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How Facebook Groups Can Help To Bring In Sales

Facebook Fan Pages seem to be an in-thing right now as they can become standalone business or business profile for interacting on Facebook. However, do not underestimate the power of Facebook Groups. It is still one of the most powerful and effective tools that an internet business owner can use.

Do you know that there is one billion people using Facebook every single day! Facebook groups are closed-knitted community and they tend to discuss the topic in a more intimate and personal level compared to anywhere on the platforms.

The key for internet business owners is to build a highly engaged Facebook group and build the group around your brand or product.

Like any social media, the power can be abused and let’s learn to use it in a positive and socially-responsible manner.

So how can you build Facebook group to help to increase your sales?

Building a Facebook group is as good as starting your own company. First, create an open public Facebook group. You’ll need to have an IDENTITY for the Facebook group. What is the mission statement, the beliefs and values that the members are likely to share?

Like your targeted audience or ideal customer, your group member also poses traits of your targeted audience and potential customer.

Hence, you need to understand your targeted members in order to build Facebook group that can drive your internet business.

Here is a post for learning how to understand your targeted audience.

For example, using lifestyle pictures, motivation content and sharing relevant internet business tips to attract your group members for a Facebook group about your coaching services.

Using appropriate photos to create emotional hooks and value proposition and continue to post content on regular basis and always try to engage your members.

Tip: Images that you shared are likely to make or break the building of your group. This is why meme has becoming so trendy now. It can easily create a viral effect and attract people to your group.

Now as this is a free public Facebook group, it is time to create a private Facebook group for your paid customers!

By now, your Facebook group members should already know your value of your group and by introducing a private Facebook group as a bonus or part of your product or service, it helps to increase the intrinsic value of your product and service.

Here’s how you can do post it in your public group to announce the secret private closed Facebook group.

In a post, you shall introduce a ‘private members group’ where they discuss ‘the most cutting edge, underground, and untested money-making and self-improvement methods’.

This group contains the best personnel sharing their secrets from all over the world!

Who WOULDN’T want to get involved in that? And the fact that the group is private and closed only makes it that much more interesting and enticing. The fact that they can’t see what’s happening inside the group without first becoming a member will make it much more intriguing for them and will make it much more inviting.

A smart internet business owner would then drop hints about the type of things that they discuss in there. They would bring it up regularly in other posts, and they would refer to the members as VIPs. The social pressure and incentive to sign up would be extremely strong.

From there, you will build a small and HIGHLY engaged audience of people that participate in discussion, help with the future direction of this private Facebook group, and are much more likely to buy from you in future.

The thing to recognize is that this method only works for a brand that has been built well from the ground up by owners that understand what they have and why people are interested in it.

So many businesses fail to find success with their Facebook groups because they don’t have a proper ‘value proposition’.

The worst thing that you can do as a business is to be completely generic. Everyone is completing for attention on Facebook so your posts need to be exciting so as to engage people or to get them excited.

 

How To Create An Engaging Facebook Page And Use It For Your Internet Business

create facebook page for internet business

Facebook is the number one social media platform in the world and it has become a must for every business. Whether your business is offline or online, you are unable to get away from having a Facebook presence for your business.

Therefore, it carries an even heavier emphasis on the internet businesses.

Creating a Facebook page is pretty straight-forward. It is easy to create and you only need to upload a couple of pictures and post a few contents to create the page. But if you’re not building a Facebook page with a comprehensive strategy, the chances of getting leads are relatively thin.

Creating a personal profile page for your business instead of a Facebook Business Page will put your company at a considerable disadvantage.

When you create a Business Page on Facebook, you gain access to numerous content creation tools, paid promotional opportunities and analytics and insights. Plus, when you create a personal account, instead of a business page, it requires people to send you a friend request to engage with you.

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Below are 5 tips to help you create an engaging business page on Facebook that will get you the results you desire.

1. Use Page Roles to Avoid Publishing Mishaps

You’ve probably heard plenty of horror stories of people posting personal content to their employer’s social media channels. You can avoid these kinds of publishing mishaps by assigning Facebook Business Page roles only to those employees that need it to do their work. It is also essential to provide adequate training to those who are new to social media management.

2. Add a Recognizable Profile Picture

You want to choose a profile picture that is easy for your audience to recognize. This can be anything from a company logo to a headshot. Being recognizable is essential for getting found and liked, especially when it comes to Facebook searches. It’s what shows up in search results and is what is pictured at the top of your Facebook page, so chose carefully.

