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International Speaker and Trainer. #1 International Bestselling Author

Build A Targeted News Or Blog Site In 4 Steps

Some of the most successful news sites or blog sites are highly targeted websites, aiming for a specific type of market. You can learn how to build a targeted news or blog site in 4 steps and this post will tell you how to do it.

Why do you want to create a specific website?

This is because specific sites are more likely to attract search engine traffic, more likely to get passed along within a community and also attract higher-paying advertisers than more generic websites.

Here’s how to start a targeted news or blog site in 4 steps.

1) Select a Specific Topic or Area of Interest

The more specific you can get, the better.

Instead of “online business” which is a hugely crowded market, a much more specific website would be a blog about “raising venture capital for an online business.”

You’ll need to go deep into the market and offer an attractive solution to your potential customer. For example, online business marketing software site targeting specifically on marketing software for online business.

You can also target specific locations. For example, “New York Restaurant Blog” has a very good chance of making its way around the NY foodie network.

2) Stay on Top of Current Events in Your Field

It’s crucial if you’re blogging about a specific interest that you stay on top of the industry. There are a few ways to do this.

The first is to subscribe to RSS feeds from various blogs in your industry. Whenever a piece of news hits one of these blogs, you should be the first to know.

You can also use a news and website aggregator to stay on top of non-blog websites.

3) Write with Personality and Insight

Let your personality out and let your thoughts be known. In many markets, what’s being talked about has been beaten to death so many times that people choose blogs based more on the personality than the news they carry.

Of course, you still have to provide Grade A content. This often comes in the form of your own personal insights rather than just facts.

One great example is Gary Vaynerchuk. His personality is so interesting and so insulting that people can’t help but read the entire website or watch his videos – and by that time, they feel like they have to buy.

4) Apply Proven Marketing Techniques

Make your website search engine friendly. Start building an email list. Find other people in your industry that you can partner with.

Add Google AdSense and ShareASale to start monetizing your site to start with; but don’t underestimate what others would be willing to pay for an ad placement on a prominent site in a specific industry.

Add Clickbank and Amazon products banners onto your website. Both programs are free to apply to get affiliate links.

Search for affiliate products in your own market and promote them.

For example, if you own a health website, you might be getting $5 CPM from Market Health. But an advertiser who sees your site as good branding to be associated with might be willing to pay as much as $15 CPM – sometimes more.

Starting a targeted news or blog site is a great way to build a solid reputation in an industry. You can make more money than a broader website, with less work to boot.

How To Start A WordPress Blog On Bluehost

Today, I’ll be sharing with you how you can start a WordPress Blog on Bluehost quickly and easily.

First, why do you want to start a blog? Blogging is one of the easiest ways to start making money from the internet and you can easily start a blog for just a few dollars a month.

You will be able to blog from anywhere as long as you have access to a laptop and stable internet connection. In addition, you can blog about your hobbies or interests and be able to earn money.

Here is a quick tutorial guide on how you can start a WordPress blog on Bluehost.

First, to own and build any website, you will need at least a domain name and webhosting.

I highly recommend you to use Bluehost. Bluehost is one of the top web hosting companies and offers one of the best technical support should you encounter any.

Bluehost is extremely affordable and you can start from just $3.95USD a month.

GOOD NEWS! If you are getting the web hosting from Bluehost for the first time, you’ll also get FREE domain name. Hence, you are able to save up to $15USD!

Step 1: Go here to secure your web hosting account and FREE domain name. Click on the green button “Get Started Now”.

Step 2: Select the plan that you are interested in. I highly recommend you to get the “Plus” plan so that you are able to host unlimited websites and domain names in the future. If not, start with the “Basic” plan.

Step 3: Enter the domain name that you are interested OR you can sign up for a name.

Step 4: Enter your personal and payment information.

Step 5: Enter your desired password. Make sure you follow the instructions on the screen.

Step 6: Get ready to install WordPress.

Installing WordPress on Bluehost is easy and it is FREE.

After you have successfully purchased your domain name and web hosting from Bluehost, go to your email inbox to look for the Welcome Email from Bluehost. This email will provide you with the necessary details to access your cPanel.

You need to login to your cPanel to install WordPress. Don’t worry, it is really easy to do that.

Once you are in your cPanel, you will be able to see a icon with “One Click Install”.

Then, click on the WordPress icon on the next page located under “Blogs”.

Click on the “Start” button and start the installation.

Next, you need to choose the domain that you want to install the WordPress on. You can use the dropdown menu to select the domain that you want to use. If you are starting out, you should only see the domain name that you just secured.

Then, you’ll need to decide on the username and password for the accessing your WordPress dashboard. Please also provide a valid email address as any updates will be notified to you via this email address.

Just check the box on “Automatically create a new database for this installation” and then click “Install Now”.

DONE!

You have just successfully installed a WordPress blog and can now start to blog! (You can ignore the Step 2 of designing your site for now.)

First, login to your WordPress dashboard. Your login URL is usually http://YOURDOMAIN.com/wp-admin

Once you have entered into the WordPress dashboard, you can start to design and post on your blog.

