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Internet Marketing Jargons Explained!

For anyone who is new to the internet business, internet business jargon or terminology can be confusing and complicated at first.

It is just like when you first started learning about simple Mathematics about adding and subtracting and then, there is algebra. It sounds “foreign” to you because it is very new to you.

Don’t worry, most of the terms are pretty straight forward and I’ve come up with a list of commonly used internet business jargon.

Please note that the list is non-exhaustive but comprehensive enough for you.

PS: This is not an English dictionary but just a guide which I hope can help you to understand the internet business industry better.

Let’s Start!

Above The Fold

The part of the page that you can see without scrolling down.

Adsense

Adsense is a popular Google Service that allows users to earn. It works in a way that when a visitor clicks an Adsense advertisement on your website, you earn.

Adwords

Google advertising platform that allows user to advertise their website.

Affiliate Marketing

One of the best business models in the internet marketing industry. You promote other person’s products and if you close a sale, you earn commission. The marketer is thus known as affiliate.

Learn how you can be a Super Affiliate here.

Authority Site

A website that is great influence over the niche and is popular among customers.

Banner Ads

Picture advertisements found on websites. They can be found anywhere on the websites and after the visitors click on the ads, either another window opens or they are redirected to another page.

Backlinks

Links form other website pointing to your website. Backinks are important part of improving SEO.

Blog

An online journal. Blog has evolved over the years and it has become more than just for personal use and more companies are using blog to share information about their product and services.

Bounce Rate

Percentage of people that are not receiving your emails due to full mailbox or some other reasons.

Call To Action (CTA)

Words that encourage users to do a take a specific action.

Captcha

A program detecting spam or bot by asking visitors to type in the characters they see in an image or solve a simple math problem.

Click Through Rate (CTR)

The percentage of visitors who visited the website and clicked on the link.

Cloaking

Showing different content to search engines and humans.

Content Marketing

Creating and distributing content to bring traffic to your website.

Conversion Rate

The percentage of visitors that came through the website and decide to make a purchase.

Copywriting

The art of writing to entice visitors to purchase or do a perform a specific action.

Cost Per Acquisition (CPA)

An online advertising cost structure where you pay per an agreed upon actionable event, such as a lead, registration, or sale.

Cost Per Click (CPC)

How much advertising fee paid for each visitor who click on the desired link.

Cost Per Impression (CPM)

How much advertising fee paid for a certain number times that your advertising appeared.

DoFollow

A backlink that can be followed by search engine spiders/crawlers/bots.

Domain Name

The website address.

Downsell

Selling a lower cost product or service after the prospect did not buy the initial product or service.

Ebook

A digital version of a book that is usually in PDF format.

Ecommerce

Electronic commerce is the buying or selling of products/services on the internet.

Email List

A database of email addresses that are collected from visitors subscribing to your content or customers that purchase your product.

Email Marketing

Direct marketing via the use of email!

Exit Pop

A pop up or redirect when the user tries to leave the website.

Front End Offer

This is the first product that is offered to the visitor for purchase.

Forum

An online community in which a particular interest or topic is discussed.

Guest Posting

To contribute a blog post on other people blog or website.

Hashtag#

Commonly used in social media platform to categorize a group.

HTML

Hyper Text Markup Language – the programming language for websites

Internet Marketing (IM)

Using the internet to market products or services.

Keyword

A highly search term or word in the search engine.

Landing Page

The first page that the visitor sees when he lands onto your website.

Link

A link from one website to another.

Meta Description

The description of a webpage that appears in search engine results pages.

Niche

A specific market or customer segmentation.

Read this post for more information on niche.

Online Marketing

Similar to internet marketing and marketing online.

Opt In

Visitor giving the email address in exchange for subscribing to your content such newsletter or a freebie.

Pay Per Action / Lead (PPA / PPL)

Both are advertising models as well as form of businesses for earning. Users are paid or paid only when a certain action by the visitor is done. For example, signing up for a free trial.

Pay Per Click (PPC)

An advertising model in which the users pay an amount for each click generated.

Plugin

A software that works with WordPress platform in providing some additional functionality.

Popup

Another “window” appearing after the initial website loads.

Private Label Rights (PLR)

A license to reuse, rename, remodel the digital products for personal use or sale.

Redirect

Direct the visitor to another website.

Retargeting

Did you come across an advertisement that seems to follow you on the internet after you first see and click on the ad? That is the power of retargeting and displaying the same or similar ad to the visitor again.

Sales Funnel

Sales funnel describes the whole progress of your business, starting from the visitor landing onto your website and then becoming your subscribers and subsequently, becoming your customer.

Search Engine Optimization (SEO)

Optimizing your website to achieve higher rankings in the search engine results.

Search Engine Results Page (SERP)

As the name suggests, the results pages after you search on Yahoo, Google, Bing, etc

Social Media

Facebook, Instagram, Twitter and many more!

Split Testing

Testing different website with different variables such as headlines or images to determine which combination yields the best results.

Squeeze Page

A type of landing page whose main objective is to capture email address or other relevant details of the visitor.

Subscriber

A visitor who opt-in to your newsletter or squeeze page.

Traffic

The visitors who visit your website.

Uniform Resource Locator

The address of a webpage on the internet.

Upsell

Selling another complimentary product or service of a higher value to a customer who has already purchase the front-end offer.

Webinar

An online web class that can be attended just by using the internet.

WordPress

A content management system for managing website.

 

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