of the goals:
- Welcoming new subscribers
- Boosting engagement
- Nurturing existing subscribers
- Re-engaging subscribers
- Segmenting your subscribers
- Promoting / Pre-selling/ Launching a product
B. Using the Right Type of Email
Since you already knew the goal of your campaign, the next step is to work on the type of emails to be sent out.
There are various types of emails and your emails are not always about promotion and getting your subscribers to buy the recommended products. If you are truly interested to build a long term sustainable internet business, you’ll need to build a good relationship with your subscribers too.
So before you start to send the email out, choose the right type of email to help you achieve your marketing goals.
Below are the different types of emails:
- Marketing Emails – aim to showcase a product
- Relational Emails – aim to enhance the relationship with the subscribers
- Transactional Email – aim to engage and inform the subscribers
C. Understanding Your Subscribers
Knowing your niche is important. Knowing your subscribers is even more important! By understanding your subscribers, you will then be able to craft effective email messages that can reach them and get them to take action.
You should at least know the basic demographics, interests, and especially the pain points of your subscribers.
One way to find out more from them is to get them to reply to your emails or set up a poll for them to take part in. This way helps you to increase your understanding of your subscribers.
Understanding the ABC above will help you to plan for an effective email marketing campaign.
Moving forward, in order to have an effective marketing campaign so that you can achieve positive ROI, you should also look out for these aspects of your marketing campaign.
I. Email Subject Line
Email subject line is one of the key factors that affect the open rates. You want to avoid using confusing, generic and over-the-top subject lines. They should be short and precise and let your subscribers what to expect when they open your email and read it. Hype is good but do not overuse it.
II. Personalisation and Segmentation
Addressing your subscribers by First Name is the best but don’t worry if you did not collect their names during their sign up. You can still personalise the content of the email based on the information that you collected earlier.
For example, your subscriber may have signed up to your list to request for information for free business tool. He will react differently from a subscriber that signed up to your list to learn more about the internet business.
The key here is there is no one size-fits-all email.
You need to make sure that the subscribers are segmented into different groups so that you can address them in the most appropriate manner even though eventually you might want to be promoting the same product or service.
If you truly understand your subscribers, it will be easy for you to segment them and write personalised emails to them.
III. Mobile Optimisation
Nowadays, a large percentage of your subscribers will be checking your email on their mobile devices. Thus, it has become increasing important that your email needs to be mobile-responsible too. Prepare both HTML and Plain Text email templates so that your emails can be readable on most devices used by your subscribers.
Above are the secrets of running a successful email marketing campaign. Ensure that these must-have components are included in every campaign you send out and you will be able to have a profitable internet business.
