Welcome To EwenChia.com!
International Speaker and Trainer. #1 International Bestselling Author

Benefits Of Using Instagram For Your Internet Business And How You Can Drive Traffic To Your Website Using Instagram

Instagram is one of the most used social media after Facebook. And for your information, Instagram is owned by Facebook itself. Instagram started off as a mobile app to allow users to add in filter and post the photos online. It has now become a compelling platform for creating visual content for your internet business.

Instagram is highly effective when it comes to improving your brand visibility and building a community. However, by engaging with your audience on Instagram, one of the side effects is increased traffic to your site.

With more than 300 million active users, Instagram has grabbed the attention of a growing number of large and small brands. If you’ve never considered utilizing Instagram in your overall marketing strategy, here are four unexpected benefits that you should consider.

Benefits of Using Instagram For Your Internet Business

1) Connect And Engage

When it comes to engaging with your prospects, leads and customers, most people think of sites like Facebook and Twitter as the go-to social media platforms to connect with fans. However, you may be surprised to learn that Instagram has one of the most active and engaged user bases of all the social media platforms. There is Insta Stories and even the new IGTV to help you engage your followers. With high engagement, Instagram is the perfect site for your business to connect with them, listen to feedback, and build stable relationships through the photos that you posted.

2) Discover What People Like

Your audience members could already be talking about your business on Instagram. This is especially true if you have a brick and mortar location where customers can visit. How about for internet business? You can see the trend of your niche and learn from photos that people love to share and tag. This way, you are able to discover what they truly like.

3) Reach New Audiences

One of the easiest ways people can discover new content on Instagram is through hashtags. When someone includes a hashtag in their post on Instagram, a link is created. Through this link, you can view all of the photos that have been shared using that particular hashtag. You can also use hashtags to find potential customers. With Instagram’s’ Discover tab, you can see photos and connect with other users that are relevant to your business.

4) Generate Sales

It has never been easier and more affordable to create professional-looking photos to highlight your services and promote your products. As a result, Instagram is doing more than generating engagement; it also helps to drive sales. One report from Shopify found that the average price tag for a sale driven by Instagram is $65, compared to Facebook’s $55 and $46 for Twitter. It is essential, however, that you don’t just fill your feed with product photos with the same caption asking people to buy now. Instead, find creative ways to display your products and let your images speak from themselves.

How You Can Drive Traffic Your Website Using Instagram

Instagram has become a powerful business marketing tool that has been proven to help internet businesses find success. Read on to find out how you can drive traffic to your website in just 3 simple ways.

A) Include Your URL

When people come across your posts on Instagram, they will head to your Instagram bio to find out more about you. This means that your bio is the prime place for you to place your website or blog URL. While your 150 character bio doesn’t leave much room for you to be creative, including your URL should be a priority. Along with adding your URL to your bio, you need to briefly tell people who you are, what you do, and how you can help them.

B) Add a Shortened Version of Your URL in Comments

Unfortunately, links posted in the comment section of Instagram are not live, they become hyperlinked when you share the same photo on Twitter and Facebook. Making sure you leave your URL in comments that you create can help drive additional engagement and traffic. It is important to remember, however, to keep your comments relevant, engaging, and on point, to avoid being flagged as spam. If not, remember ask the viewers to check out the link in your bio!

C) Watermark Your Images

You never know if your images are going to go viral. Don’t take any chances. Make sure that you are watermarking all of your pictures with your website URL. If you don’t know how to place a watermark on your images, you can use iWatermark to stamp your URL on your photos quickly.  There are plenty of free app to create watermark for your images.

It is important to remember that you are using Instagram to build brand visibility and give a more personal and authentic feel to your internet business. Utilizing these tips will allow users who want to connect with you via your website the ability to do so.

Getting The Most Out Of Your Solo Ads

Solo Ads is one of the easiest paid traffic methods to implement, especially if you are new to the internet business.

You do not need to learn about any new advertising platform or learn how to create a compelling ad copy or decide what are the keywords to target.

The only thing that you are required to do is to research for the solo ads vendor.

All you have to do next is to contact the seller and make a payment. Of course, you MUST provide him with your website URL that you wish to promote.

Solo ads is most effective for promoting squeeze pages. Please do not buy solo ads to promote your content blog!

But take note, as this is an online world, the truth is that, there are scammers out there. So be careful 😛

Today, let me guide you through some basic steps to get the most of your solo ads investment.

As I am in the make money online industry, the steps below are with reference to this industry. If you are in other niche, the same rules and steps apply too.

Below is the basic guide for you to follow before you buy a solo ads.

1. Basic Rules

– Expensive solo ads doesn’t mean it is quality

– It is not necessary to buy 100% tier 1 traffic, at least 80% tier 1 traffic is good enough

– Buy at most 100 clicks at one time when you are first starting out

– Do not be enticed by the seller’s massive discount when he offered you more clicks

– You must always test the seller first before buying more clicks from the same seller again

– If the clicks are too cheap, then they are too good to be truth

Always remember these basic rules so that you can maxmise the use of your budget.

2. Do Your Research

– Make sure the vendor is in the same niche as you are in

– Check the latest testimonials before you buy solo ads from the vendor

– Make sure they have some testimonials with sales

– Check out for any negative feedback

For internet marketing niche, you can search for “Solo ads Testimonials” on Facebook and you will come across many groups.

Request to join a few of them.

Next, check out their posts after your request to join the groups has been approved.

Select one solo ads seller that you are interested in.

Use the search function and look for the rest of the posts with the name of vendor to see if the vendor has any other feedback.

When you are checking out the testimonials, do take note if there is any sales. You should also try to cross check the buyer of the solo ads on the same group to see if he buys from any other sellers.

If the same pair of seller and buyer keep appearing but without having any other different seller or buyer…

WARNING: They might be fake testimonials.

So you’ll need to do your due diligence to research on the vendor. It should not take you more than 30 minutes to do this.

Repeat the process everything you are looking for a new solo ads vendor.

3. Shortlist A Few Solo Ads Vendor And Contact Them

If you are not sure if they are in your niche, please ask them.

When you are interested to make a purchase, check out the price first.

Tell them that you are new to solo ads and ask them if it is possible to give you a discount.

If you are agreeable to the price, then the vendor will provide you with steps to make the payment. Most of them use PayPal to collect payment.

Also ask them when they will deliver the clicks. Usually, they will inform you when you can expect to receive the clicks.

After that, please provide them with your website URL so that the vendor can send to his list to drive traffic to your website.

4. Receive Your Clicks

After you have received the clicks, most vendors will provide you with the traffic report.

Now, you’ll need to check certain statistics about this report.

Check the unique number of clicks received and the quality of the traffic. How many percent is tier 1 traffic?

Make sure that the numbers tally with what you have purchased.

Scan through the report to check the IP of the traffic sources. If there is an IP address that consistently keep popping up.

Contact the vendor and ask why.

Next, you should also check the number of subscribers that just joined you and if there is any sales.

If you are interested to get your own tracking software, check this out: http://ClickASAP.com

We use this service for tracking clicks and many solo ads vendors use this too.

5. Read The Statistics

Check the optin rate which is the number of new subscribers divided by total number of unique clicks/visitors.

If the percentage is ridiculously low such as less than 10%, you might want to ask the vendor.

A typical internet marketing squeeze page performs at, at least 30% optin rate.

Next, you should check out the number of sales. If there are sales and you earn commission, then you might have a profitable solo ads campaign which earns you free subscribers and commission.

Here you have it. A simple guide for you to follow to get the most out of your solo ads investment.

I hope this helps you.

optinimage