3. Choose an Engaging Cover Photo

Your cover photo takes up the most real estate on your Facebook page, so you want to make sure that you are choosing one that’s engaging and high-quality. Like your profile, the dimensions of the cover photo change frequently, so you want to make sure you keep an eye on the official guidelines.

Learn how you can create an engaging cover photo for free by clicking here.

4. Add a Call-to-Action Button

Adding a call-to-action button to your business page is a great way to drive more traffic to your company website. The options for companies to add call-to-action buttons to their pages have expanded since their introduction in 2014. The best part about this feature is that you can get data on how many people are clicking on your call-to-action through the site’s view insights feature.

5. Fill Up Your About Section

Under your About section, there are more details that you can include on your page. Fill these details and remember to add your website URL in there too! Also, create username when you are able to.

Creating a more engaging Facebook page will set your business on the path to gaining more targeted leads. Follow these tips to help your business make the most out of its Facebook business page.

Next, let’s look at how we can use the fan page for your internet business.

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Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the new go-to marketing platform for business means that companies have to compete with hundreds and thousands of other companies to gain the attention of their target audience.

Here are 3 unique ways to use the Facebook page for your internet business.

A) Connect Your Personal Profile with Your Business Page

Share the content from your business page with your personal contacts, you can broaden your reach and introduce your business to a new network of potential customers. If you have employees, you can also get them to promote your company page by sharing, liking, and commenting on the content you share on your Business Page.

B) Comment on Popular Facebook Business Pages

While you might be hesitant to scope out and comment on the content shared by other businesses, it can be extremely beneficial for your business. Visiting the pages of the biggest companies in your niche will allow you to learn about their marketing strategies, interact with other users that have the same interests as you, and get more chances to promote your own Facebook Business Page.

Now, you can even join Facebook Groups using your Business Page and interact in the group using your page profile. So, just remember to use your Business Page to comment on popular Facebook pages and groups.

C) Create and Post Videos

Sometimes, words aren’t enough to get people to sit up and take notice. This is why you should create videos once a month. You can feature Q&As, where the questions coming from your fans and followers, business updates, and promotions. Make sure you upload your videos to YouTube before you share them on Facebook so that you can double your views and significantly expand your business reach.

Facebook is one of the most effective weapons your business can have regarding marketing. However, you must be observant, up-to-date, and always willing to learn if you want to succeed. Start growing your business with these three unique marketing strategies that are proven to work.

Go ahead to create your first Facebook Page for your internet business now!

Getting Your First Facebook Page Up

In this post, we will look at what you need to do in order to get your first Facebook page set up and running!

 

There are two ways to make a Facebook page, you can either use your personal account, or use a Business Manager account.

Creating a Facebook page from your personal account is easy, all you need to do is to get into your personal Facebook account, and go over to the pages tab.

After that, all you have to do is to click on it, and you will see a tab for you to get started on creating your page.

If you have a Business Account, you can make a page that is associated with the business account that you are using.

There are a few benefits to this, firstly it prevents people from seeing the pages that you control if they manage to see your pages in your personal account, if you were to accidentally forgot to log out of a public computer, or if you have lost a device with access to your personal account.

This will not prevent them from logging into your Business Manager if you have logged into your account, and they will be able to access your pages. However the added layer of having a business account makes it harder for them to access pages that you control if they didn’t know about your Business Manager.

 

To start, click on your business settings:

From here, you can add a new page:

From here, you can make a new page:

Once you have selected the option to make a new page, you will be asked to select the category of the page that you would like to make, they will also ask for your page name.

After that, hit “Create Page” to make your page a reality.

And you are done.  This is what you should see:

Now, all you need to do is to add your profile picture and your banner, it is very easy to do so. All you have to do is to click on the profile or the banner picture, and upload the relevant images to your page.

You can now add more information to your page. Doing so will give people a better impression of your page, no one wants to land on a page that has no content, no information, and no basic description of what the page is about.

Look at the professional pages out there, they are content rich, and provide their audience with some reason to stick about. On any social media platform, content will bring in the traffic that you are looking for.  Now that you have your page, you can start to fill your page with content and start marketing on the internet.

 

In the next post, we will look at how you can get your first ad running on Facebook!



3 Common Mistakes When Using Facebook Ads

Happy New Year to all! I hope 2017 is going to be a great year for all of us.

My last blog post was about Facebook advertising and today, I am going to share with you 3 common mistakes that are made when using Facebook Ads to promote our business.

We had learned earlier that it is not about likes, shares or comments. Instead, the focus should be on the conversion and also the ad objective. So, what else do you need to take note when setting up your Facebook Ads to promote your business?

