Welcome To EwenChia.com!
International Speaker and Trainer. #1 International Bestselling Author

Internet Marketing Jargons Explained!

For anyone who is new to the internet business, internet business jargon or terminology can be confusing and complicated at first.

It is just like when you first started learning about simple Mathematics about adding and subtracting and then, there is algebra. It sounds “foreign” to you because it is very new to you.

Don’t worry, most of the terms are pretty straight forward and I’ve come up with a list of commonly used internet business jargon.

Please note that the list is non-exhaustive but comprehensive enough for you.

PS: This is not an English dictionary but just a guide which I hope can help you to understand the internet business industry better.

Let’s Start!

Above The Fold

The part of the page that you can see without scrolling down.

Adsense

Adsense is a popular Google Service that allows users to earn. It works in a way that when a visitor clicks an Adsense advertisement on your website, you earn.

Adwords

Google advertising platform that allows user to advertise their website.

Affiliate Marketing

One of the best business models in the internet marketing industry. You promote other person’s products and if you close a sale, you earn commission. The marketer is thus known as affiliate.

Learn how you can be a Super Affiliate here.

Authority Site

A website that is great influence over the niche and is popular among customers.

Banner Ads

Picture advertisements found on websites. They can be found anywhere on the websites and after the visitors click on the ads, either another window opens or they are redirected to another page.

Backlinks

Links form other website pointing to your website. Backinks are important part of improving SEO.

Blog

An online journal. Blog has evolved over the years and it has become more than just for personal use and more companies are using blog to share information about their product and services.

Bounce Rate

Percentage of people that are not receiving your emails due to full mailbox or some other reasons.

Call To Action (CTA)

Words that encourage users to do a take a specific action.

Captcha

A program detecting spam or bot by asking visitors to type in the characters they see in an image or solve a simple math problem.

Click Through Rate (CTR)

The percentage of visitors who visited the website and clicked on the link.

Cloaking

Showing different content to search engines and humans.

Content Marketing

Creating and distributing content to bring traffic to your website.

Conversion Rate

The percentage of visitors that came through the website and decide to make a purchase.

Copywriting

The art of writing to entice visitors to purchase or do a perform a specific action.

Cost Per Acquisition (CPA)

An online advertising cost structure where you pay per an agreed upon actionable event, such as a lead, registration, or sale.

Cost Per Click (CPC)

How much advertising fee paid for each visitor who click on the desired link.

Cost Per Impression (CPM)

How much advertising fee paid for a certain number times that your advertising appeared.

DoFollow

A backlink that can be followed by search engine spiders/crawlers/bots.

Domain Name

The website address.

Downsell

Selling a lower cost product or service after the prospect did not buy the initial product or service.

Ebook

A digital version of a book that is usually in PDF format.

Ecommerce

Electronic commerce is the buying or selling of products/services on the internet.

Email List

A database of email addresses that are collected from visitors subscribing to your content or customers that purchase your product.

Email Marketing

Direct marketing via the use of email!

Exit Pop

A pop up or redirect when the user tries to leave the website.

Front End Offer

This is the first product that is offered to the visitor for purchase.

Forum

An online community in which a particular interest or topic is discussed.

Guest Posting

To contribute a blog post on other people blog or website.

Hashtag#

Commonly used in social media platform to categorize a group.

HTML

Hyper Text Markup Language – the programming language for websites

Internet Marketing (IM)

Using the internet to market products or services.

Keyword

A highly search term or word in the search engine.

Landing Page

The first page that the visitor sees when he lands onto your website.

Link

A link from one website to another.

Meta Description

The description of a webpage that appears in search engine results pages.

Niche

A specific market or customer segmentation.

Read this post for more information on niche.

Online Marketing

Similar to internet marketing and marketing online.

Opt In

Visitor giving the email address in exchange for subscribing to your content such newsletter or a freebie.

Pay Per Action / Lead (PPA / PPL)

Both are advertising models as well as form of businesses for earning. Users are paid or paid only when a certain action by the visitor is done. For example, signing up for a free trial.

Pay Per Click (PPC)

An advertising model in which the users pay an amount for each click generated.

Plugin

A software that works with WordPress platform in providing some additional functionality.

Popup

Another “window” appearing after the initial website loads.

Private Label Rights (PLR)

A license to reuse, rename, remodel the digital products for personal use or sale.

Redirect

Direct the visitor to another website.

Retargeting

Did you come across an advertisement that seems to follow you on the internet after you first see and click on the ad? That is the power of retargeting and displaying the same or similar ad to the visitor again.

Sales Funnel

Sales funnel describes the whole progress of your business, starting from the visitor landing onto your website and then becoming your subscribers and subsequently, becoming your customer.

Search Engine Optimization (SEO)

Optimizing your website to achieve higher rankings in the search engine results.

Search Engine Results Page (SERP)

As the name suggests, the results pages after you search on Yahoo, Google, Bing, etc

Social Media

Facebook, Instagram, Twitter and many more!

