"4 Reasons Why Branding Is Crucial In Sales Conversion"

"4 Reasons Why Branding Is Crucial In Sales Conversion"

By Ewen Chia| Business

What do you think of when I asked you about brands?

If you are lady, naturally, you may be thinking about Louis Vuitton for their handbags.

Coca-Cola and McDonalds when we discuss about food, and Apple and Samsung when discuss about electronics.

These are all big brands and do you know that these companies do spend big bucks on building their brands?

But what does this got to do with you? Does it help if you are a smaller business? Or it doesn’t matter?

Here is what you will discover in today’s post. You’ll learn the top 4 reasons why branding is so crucial in your sales conversion.

1) Reputation, Reputation And Reputation

Your reputation precedes you. If your business has been around for some time, then for most of the time, someone will have heard of you even before they landed on your website.

They may already have an opinion about you and your products and their opinions is largely dependent on your brand.

Take for example, Apple. When you think of Apple, you will think that Apple products are of high quality and stylish looking.

What do people think about you and your products then?

Your brand and reputation has a huge impact on your conversions and how you market your products.

2) Type-In Traffic

If you build a really strong brand name, then, you will actually get more type-in traffic than from paid advertising.

This may be difficult for a new business but if you work to build your brand up and become the reasonating factor with your industry. Then, whenever people are looking for products or services in your industry, naturally, they will type in your website address at the address bar directly.

Let’s take for example, Amazon.com, Surprisingly, the website gets a lot more traffic from people typing in their domain rather than from advertisements.

This will be a huge traffic source in the long run and you don’t want to miss this out.

3) Networking Advantages

Let me ask you a question. Who would you like to meet or give favors to? Someone in your market who you have never heard of, or someone who already has a brand and reputation.

In the internet marketing industry, there is many things that can be related to this.

Who do you let to do a guest blogging on your blog? Or who do you look for when you want to write a guest blog post?

If you are doing a product lauch and looking for JV partners and affiliates, who do you look for?

I think you’ll understand the importance of your brand and how it can helps you in your business.

4) You Are Your Brand

You need to realise that building the business brand also means building your own brand.

Look at Tesla and his founder Elon Musk. Will he have difficulties if he is looking for the investors for his next venture?

Ultimately, behind all the business, there is real people in them.

By having a strong brand in your business, you will become more credible automatically.

The effects of a powerful reputation cannot be emphasized enough. It’s definitely less measurable numerically than ROI or traffic, but its power is there. Don’t overlook it just because you’re in a small market.

Lastly, I like to take this chance to wish all my readers a Happy, Healthy And Prosperous Chinese New Year!

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like…

The Top 10 Internet Business Skills To Learn From Home

As the world fights the COVID-19 virus, more people are forced to stay at home for work. Unfortunately for some, the lockdown of many countries has disrupted the global economy and led to many people losing their job. But first, let’s all stay safe and practices...

50 Examples To Show You How To Write A Compelling Call-To-Action

In this post, I am going to share with you 50 diverse Call-To-Action (CTA) examples and how you can also write them! No matter what you’d like to accomplish with advertising and marketing, you won’t do it without a compelling CTA. Almost all of your campaigns and...

Download Your FREE Copy Of “Easy Internet Profits” Worth $97.00 That Reveals The Easy Ways To Generate UNLIMITED Profits Online!

Download Your FREE Copy Of “Easy Internet Profits” Worth $97.00 That Reveals The Easy Ways To Generate UNLIMITED Profits Online!

Ewen Chia is an Internet Addict. Marketing Online Since 1997. International Speaker and Trainer. #1 International Bestselling Author of “How I Made My First Million On The Internet and How You Can Too!” Read about Ewen Chia Reviews, Testimonials & Interviews

Copyright © Ewen Chia – EwenChia.com – All Rights Reserved Worldwide.

You have Successfully Subscribed! Check Your Email For Your Ebook Download Link.

You have Successfully Subscribed! Check Your Email For Your Ebook Download Link.