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Benefits Of Using Instagram For Your Internet Business And How You Can Drive Traffic To Your Website Using Instagram

Instagram is one of the most used social media after Facebook. And for your information, Instagram is owned by Facebook itself. Instagram started off as a mobile app to allow users to add in filter and post the photos online. It has now become a compelling platform for creating visual content for your internet business.

Instagram is highly effective when it comes to improving your brand visibility and building a community. However, by engaging with your audience on Instagram, one of the side effects is increased traffic to your site.

With more than 300 million active users, Instagram has grabbed the attention of a growing number of large and small brands. If you’ve never considered utilizing Instagram in your overall marketing strategy, here are four unexpected benefits that you should consider.

Benefits of Using Instagram For Your Internet Business

1) Connect And Engage

When it comes to engaging with your prospects, leads and customers, most people think of sites like Facebook and Twitter as the go-to social media platforms to connect with fans. However, you may be surprised to learn that Instagram has one of the most active and engaged user bases of all the social media platforms. There is Insta Stories and even the new IGTV to help you engage your followers. With high engagement, Instagram is the perfect site for your business to connect with them, listen to feedback, and build stable relationships through the photos that you posted.

2) Discover What People Like

Your audience members could already be talking about your business on Instagram. This is especially true if you have a brick and mortar location where customers can visit. How about for internet business? You can see the trend of your niche and learn from photos that people love to share and tag. This way, you are able to discover what they truly like.

3) Reach New Audiences

One of the easiest ways people can discover new content on Instagram is through hashtags. When someone includes a hashtag in their post on Instagram, a link is created. Through this link, you can view all of the photos that have been shared using that particular hashtag. You can also use hashtags to find potential customers. With Instagram’s’ Discover tab, you can see photos and connect with other users that are relevant to your business.

4) Generate Sales

It has never been easier and more affordable to create professional-looking photos to highlight your services and promote your products. As a result, Instagram is doing more than generating engagement; it also helps to drive sales. One report from Shopify found that the average price tag for a sale driven by Instagram is $65, compared to Facebook’s $55 and $46 for Twitter. It is essential, however, that you don’t just fill your feed with product photos with the same caption asking people to buy now. Instead, find creative ways to display your products and let your images speak from themselves.

How You Can Drive Traffic Your Website Using Instagram

Instagram has become a powerful business marketing tool that has been proven to help internet businesses find success. Read on to find out how you can drive traffic to your website in just 3 simple ways.

A) Include Your URL

When people come across your posts on Instagram, they will head to your Instagram bio to find out more about you. This means that your bio is the prime place for you to place your website or blog URL. While your 150 character bio doesn’t leave much room for you to be creative, including your URL should be a priority. Along with adding your URL to your bio, you need to briefly tell people who you are, what you do, and how you can help them.

B) Add a Shortened Version of Your URL in Comments

Unfortunately, links posted in the comment section of Instagram are not live, they become hyperlinked when you share the same photo on Twitter and Facebook. Making sure you leave your URL in comments that you create can help drive additional engagement and traffic. It is important to remember, however, to keep your comments relevant, engaging, and on point, to avoid being flagged as spam. If not, remember ask the viewers to check out the link in your bio!

C) Watermark Your Images

You never know if your images are going to go viral. Don’t take any chances. Make sure that you are watermarking all of your pictures with your website URL. If you don’t know how to place a watermark on your images, you can use iWatermark to stamp your URL on your photos quickly.  There are plenty of free app to create watermark for your images.

It is important to remember that you are using Instagram to build brand visibility and give a more personal and authentic feel to your internet business. Utilizing these tips will allow users who want to connect with you via your website the ability to do so.

Increase Your Social Media Engagement By Doing 4 Simple Tasks

Do you know that you can actually increase your engagement in your articles, blog and Facebook just by doing 4 simple tasks?

With increased engagement, not only does it helps to attract more readers, it also help to make your website interactive and generate unique content.

Visitors want to participate and see what everyone else is discussing about. By engaging your visitors, you will also be able to understand their needs better.

Here are 4 simple tasks that you can do to increase your engagement in your articles, blog and Facebook.

1) ASK

Yes, ask for it. Asking for it is a specific call to action for the readers to act on. Instead of asking them to click the links, you can actually ask for their feedback, thoughts and opinions.

It does not matter if you are writing a content for article, blog post or Facebook post. You can use the following questions and include then at the end of your content to engage them:

* How do you feel about this?
* If you are the one doing it, how will you deal with it?
* Which is your favourite …?
* When was the last time you also encounter …?

These are just some of the questions which you can ask the visitors so that you are able to get their responses.

Engage their intelligence and also emotions. Stirring their emotions will increase the chances of the visitors leaving a comment and express their views on the content that you posted.

2. RESPOND

Interaction is a 2 way traffic. You’ll also need to respond to the comments left by your visitors.

If you do not respond to the comments, then the conversation may stop there. Your involvement should not just stop at the end of the content.

In fact, replying to the comments helps to engage the visitors even more!

3. CONTROVERSIAL TOPICS

Controversy tends to motivate people to share their opinion. But be careful and also be sensitive. Do not be controversial for the sake of it. You need to be logical and rational when you are expressing your views on these topics.

Beware of any negative backlash and do not take it too personally. Everyone is entitled to their own views.

4. PERSONAL STORY

Share a personal story and let your visitors know a bit more about yourself that relates to the content of your article or post. When you are sharing your own story, those who felt the same will be able to “nod” in their head silently in their mind and agree with you and motivates them to share their own story too.

Doing this let you understand your visitors more as well.

If you have a blog, reader activity and comments add credibility to your blog. Additionally, they tend to motivate more reader interaction, links and increased traffic. If you have a theme-based website, then reader-generated content can really help you boost your search engine ranking.

In addition, I like to wish all the Christian and everyone a Happy Good Friday. Enjoy your Easter holiday.

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