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Getting Your First Facebook Page Up

In this post, we will look at what you need to do in order to get your first Facebook page set up and running!

 

There are two ways to make a Facebook page, you can either use your personal account, or use a Business Manager account.

Creating a Facebook page from your personal account is easy, all you need to do is to get into your personal Facebook account, and go over to the pages tab.

After that, all you have to do is to click on it, and you will see a tab for you to get started on creating your page.

If you have a Business Account, you can make a page that is associated with the business account that you are using.

There are a few benefits to this, firstly it prevents people from seeing the pages that you control if they manage to see your pages in your personal account, if you were to accidentally forgot to log out of a public computer, or if you have lost a device with access to your personal account.

This will not prevent them from logging into your Business Manager if you have logged into your account, and they will be able to access your pages. However the added layer of having a business account makes it harder for them to access pages that you control if they didn’t know about your Business Manager.

 

To start, click on your business settings:

From here, you can add a new page:

From here, you can make a new page:

Once you have selected the option to make a new page, you will be asked to select the category of the page that you would like to make, they will also ask for your page name.

After that, hit “Create Page” to make your page a reality.

And you are done.  This is what you should see:

Now, all you need to do is to add your profile picture and your banner, it is very easy to do so. All you have to do is to click on the profile or the banner picture, and upload the relevant images to your page.

You can now add more information to your page. Doing so will give people a better impression of your page, no one wants to land on a page that has no content, no information, and no basic description of what the page is about.

Look at the professional pages out there, they are content rich, and provide their audience with some reason to stick about. On any social media platform, content will bring in the traffic that you are looking for.  Now that you have your page, you can start to fill your page with content and start marketing on the internet.

 

In the next post, we will look at how you can get your first ad running on Facebook!



3 Common Mistakes When Using Facebook Ads

Happy New Year to all! I hope 2017 is going to be a great year for all of us.

My last blog post was about Facebook advertising and today, I am going to share with you 3 common mistakes that are made when using Facebook Ads to promote our business.

We had learned earlier that it is not about likes, shares or comments. Instead, the focus should be on the conversion and also the ad objective. So, what else do you need to take note when setting up your Facebook Ads to promote your business?

The most common mistake is targeting the wrong group of audience.

For example, if you are selling golf clubs. Most novices would go for the audience who likes golf stars such as Tiger Woods or Jason Day, the current number 1 golfer in the world. It appears that there is nothing wrong with targeting Facebook users who like these golf stars but do they really play golf and buy golf clubs? It will be more relevant to target the audience that likes country clubs with golf courses and a much better audience could be golf coaches.

Another classic example is if you are providing tuition service, do you promote to the students or to the parents?

You will be targeting the parents instead of their children. This is because it will be the parents that are spending and sending their kids for tuition.

I hope that you are able to get my point here.

Use the Facebook Audience Insights to help you check your target audience.

Here is the link: https://www.facebook.com/ads/audience-insights/

The second mistake is not doing any testing at all. Some of us might think that you only need to start with one or two ads and then wait for the results. That’s not true at all. Advanced Facebook marketers will do split testing and test which image, texts, call to action and color that are the most effective, by setting up many ads and ads sets.

Testing of the image is especially important as it the most critical component of your Facebook Ads. The image is the first to attract the Facebook user’s attention and hence it can make or break your Facebook Ads campaign.

The third mistake is focusing too much on cost and it is related to the second mistake. Facebook advertising can be cheap if you had rectified the second mistake. If you only focus on the cost, you are likely to stop the promotion before you find a winning ad.

Moreover, you also need to consider the niche that you are in and the objective that you are trying to achieve. Are you aiming for traffic to bring in leads and sales or engagement such as likes, shares and comments?

Focusing on cost will affect your judgment and make you lose track of your real objective. However, you still need to aware of your budget and work with it to make sure that the ads is cost effective for your business.

This concludes the 3 common mistakes that people made when using Facebook Ads. Let’s not make these mistakes again. :)

Facebook Advertising: It Is Not About The Likes, Shares or Comments!

Facebook marketing is a popular advertising tactic used for promotion. Both traditional and online businesses use them. Of course, we use them too.

The 3 Main Objectives Of Facebook Advertising

Within Facebook Advertising, there are various ways to advertise. The 3 main objectives of advertising on Facebook are:

1) Awareness
2) Consideration
3) Conversion

Regardless of which objective that you decide to go for, ultimately, if you are promoting your business, what you will want is to increase your revenue.

The #1 Mistake People Make With Facebook Advertising

Today, I like to discuss with you about a common mistake people make when doing Facebook advertising: And that is to focus on getting likes, shares and comments.

In reality, it is not about likes, shares and comments. The most important thing to look at when using Facebook advertising is to see the number of Facebook users clicking on the link that you are promoting.

It is technically not too difficult to get a huge amount of likes and shares. Do you know that you can even buy likes for as low as $5?

However, do the likes and shares translate directly to sales?

Let’s take a step back, in order to have sales, the audience needs to go through your sales page and purchase the product.

And for that to happen, you have to ask yourself… “How did the audience arrive on your page?”

Answer: By clicking on the link that was advertised in Facebook!

What You Should Instead Focus On For Your Ads

Therefore, there is a metric that marketers should be concerned with. It is the click-through rate or CTR of your ad.

This is because, having many Likes, shares or Comments is going to be useless they are going to click on the link to visit your website and make a purchase.

For instance, you create a post on your Fanpage and decide to use the Boost Post function to advertise your post.

In your post, your aim is to bring them to an affiliate product sale page.

You then create a post and advertise it.

The post gathered 500 likes, 50 shares and 100 comments.

This might seem like a good result until you realize that only 10 visitors actually click on the link to visit the sales page and you make 1 sale.

Something seems awry, right?

500 likes but only 10 people clicked on the link to view the sales page?

This is because likes, shares and comments do not translate to clicks directly!

Yes, you may be able to have more likes on your post or Fanpage, but do you know that all your fans may not be able to able to see your post all the time?

They can choose to like your page but unfollow the fanpage, meaning that they will not see anything that you post on the fanpage.

Even if they follow your fanpage, Facebook may not show the post to all your fans! (That’s how Facebook works, in order to force you to pay them to boost the post.)

It is nice to have many likes and shares but you will never know the “quality” of the likes as liking is an “easy” task to do on Facebook.

Not to say having “likes” doesn’t matter though, because having many likes can help to reduce your advertising cost by translating into more exposure for your content.

Having shares and comments take more effort than likes but it is still the clicks to the website that matter ultimately.

So, please remember not just focus on Likes, Shares And Comments but the clicks to your website to measure the effectiveness of your Facebook ads.