Some of the most successful news sites or blog sites are highly targeted websites, aiming for a specific type of market. You can learn how to build a targeted news or blog site in 4 steps and this post will tell you how to do it.
Why do you want to create a specific website?
This is because specific sites are more likely to attract search engine traffic, more likely to get passed along within a community and also attract higher-paying advertisers than more generic websites.
Here’s how to start a targeted news or blog site in 4 steps.
1) Select a Specific Topic or Area of Interest
The more specific you can get, the better.
Instead of “online business” which is a hugely crowded market, a much more specific website would be a blog about “raising venture capital for an online business.”
You’ll need to go deep into the market and offer an attractive solution to your potential customer. For example, online business marketing software site targeting specifically on marketing software for online business.
You can also target specific locations. For example, “New York Restaurant Blog” has a very good chance of making its way around the NY foodie network.
2) Stay on Top of Current Events in Your Field
It’s crucial if you’re blogging about a specific interest that you stay on top of the industry. There are a few ways to do this.
The first is to subscribe to RSS feeds from various blogs in your industry. Whenever a piece of news hits one of these blogs, you should be the first to know.
You can also use a news and website aggregator to stay on top of non-blog websites.
3) Write with Personality and Insight
Let your personality out and let your thoughts be known. In many markets, what’s being talked about has been beaten to death so many times that people choose blogs based more on the personality than the news they carry.
Of course, you still have to provide Grade A content. This often comes in the form of your own personal insights rather than just facts.
One great example is Gary Vaynerchuk. His personality is so interesting and so insulting that people can’t help but read the entire website or watch his videos – and by that time, they feel like they have to buy.
4) Apply Proven Marketing Techniques
Make your website search engine friendly. Start building an email list. Find other people in your industry that you can partner with.
Add Google AdSense and ShareASale to start monetizing your site to start with; but don’t underestimate what others would be willing to pay for an ad placement on a prominent site in a specific industry.
Add Clickbank and Amazon products banners onto your website. Both programs are free to apply to get affiliate links.
Search for affiliate products in your own market and promote them.
For example, if you own a health website, you might be getting $5 CPM from Market Health. But an advertiser who sees your site as good branding to be associated with might be willing to pay as much as $15 CPM – sometimes more.
Starting a targeted news or blog site is a great way to build a solid reputation in an industry. You can make more money than a broader website, with less work to boot.