You may want to decide on the layout of your blog first by going to “Appearance,” and then “Themes” to select your preferred look of your blog.

Next, you can make use of “Widgets” in order to add items to your sidebar, footer, and many more.

Start posting by clicking on “Posts” on the left-hand side and I highly recommend that you start of with a welcome post to introduce yourself and welcoming your visitors.

Now, the key is to be able to blog consistently and then starts to recommend products that your readers are interested in. Moving forward, you can also place banner ads to increase your source of online income.

I hope that you benefited from today’s tutorial. Let’s get started and click here now!



“7 Strategies To Create Great Content For Your Blog (And Why Pokemon GO Is One Such Strategy!)”

Lets talk about blogging!

Firstly, blogs have “evolved” over time. In the past, it gained popularity when many people started using blogs as their personal online journal. After that, it transited into a more organizational use and many people started using them for business purposes as well.

However, I feel that “real blogs” are meant to be more personal in both presentation and approach, with a less corporate feel…like this blog! :-)

blog-1027861_960_720Blogging is about sharing your passions and thoughts, and at the same time, monetizing the platform too so you can make money.  Hence, I usually encourage my students to use blogs as a platform to start their online business as it is simple, personal and very easy to start with.

However, it’s all about consistency and to be able to blog continuously is not an easy task. This is especially so if you’ve a day job and busy schedule.

You also need to ensure that what you’re blogging about have an impact. Meaning, it has a purpose, quality and hopefully, highly informational and educational.  Fact is, if your blog’s content is not too good, it just reflects negatively on yourself.

This is so important that I’ve decided to list down the SECRETS to always creating good, purposeful and informational content for your own blog…

Lets look at 7 simple strategies to do just that!

  • Reviews

You can do review type blog post. Most of the time, you will be doing a product review.

This can be applied to many things, from reviewing food which you commonly see on food blogs (which are very popular) to reviewing a movie you’ve just watched, to a software that you’re promoting. As you can tell, there are many different topics and options to choose from. Most importantly, talk about a topic you like and have a passion for!

Within the review post, you can summarize the overall benefits of the product and discuss what you like or dislike. You can also include thoughts about how the experience or product can be improved.

  • How To Tutorials

“How to tutorials” posts are very popular these days. This is because it can be very valuable to the readers, especially when they get to learn about a topic they are seeking information on.

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“How to tutorials” posts usually provide step-by-step guidelines on how a topic works or how to do a specific task. For example, a post about how to upload website files onto the internet using FTP, or a post about how to use Excel.

Again, most times you can then recommend a relevant product or service (your own or affiliate product) as a complete solution to the readers. This way you get to monetize your content!

  • Videos

Another popular type of blog post content you can create is videos.

Video is simply another content format, which can sometimes be easier than writing and typing.

You can also record a personal video to discuss, comment about a topic or teach something. A good idea is to do a “how to video tutorial” instead which is more effective in terms of presentation than text.

For example, it can be an on screen capture type of video to do a specific task, or you speaking over a powerpoint presentation and recording it. Both methods can be done with software tools like Camtasia or Camstudio.

  • Personal Experiences

success-503509_960_720Share your own personal experiences are one of the best types of blog post you can create. Again, it can be very varied on different topics. Just be careful what you say though, especially if it’s something controversial or illegal.

What I’m recommending though is to share your personal experiences on an educational topic instead. For example, what I do is share my own internet business experiences, successes and mistakes so that others can learn too.

Sharing your personal experiences will also add a huge human touch to your blog and cultivate a deeper relationship with your readers.

  • Industry News And Articles

You can also blog about industry news and articles. This can easily be done by sharing news and content from authoritative websites in your niche, giving credit to the source at the end.

For example, if your business is about social media, you can look out for the latest updates on Facebook and share them with your readers. This saves people time and effort.

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  • Other People’s Content

I know we’re all lazy so besides coming up with your own content, you can share other people’s content! This is very similar to the previous strategy but for this specific strategy, you would also want to add your own opinions and tips as an “add on”.

  • Current Trends

One of the most popular blogging strategy is to blog about current trends in your topic or niche. People get excited about trends and they also want to be updated constantly and always be “in the know”.

pokemon-1555036_960_720For instance, at the time of writing this post, people are crazy about “Pokemon GO”. Apart from the entertainment perspective, trends like these can lead to new industries and more businesses being created.

It’s already happening and there are many existing and new businesses leveraging on the trend now. For example, restaurants riding on the popularity by creating “Pokemon menus” and engaging real life actors to act as Pokemon characters in the restaurants, to attract players to come catch some Pokemons and dine at the same time (is that even possible??)

I’m also certain there are, or will be various informational products like “how to play Pokemon GO” type of ebooks and videos leveraging on the trend and making a lot of money.

Businesses and individuals are also riding on the trend by leveraging it as content, videos and more. The below is just a screenshot example of a website doing this:

pokemon

Yes, I’m guilty of being in this trend too, on the entertainment side that is.

I hope you enjoyed, and most importantly, benefited from this content.

Now go and create your next great blog post!

Ewen