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How To Choose A Niche For Your Internet Business

how to choose a niche

In order to start an internet business, you’ll need to pick a specific market to go into. The specific market that you are interested in is the niche.

What Is A Niche?

A niche is small but profitable segment of a market suitable for focused attention by a marketer.

Deciding on the niche is essential for both internet and physical businesses.

For example, if you want do an offline business; what type of business do you want to engage in? If you wish to start a consultancy firm, what is the type of consultancy do you intend to do?

  1. Marketing?
  2. Sales?
  3. Human resources?
  4. Finances?

Each is a specific topic that your business is focusing on. And, in the internet marketing industry, we usually refer to this specific market or topic as niche.

Same for starting your own internet business, you’ve to select a specific niche to focus on.

How To Select A Niche?

Let’s discuss on how to select a niche. There are 2 ways to do this.

1) Using Your Passion Or Hobby

Turn your passion or hobby and start with them. By choosing something that you already like, it is easier to start the business as you already have the knowledge in the topic itself.

Maybe you are an avid golfer and you have been playing golf for years and know a thing or two about swinging the golf club.

You may want to share your knowledge about having the perfect swing and in the process promote golf equipment or golf training course or even create your own digital product to teach other to how swing the golf club.

Following your passion allows you to be more enthusiastic when you are starting the business.

However, you’ll need to take note and accept that your passion might not be as profitable as you thought to be at first.

It is easy for you to start as you love the topic but you also need to be realistic and practical at the same time.

After all, your aim is to make money from the business. If eventually, your passion is actually not making profits for you, it does not mean that you have failed. It just means that you might need to market your business from another angle.

Unless, your hobby or niche is so “unpopular” or there is no related service or products that you can sell, then starting the internet business based on your passion should be fine.

2) Evergreen Markets

Another way to choose a niche for your internet business is to select the specific topic from the evergreen markets.

Evergreen markets refer to markets that consumers are always buying the products or services and at the same time, there are always new products or services introduced.

The 3 biggest evergreen markets are:

-Improving Health
-Creating Wealth
-Improving Relationship

The above 3 markets are the biggest and there are always have something new for the consumers.

If you look closely into these markets, you’ll find yourselves also as a consumer in at least one of them.

Anyone would yearn for a better health, more money and better relationship.

But, the niche is not in health, wealth or relationship.

Instead, you should select the specific topic to focus on.

All 3 of them are very, very HUGE markets.

Within health alone, there are some many different aspects of health:

  • Skin Care
  • Weight Loss
  • Anti-Aging
  • Natural Remedies
  • Mental Health
  • Strength Training
    and many more!

As for making money to create wealth, there are so many ways to make money.

It does not restrict to just making money online. It can also be about physical offline business.

At the start of this post, I started with a consultancy business example. The niche can be about providing human resources consultancy to construction companies.

Now, you can tell that it is a very specific market, provide human resources consultancy to construction companies, and not F&B businesses or Accountancy firms.

The niche has to be specific.

For, internet business itself, you can venture into:

  • eBay Auctions
  • Blogging
  • Ecommerce
  • Internet Marketing
  • Online Forex Trading
    and many more!

Even within ecommerce, you’ll also need to go in-depth to what you really want to focus on. Is it going to be pure Arbitrage business or Dropshipping? What kind of products do you want to sell?

In short, you need to be very specific about your niche.

You can go as specific as reducing flapping arms size for women above 40 years old in the health –weight loss market.

Before, you decide on what niche to target, you should also do your due diligence to research about it.

I had written a separate article on how you can research your market using 3 simple tools earlier.

Please read it if you have not.

So assuming that you already done your research and decided on your niche. The next step is to build a website around this niche and start to do your promotion.

Unfortunately, what if after months of consistent effort, there is still no results?

You may ask me, did I chose wrongly or should I change the niche?

Now, if you are really working hard to promote your websites consistently, not just once or twice or whenever you feel like it, then you might want to relook at your marketing efforts.

Unless you have chosen a niche that is based on trend, and the trend had past, then it might be wise to move on.

I hope you have benefited from this post and do like and share it if you find it useful! Thank you!

How To Create Professional Images Including Banners, Facebook Cover Photo And Many More Using A Free Online Tool!

A picture tells a thousand words. I think you cannot disagree with me that an ad with image is likely to be more effectively compared to chunk of plain text. The image can show a lot of things and more importantly, capture your attention.

Just scroll through your Facebook timeline. What usually catch your attention?

99%, if not 100% of the time, it is the image that catches your attention and makes you stop scrolling.

Even when you are surfing YouTube, video producers create specific video thumbnail just to catch your attention. You don’t really read through the titles of the videos at first glance.

So we cannot deny how important a good image can help you even in your internet business. Whether it is in your sales letter, blog post or on the various social media platforms.

What if I tell you that you can actually create your own professional images such Instagram images or Facebook Cover photo with just a few clicks for free?

Would you love to find out more?

I hope you do and today, I’m going to share with you how you can use Canva – a FREE online graphic design tool to help you to design and create your very own images for virtually any purposes.

First, go to https://www.Canva.com to sign up for a free account.

Just choose personal use which is the last option.

Follow the instructions and then once you have successfully registered for an account, login to the tool. After that, you can see that there is a preset of templates.

You can search for the templates on the search bar or scroll through the Create A Design segment.

Let’s take a look at what Canva can help you to design…

  • Facebook Cover
  • FlyerBlog Banner
  • Instagram photo
  • Pinterest Graphic
  • Infographics
  • Logo
  • YouTube Channel Art
  • Skyscraper Banner Ad
  • And many, many more!

Yes, that’s right. You can virtually create any kind of images. You can also make use of the custom dimensions to create a custom size image.

Different types of images have different dimension requirements. This is when Canva is such an useful tool as they provide the dimension or at least the correct dimension ratio for you.

In addition, the best part is that there are already many template layouts available and you do not need to start designing from scratch.

Using the template, you can edit and design your own image.

For this post, I am choosing the Facebook Cover as an illustration.

As a start, I suggest that you choose a background image first before you start to edit the image. There is plenty of background images for you to choose to design your image.

Click on BKGROUND on the left and choose one background image to start.

Next, you can make use of the ELEMENTS field to add new or edit elements.

You also can edit the elements. The editing option will be on appear on the top left within the design panel. You can change the colour or flip the elements.

At any point of time, you can also choose to undo your last action. Press on your keyword CTL + Z or click on the UNDO icon on the top left.

Just make use of the free stuff. There is no need to get the premium icons or special graphics.

You can even also upload your own images!

If you make to change the position of the images, simply click on the POSITION and change the position of the image or to align it to the page.

Of course, you can also add text to your image. Click on TEXT on the left side and choose if you want to add a heading, subheading or body text.

You can edit the text font, colour and font size. The editing panel is at the top of your image.

After you are done with the editing and satisfied with what you have done, you can click on the DOWNLOAD or PUBLISH button located on the top right to save the image.

Depending on the type of graphics that you are creating, you can even publish them to the exact platform directly!

After you have saved the image, you can use it for your intended purpose.

Now, if you wish to edit the image again after exiting Canva, you can login again and go to YOUR DESIGNS.

Click on the graphic that you’ve designed earlier that you wish to edit and proceed.

I hope that you’ve benefited from this quick tutorial on how to use Canva to design and create professional images for your internet business.

Now, go and “play” with Canva now!

Talk to you soon!

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