Split Testing

Testing different website with different variables such as headlines or images to determine which combination yields the best results.

Squeeze Page

A type of landing page whose main objective is to capture email address or other relevant details of the visitor.

Subscriber

A visitor who opt-in to your newsletter or squeeze page.

Traffic

The visitors who visit your website.

Uniform Resource Locator

The address of a webpage on the internet.

Upsell

Selling another complimentary product or service of a higher value to a customer who has already purchase the front-end offer.

Webinar

An online web class that can be attended just by using the internet.

WordPress

A content management system for managing website.

 

How To Manage Your Time For Internet Marketing

Everyone has the same 24 hours and why is it that some of us seems to be able to accomplish more?

Time is of essence and you must manage it efficiently so that you can maximise the usage and eventually accomplish more in the same period of time.

Today, you will learn how you can manage your internet marketing tasks and time so that you can be more focus, get more things done and become more efficient and productive.

Time management is especially important when it comes to internet marketing. This is because you will be marketing online and no one will wait for you. Any delay in your website creation, marketing efforts, or simple email reply can cause your revenue to drop.

Hence, your speed and efficiency of managing time will have an impact in your internet income.

This post will introduce a guide to help you manage your time for internet marketing.

Plan

First, do not every start your task immediately. Instead, take some time to think and brainstorm a list of internet marketing tasks that will help you reach you goals. Plan what are the tasks that are required to be accomplish today.

Decide And Prioritise

Next, ask yourself what is the most crucial task that needs to accomplish first. For internet marketers, depends what project that you are handling, then you may have different priority. However, you should always  have at least one task that is about marketing.

The reason is simple: Marketing is the activity that will bring you leads and sales.

Timeline

After that, you can proceed to do your tasks. However, set a time frame for each task so that you can be more effective. Be realistic and practical about the time limit.

When you are working on your task, stick to the timeline and give yourself a little nudge to speed things up if needed.

Stay Organised

Fact, when you’re unorganized, you get less done. To improve the use of your time, get organized.  Make sure you’re working in a clean and professional environment, even if only working from a laptop at your kitchen table.

Outsource When Required

For task that requires some additional skills that you may need time to learn or acquire, outsource these tasks instead of spending more time to perform the task. It may required money but it frees you the time to do other task, hence making you more effective.

Remember that time is much more valuable than money. So, you don’t want to be wasting your time trying to design a banner when you outsource it for as little as just $5.

Shut Off The Distraction

Many internet marketers had a bad habit of opening up many browser tabs all at once. Do not do this. Only open the tabs that are required. In addition, be focus work on your task and do not surf the net or check your Facebook.

Mobile phone can be another major distraction. Check them only when you are having a break.If there is phone call that you really need to take, go ahead and then come back to complete your task again.

Hope this help you to manage your time in internet marketing and see you in the next post.

3 Tips To Improve Your Internet Marketer Lifestyle

If you are starting your journey into Internet Marketing, there is a good chance that it has some effects on your lifestyle.

Full time Internet Marketers usually have a lot of spare time on their hands due to to their work-anywhere-anytime schedule they usually lead a very stationary lifestyle as well.

This will have some serious effects on your daily life as well. Being shut in your house day after day is a sure fire way to have many physical and mental health issues creep up on you. This guide will help you avoid some of the possible problems that you may face when you start working full time on the internet.

1.) Couch Potato Syndrome

Being an Internet Marketer makes it possible to never have to leave the seat that you are in to do any of your work. It is not only possible for you to sit on the same chair, at the same spot for your work throughout the entire day, your office space is probably home to a large variety of snacks from the supermarket as well.

One possible way to counteract this particular effect is to ensure that all of your work is done outside the house.

Most of us has mobile data and a computer or laptop with a decent battery life that is possible to have the work to be done in a park or at the beach.

Image result for beach umbrella

Imagine working on your internet business online, away from the quiet and boredom of your house. Doesn’t that sound nice? The best part is, immediately after your work is done, you can go for a quick workout before you head home.

2.) Being Alone

Another major hurdle that you may face is the lack of any friends or associates that are willing to stick with you as you start your journey into internet marketing. Having someone that is able to support you as you work would be geat.

The easiest method for you to have your own group of like minded individuals is to join social media groups that are also interested in Internet Marketing as well.

There are many platforms that are able to support you, in return, the people that you meet may ask you for help as well.

You can also hang out on forums and chatrooms that are related to your interests as well. Not everything has to be related to work, after all.

3.) Socializing

Just because you are working remotely does not mean that you have to live under a rock. There are plenty of offline events that you can attend in order for you to boost your personal social network and also to find someone to talk to.

There are also plenty of offline events that you may consider. These events may not always have to be related to Internet Marketing.

You could also use these events as a good opportunity for you to market yourself and network with people.

Networking is an important part of any business. An internet business would need it too, and without it you will have a hard time trying to get more business incoming into your business.

