Lets talk about blogging!
Firstly, blogs have “evolved” over time. In the past, it gained popularity when many people started using blogs as their personal online journal. After that, it transited into a more organizational use and many people started using them for business purposes as well.
However, I feel that “real blogs” are meant to be more personal in both presentation and approach, with a less corporate feel…like this blog! 🙂
Blogging is about sharing your passions and thoughts, and at the same time, monetizing the platform too so you can make money. Hence, I usually encourage my students to use blogs as a platform to start their online business as it is simple, personal and very easy to start with.
However, it’s all about consistency and to be able to blog continuously is not an easy task. This is especially so if you’ve a day job and busy schedule.
You also need to ensure that what you’re blogging about have an impact. Meaning, it has a purpose, quality and hopefully, highly informational and educational. Fact is, if your blog’s content is not too good, it just reflects negatively on yourself.
This is so important that I’ve decided to list down the SECRETS to always creating good, purposeful and informational content for your own blog…
Lets look at 7 simple strategies to do just that!
You can do review type blog post. Most of the time, you will be doing a product review.
This can be applied to many things, from reviewing food which you commonly see on food blogs (which are very popular) to reviewing a movie you’ve just watched, to a software that you’re promoting. As you can tell, there are many different topics and options to choose from. Most importantly, talk about a topic you like and have a passion for!
Within the review post, you can summarize the overall benefits of the product and discuss what you like or dislike. You can also include thoughts about how the experience or product can be improved.
- How To Tutorials
“How to tutorials” posts are very popular these days. This is because it can be very valuable to the readers, especially when they get to learn about a topic they are seeking information on.
“How to tutorials” posts usually provide step-by-step guidelines on how a topic works or how to do a specific task. For example, a post about how to upload website files onto the internet using FTP, or a post about how to use Excel.
Again, most times you can then recommend a relevant product or service (your own or affiliate product) as a complete solution to the readers. This way you get to monetize your content!
Another popular type of blog post content you can create is videos.
Video is simply another content format, which can sometimes be easier than writing and typing.
You can also record a personal video to discuss, comment about a topic or teach something. A good idea is to do a “how to video tutorial” instead which is more effective in terms of presentation than text.
For example, it can be an on screen capture type of video to do a specific task, or you speaking over a powerpoint presentation and recording it. Both methods can be done with software tools like Camtasia or Camstudio.
- Personal Experiences
Share your own personal experiences are one of the best types of blog post you can create. Again, it can be very varied on different topics. Just be careful what you say though, especially if it’s something controversial or illegal.
What I’m recommending though is to share your personal experiences on an educational topic instead. For example, what I do is share my own internet business experiences, successes and mistakes so that others can learn too.
Sharing your personal experiences will also add a huge human touch to your blog and cultivate a deeper relationship with your readers.
- Industry News And Articles
You can also blog about industry news and articles. This can easily be done by sharing news and content from authoritative websites in your niche, giving credit to the source at the end.
For example, if your business is about social media, you can look out for the latest updates on Facebook and share them with your readers. This saves people time and effort.
- Other People’s Content
I know we’re all lazy so besides coming up with your own content, you can share other people’s content! This is very similar to the previous strategy but for this specific strategy, you would also want to add your own opinions and tips as an “add on”.
- Current Trends
One of the most popular blogging strategy is to blog about current trends in your topic or niche. People get excited about trends and they also want to be updated constantly and always be “in the know”.
For instance, at the time of writing this post, people are crazy about “Pokemon GO”. Apart from the entertainment perspective, trends like these can lead to new industries and more businesses being created.
It’s already happening and there are many existing and new businesses leveraging on the trend now. For example, restaurants riding on the popularity by creating “Pokemon menus” and engaging real life actors to act as Pokemon characters in the restaurants, to attract players to come catch some Pokemons and dine at the same time (is that even possible??)
I’m also certain there are, or will be various informational products like “how to play Pokemon GO” type of ebooks and videos leveraging on the trend and making a lot of money.
Businesses and individuals are also riding on the trend by leveraging it as content, videos and more. The below is just a screenshot example of a website doing this:
Yes, I’m guilty of being in this trend too, on the entertainment side that is.
I hope you enjoyed, and most importantly, benefited from this content.
Now go and create your next great blog post!