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How To Create An Engaging Facebook Page And Use It For Your Internet Business

create facebook page for internet business

Facebook is the number one social media platform in the world and it has become a must for every business. Whether your business is offline or online, you are unable to get away from having a Facebook presence for your business.

Therefore, it carries an even heavier emphasis on the internet businesses.

Creating a Facebook page is pretty straight-forward. It is easy to create and you only need to upload a couple of pictures and post a few contents to create the page. But if you’re not building a Facebook page with a comprehensive strategy, the chances of getting leads are relatively thin.

Creating a personal profile page for your business instead of a Facebook Business Page will put your company at a considerable disadvantage.

When you create a Business Page on Facebook, you gain access to numerous content creation tools, paid promotional opportunities and analytics and insights. Plus, when you create a personal account, instead of a business page, it requires people to send you a friend request to engage with you.

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Below are 5 tips to help you create an engaging business page on Facebook that will get you the results you desire.

1. Use Page Roles to Avoid Publishing Mishaps

You’ve probably heard plenty of horror stories of people posting personal content to their employer’s social media channels. You can avoid these kinds of publishing mishaps by assigning Facebook Business Page roles only to those employees that need it to do their work. It is also essential to provide adequate training to those who are new to social media management.

2. Add a Recognizable Profile Picture

You want to choose a profile picture that is easy for your audience to recognize. This can be anything from a company logo to a headshot. Being recognizable is essential for getting found and liked, especially when it comes to Facebook searches. It’s what shows up in search results and is what is pictured at the top of your Facebook page, so chose carefully.

3. Choose an Engaging Cover Photo

Your cover photo takes up the most real estate on your Facebook page, so you want to make sure that you are choosing one that’s engaging and high-quality. Like your profile, the dimensions of the cover photo change frequently, so you want to make sure you keep an eye on the official guidelines.

Learn how you can create an engaging cover photo for free by clicking here.

4. Add a Call-to-Action Button

Adding a call-to-action button to your business page is a great way to drive more traffic to your company website. The options for companies to add call-to-action buttons to their pages have expanded since their introduction in 2014. The best part about this feature is that you can get data on how many people are clicking on your call-to-action through the site’s view insights feature.

5. Fill Up Your About Section

Under your About section, there are more details that you can include on your page. Fill these details and remember to add your website URL in there too! Also, create username when you are able to.

Creating a more engaging Facebook page will set your business on the path to gaining more targeted leads. Follow these tips to help your business make the most out of its Facebook business page.

Next, let’s look at how we can use the fan page for your internet business.

facebook marketing

Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the new go-to marketing platform for business means that companies have to compete with hundreds and thousands of other companies to gain the attention of their target audience.

Here are 3 unique ways to use the Facebook page for your internet business.

A) Connect Your Personal Profile with Your Business Page

Share the content from your business page with your personal contacts, you can broaden your reach and introduce your business to a new network of potential customers. If you have employees, you can also get them to promote your company page by sharing, liking, and commenting on the content you share on your Business Page.

B) Comment on Popular Facebook Business Pages

While you might be hesitant to scope out and comment on the content shared by other businesses, it can be extremely beneficial for your business. Visiting the pages of the biggest companies in your niche will allow you to learn about their marketing strategies, interact with other users that have the same interests as you, and get more chances to promote your own Facebook Business Page.

Now, you can even join Facebook Groups using your Business Page and interact in the group using your page profile. So, just remember to use your Business Page to comment on popular Facebook pages and groups.

C) Create and Post Videos

Sometimes, words aren’t enough to get people to sit up and take notice. This is why you should create videos once a month. You can feature Q&As, where the questions coming from your fans and followers, business updates, and promotions. Make sure you upload your videos to YouTube before you share them on Facebook so that you can double your views and significantly expand your business reach.

Facebook is one of the most effective weapons your business can have regarding marketing. However, you must be observant, up-to-date, and always willing to learn if you want to succeed. Start growing your business with these three unique marketing strategies that are proven to work.

Go ahead to create your first Facebook Page for your internet business now!

Facebook Advertising: It Is Not About The Likes, Shares or Comments!

Facebook marketing is a popular advertising tactic used for promotion. Both traditional and online businesses use them. Of course, we use them too.

The 3 Main Objectives Of Facebook Advertising

Within Facebook Advertising, there are various ways to advertise. The 3 main objectives of advertising on Facebook are:

1) Awareness
2) Consideration
3) Conversion

Regardless of which objective that you decide to go for, ultimately, if you are promoting your business, what you will want is to increase your revenue.

The #1 Mistake People Make With Facebook Advertising

Today, I like to discuss with you about a common mistake people make when doing Facebook advertising: And that is to focus on getting likes, shares and comments.

In reality, it is not about likes, shares and comments. The most important thing to look at when using Facebook advertising is to see the number of Facebook users clicking on the link that you are promoting.

It is technically not too difficult to get a huge amount of likes and shares. Do you know that you can even buy likes for as low as $5?

However, do the likes and shares translate directly to sales?

Let’s take a step back, in order to have sales, the audience needs to go through your sales page and purchase the product.

And for that to happen, you have to ask yourself… “How did the audience arrive on your page?”

Answer: By clicking on the link that was advertised in Facebook!

What You Should Instead Focus On For Your Ads

Therefore, there is a metric that marketers should be concerned with. It is the click-through rate or CTR of your ad.

This is because, having many Likes, shares or Comments is going to be useless they are going to click on the link to visit your website and make a purchase.

For instance, you create a post on your Fanpage and decide to use the Boost Post function to advertise your post.

In your post, your aim is to bring them to an affiliate product sale page.

You then create a post and advertise it.

The post gathered 500 likes, 50 shares and 100 comments.

This might seem like a good result until you realize that only 10 visitors actually click on the link to visit the sales page and you make 1 sale.

Something seems awry, right?

500 likes but only 10 people clicked on the link to view the sales page?

This is because likes, shares and comments do not translate to clicks directly!

Yes, you may be able to have more likes on your post or Fanpage, but do you know that all your fans may not be able to able to see your post all the time?

They can choose to like your page but unfollow the fanpage, meaning that they will not see anything that you post on the fanpage.

Even if they follow your fanpage, Facebook may not show the post to all your fans! (That’s how Facebook works, in order to force you to pay them to boost the post.)

It is nice to have many likes and shares but you will never know the “quality” of the likes as liking is an “easy” task to do on Facebook.

Not to say having “likes” doesn’t matter though, because having many likes can help to reduce your advertising cost by translating into more exposure for your content.

Having shares and comments take more effort than likes but it is still the clicks to the website that matter ultimately.

So, please remember not just focus on Likes, Shares And Comments but the clicks to your website to measure the effectiveness of your Facebook ads.

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