Now, let’s become a healthy and happy internet marketer together.

Image result for happy 2018

May you get succeed in the year 2018 and achieve all your goals you have set.
Happy New Year!

3 Simple Tips To Organize Your Business And Life

Here’s a fact: Being an entrepreneur and business owner is hard work.

To worsen things, an issue many entrepreneurs face is not properly organizing their business or life, resulting in a fall in business efficiency and efficacy.

This problem is an especially poignant one for people who are just starting out. As your business is budding, there is a high chance that it may take over your entire life and you would have to spend 100% of your time on it.

However, I believe that with proper organization (and the tips I’ll share with you below), it is still possible to achieve work-life balance while maintaining your effectiveness as a business owner.

Tip #1: Set your priorities

This is very important. Firstly, you need to get your priorities right. If there is a task that needs to be done, do it. Make sure your deadlines are met. Plan your time, use a to-do list, and stick to it.

The best to-do list I’ve ever seen are ones that have time limits set to them. For example, if you have 7 tasks for the day, make sure you specifically set out how much time you are going to spend on each task.

Also, be sure to prioritize your tasks for the day, and as you start on your day, begin with your biggest and most important projects.

One more thing… As you go about building your business, be sure not to forget/neglect your family and friends. After all, you are an entrepreneur because you want to have more freedom while giving your family and friends a better life, right?

Tip #2: Weigh your opportunity cost

Everyone of us, from the President of the United States to the street vendor selling cotton candy, has the same 24 hours every day. It never is a lack of time which causes you to achieve less. Rather, it is a lack of prioritization that can be the bottleneck to your success..

There will always be times where you need to make a decision to choose where to spend your time. At 3:00 PM today, are you going to attend your son’s first ever football match, or would you be stuck in the meeting room attending a regular business meeting? If you miss the meeting, what worst would happen? If you miss your son’s match, what would happen? Understanding the consequences will help you to make better decisions.

This same principle can also be applied to making business decisions. Check your opportunity cost, understand the consequences of your actions, then decide. Never make snap decisions out of guilt, peer pressure, or temporary factors like anger.

Tip #3: Simplify and automate

In general, you want to keep things simple in your life so that you can automate them and use your remaining energy to focus on other important tasks.

For example, one way you can simplify your business and life is to automate the payment of bills (instead of you queuing up at the bank or having to go to a machine every month). Set up auto-payments from a single bank account, keep an adequate balance in it, and you will never have to worry about missing payments (especially when due dates are usually different).

If you are using social media to promote your business, instead of manually posting on each platform individually, there are tools out in the market to help you post to various sites at one go. An example of such a tool is HootSuite.

The tips above are simple and intuitive. However, implementing them and making them become a habit may take some time. Practice them regularly so that improvements can be made fast and you can start seeing better results resulting from your business activity.

Why Do People Fail At Internet Marketing?

There are many success stories in the Internet Marketing world but at the same time there are also failures. Internet Marketing is a REAL Business. It is as real as opening a company offering products and services.  A lot of people may start Internet Marketing as a “part-time job” to earn extra income to supplement the income from their full-time jobs. But many fail to realize that Internet Marketing is a real business.

This brings me to the number one reason why people fail at internet marketing. Mindset. If you are going to treat internet marketing as a part time job, then you will only receive part time income.  Fair enough? Even though you may be starting this part-time, always remember that this is a real business. Internet Marketing can improve and change your life forever. Why do you want to only treat this like a “hobby”.  Even if you may be operating in a niche that you are passionate in, but if you are looking for a substantial income from Internet Marketing, you need to switch your mindset to understand that this is a REAL business. This is not an overnight get-rich-quick scheme.

Next, since you are doing business on the internet, there are tons of information available and many proven profitable systems. We understand that trying to stay focus is very difficult as there may be  an “easier” system available. Hence, we hopped from products to products, programs to programs. Most of the time, these products and programs can truly help you to succeed in Internet Marketing; however, not focusing on the training and not following through can easily leads to failure.  Many may complain about information overload which happens to almost everyone when starting out but learn to filter off what is necessary and what is unnecessary.

Once you are able to focus on one proven system, the next step is taking actions. Taking wrong actions is as bad as not taking any action. A lot of the people have access to very good training material that they can apply to start their internet marketing journey. However, most of the time, many will not take any action to actually implement or follow through the training. Some will implement the training method in their own ways instead of what is taught.  When the result is not what they expected, they blamed the product.  The key is taking massive correct actions and following instructions.

Some have taken actions in creating and promoting their websites but did not see any result immediately and claimed that they had failed. Let’s go back to the first point. Are you treating this like a real business? Do you open a restaurant and tried once or twice to get customers and give up after one or two times? This is an issue with many of the newbies which is giving up too early and too easily.

So, don’t fall into these pitfalls. Be focus and start taking massive correct actions and treat this like a REAL Business!

optinimage