Marketing funnels are essentially a structured path for a potential customer to go from hearing about your business all the way down to making a purchase.

This shared post is going to discuss about the different types of funnels, how to test them, and 5 case study examples of how online companies set up their funnels to boost conversions and revenue.

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At the end of the day, you still have to guide your potential customers from the time they first hear about your business to the time they’re ready to make a purchase in the simplest way possible.

Depending on the amount of traffic you get, even small amounts of friction in your funnel could cause high drop off at each step. That’s why it’s important to understand what your customers want — and what their emotions are — at a deep level, so that you can push them through your funnel as smoothly as possible without leaving much money on the table.