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Using Facebook Ads to generate traffic to your Facebook page

Facebook is the largest social media platform on the internet right now, no other platform has an audience near the size offered by their 1.28 billion active daily users.

Being able to advertise on this platform would let you reach an audience that would provide you with the traffic that you will need to scale up and get you more sales.

If you would like to learn how to market on Facebook with your Business Manager Account instead, please do refer to our other post. This post is a quick guide for you to use your personal account to advertise for your page, instead of a Business Account.

 

1.) Getting started.

Things you will need:

A device with an internet connection
A Facebook account
A Facebook page
Some form of content that you would like to promote
That content, in a post

Once you have these four things, you can get started on marketing on your page.

2.) Boosting your post

The easiest way to have your post promoted is to boost your post to your current likes. However, that would mean that you will have to have some likes of your own. It will also mean that you will target the family and friends of the people that have liked your page. This might not work well as they will belong in a different demographic, and would have completely different interests and priorities.

With that said, you can also boost your post to a chosen demographic of your choice. You are able to select a post on your page that you would like to promote. Promoting to a chosen demographic is the superior option, for a variety of reasons.

In this post we will cover how exactly you can boost your post, and get :

 

And then select the different targeting for your current audience:

 

You can then set the budget and the duration of your ad:

 

Once you are done, you can start to run your advertisement.

3.) Choosing your audience

You can also choose the audience that you want to target:

 

The easiest way to get an post up and running as an ad is to promote it directly to the people that have already liked your page, and their friends.

However, you can also choose the audience that you would like to target. you can select the gender, age and location of the audience that will be targeted.

This would allow you to get your ad to the people that matters the most to you. You can get more sales, or higher quality likes that would allow you to be able to have a better engagement rate with your audience.

 

Well, now that you know how exactly you can run your ads, you can start your very own ad campaign, in just 15 minutes.

 



Getting Your First Facebook Page Up

In this post, we will look at what you need to do in order to get your first Facebook page set up and running!

 

There are two ways to make a Facebook page, you can either use your personal account, or use a Business Manager account.

Creating a Facebook page from your personal account is easy, all you need to do is to get into your personal Facebook account, and go over to the pages tab.

After that, all you have to do is to click on it, and you will see a tab for you to get started on creating your page.

If you have a Business Account, you can make a page that is associated with the business account that you are using.

There are a few benefits to this, firstly it prevents people from seeing the pages that you control if they manage to see your pages in your personal account, if you were to accidentally forgot to log out of a public computer, or if you have lost a device with access to your personal account.

This will not prevent them from logging into your Business Manager if you have logged into your account, and they will be able to access your pages. However the added layer of having a business account makes it harder for them to access pages that you control if they didn’t know about your Business Manager.

 

To start, click on your business settings:

From here, you can add a new page:

From here, you can make a new page:

Once you have selected the option to make a new page, you will be asked to select the category of the page that you would like to make, they will also ask for your page name.

After that, hit “Create Page” to make your page a reality.

And you are done.  This is what you should see:

Now, all you need to do is to add your profile picture and your banner, it is very easy to do so. All you have to do is to click on the profile or the banner picture, and upload the relevant images to your page.

You can now add more information to your page. Doing so will give people a better impression of your page, no one wants to land on a page that has no content, no information, and no basic description of what the page is about.

Look at the professional pages out there, they are content rich, and provide their audience with some reason to stick about. On any social media platform, content will bring in the traffic that you are looking for.  Now that you have your page, you can start to fill your page with content and start marketing on the internet.

 

In the next post, we will look at how you can get your first ad running on Facebook!