The most common mistake is targeting the wrong group of audience.

For example, if you are selling golf clubs. Most novices would go for the audience who likes golf stars such as Tiger Woods or Jason Day, the current number 1 golfer in the world. It appears that there is nothing wrong with targeting Facebook users who like these golf stars but do they really play golf and buy golf clubs? It will be more relevant to target the audience that likes country clubs with golf courses and a much better audience could be golf coaches.

Another classic example is if you are providing tuition service, do you promote to the students or to the parents?

You will be targeting the parents instead of their children. This is because it will be the parents that are spending and sending their kids for tuition.

I hope that you are able to get my point here.

Use the Facebook Audience Insights to help you check your target audience.

Here is the link: https://www.facebook.com/ads/audience-insights/

The second mistake is not doing any testing at all. Some of us might think that you only need to start with one or two ads and then wait for the results. That’s not true at all. Advanced Facebook marketers will do split testing and test which image, texts, call to action and color that are the most effective, by setting up many ads and ads sets.

Testing of the image is especially important as it the most critical component of your Facebook Ads. The image is the first to attract the Facebook user’s attention and hence it can make or break your Facebook Ads campaign.

The third mistake is focusing too much on cost and it is related to the second mistake. Facebook advertising can be cheap if you had rectified the second mistake. If you only focus on the cost, you are likely to stop the promotion before you find a winning ad.

Moreover, you also need to consider the niche that you are in and the objective that you are trying to achieve. Are you aiming for traffic to bring in leads and sales or engagement such as likes, shares and comments?

Focusing on cost will affect your judgment and make you lose track of your real objective. However, you still need to aware of your budget and work with it to make sure that the ads is cost effective for your business.

This concludes the 3 common mistakes that people made when using Facebook Ads. Let’s not make these mistakes again. :)

Facebook Advertising: It Is Not About The Likes, Shares or Comments!

Facebook marketing is a popular advertising tactic used for promotion. Both traditional and online businesses use them. Of course, we use them too.

The 3 Main Objectives Of Facebook Advertising

Within Facebook Advertising, there are various ways to advertise. The 3 main objectives of advertising on Facebook are:

1) Awareness
2) Consideration
3) Conversion

Regardless of which objective that you decide to go for, ultimately, if you are promoting your business, what you will want is to increase your revenue.

The #1 Mistake People Make With Facebook Advertising

Today, I like to discuss with you about a common mistake people make when doing Facebook advertising: And that is to focus on getting likes, shares and comments.

In reality, it is not about likes, shares and comments. The most important thing to look at when using Facebook advertising is to see the number of Facebook users clicking on the link that you are promoting.

It is technically not too difficult to get a huge amount of likes and shares. Do you know that you can even buy likes for as low as $5?

However, do the likes and shares translate directly to sales?

Let’s take a step back, in order to have sales, the audience needs to go through your sales page and purchase the product.

And for that to happen, you have to ask yourself… “How did the audience arrive on your page?”

Answer: By clicking on the link that was advertised in Facebook!

What You Should Instead Focus On For Your Ads

Therefore, there is a metric that marketers should be concerned with. It is the click-through rate or CTR of your ad.

This is because, having many Likes, shares or Comments is going to be useless they are going to click on the link to visit your website and make a purchase.

For instance, you create a post on your Fanpage and decide to use the Boost Post function to advertise your post.

In your post, your aim is to bring them to an affiliate product sale page.

You then create a post and advertise it.

The post gathered 500 likes, 50 shares and 100 comments.

This might seem like a good result until you realize that only 10 visitors actually click on the link to visit the sales page and you make 1 sale.

Something seems awry, right?

500 likes but only 10 people clicked on the link to view the sales page?

This is because likes, shares and comments do not translate to clicks directly!

Yes, you may be able to have more likes on your post or Fanpage, but do you know that all your fans may not be able to able to see your post all the time?

They can choose to like your page but unfollow the fanpage, meaning that they will not see anything that you post on the fanpage.

Even if they follow your fanpage, Facebook may not show the post to all your fans! (That’s how Facebook works, in order to force you to pay them to boost the post.)

It is nice to have many likes and shares but you will never know the “quality” of the likes as liking is an “easy” task to do on Facebook.

Not to say having “likes” doesn’t matter though, because having many likes can help to reduce your advertising cost by translating into more exposure for your content.

Having shares and comments take more effort than likes but it is still the clicks to the website that matter ultimately.

So, please remember not just focus on Likes, Shares And Comments but the clicks to your website to measure the effectiveness of your Facebook ads.

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