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How To Create An Engaging Facebook Page And Use It For Your Internet Business

create facebook page for internet business

Facebook is the number one social media platform in the world and it has become a must for every business. Whether your business is offline or online, you are unable to get away from having a Facebook presence for your business.

Therefore, it carries an even heavier emphasis on the internet businesses.

Creating a Facebook page is pretty straight-forward. It is easy to create and you only need to upload a couple of pictures and post a few contents to create the page. But if you’re not building a Facebook page with a comprehensive strategy, the chances of getting leads are relatively thin.

Creating a personal profile page for your business instead of a Facebook Business Page will put your company at a considerable disadvantage.

When you create a Business Page on Facebook, you gain access to numerous content creation tools, paid promotional opportunities and analytics and insights. Plus, when you create a personal account, instead of a business page, it requires people to send you a friend request to engage with you.

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Below are 5 tips to help you create an engaging business page on Facebook that will get you the results you desire.

1. Use Page Roles to Avoid Publishing Mishaps

You’ve probably heard plenty of horror stories of people posting personal content to their employer’s social media channels. You can avoid these kinds of publishing mishaps by assigning Facebook Business Page roles only to those employees that need it to do their work. It is also essential to provide adequate training to those who are new to social media management.

2. Add a Recognizable Profile Picture

You want to choose a profile picture that is easy for your audience to recognize. This can be anything from a company logo to a headshot. Being recognizable is essential for getting found and liked, especially when it comes to Facebook searches. It’s what shows up in search results and is what is pictured at the top of your Facebook page, so chose carefully.

3. Choose an Engaging Cover Photo

Your cover photo takes up the most real estate on your Facebook page, so you want to make sure that you are choosing one that’s engaging and high-quality. Like your profile, the dimensions of the cover photo change frequently, so you want to make sure you keep an eye on the official guidelines.

Learn how you can create an engaging cover photo for free by clicking here.

4. Add a Call-to-Action Button

Adding a call-to-action button to your business page is a great way to drive more traffic to your company website. The options for companies to add call-to-action buttons to their pages have expanded since their introduction in 2014. The best part about this feature is that you can get data on how many people are clicking on your call-to-action through the site’s view insights feature.

5. Fill Up Your About Section

Under your About section, there are more details that you can include on your page. Fill these details and remember to add your website URL in there too! Also, create username when you are able to.

Creating a more engaging Facebook page will set your business on the path to gaining more targeted leads. Follow these tips to help your business make the most out of its Facebook business page.

Next, let’s look at how we can use the fan page for your internet business.

facebook marketing

Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the new go-to marketing platform for business means that companies have to compete with hundreds and thousands of other companies to gain the attention of their target audience.

Here are 3 unique ways to use the Facebook page for your internet business.

A) Connect Your Personal Profile with Your Business Page

Share the content from your business page with your personal contacts, you can broaden your reach and introduce your business to a new network of potential customers. If you have employees, you can also get them to promote your company page by sharing, liking, and commenting on the content you share on your Business Page.

B) Comment on Popular Facebook Business Pages

While you might be hesitant to scope out and comment on the content shared by other businesses, it can be extremely beneficial for your business. Visiting the pages of the biggest companies in your niche will allow you to learn about their marketing strategies, interact with other users that have the same interests as you, and get more chances to promote your own Facebook Business Page.

Now, you can even join Facebook Groups using your Business Page and interact in the group using your page profile. So, just remember to use your Business Page to comment on popular Facebook pages and groups.

C) Create and Post Videos

Sometimes, words aren’t enough to get people to sit up and take notice. This is why you should create videos once a month. You can feature Q&As, where the questions coming from your fans and followers, business updates, and promotions. Make sure you upload your videos to YouTube before you share them on Facebook so that you can double your views and significantly expand your business reach.

Facebook is one of the most effective weapons your business can have regarding marketing. However, you must be observant, up-to-date, and always willing to learn if you want to succeed. Start growing your business with these three unique marketing strategies that are proven to work.

Go ahead to create your first Facebook Page for your internet business now!

Using Facebook Ads to generate traffic to your Facebook page

Facebook is the largest social media platform on the internet right now, no other platform has an audience near the size offered by their 1.28 billion active daily users.

Being able to advertise on this platform would let you reach an audience that would provide you with the traffic that you will need to scale up and get you more sales.

If you would like to learn how to market on Facebook with your Business Manager Account instead, please do refer to our other post. This post is a quick guide for you to use your personal account to advertise for your page, instead of a Business Account.

 

1.) Getting started.

Things you will need:

A device with an internet connection
A Facebook account
A Facebook page
Some form of content that you would like to promote
That content, in a post

Once you have these four things, you can get started on marketing on your page.

2.) Boosting your post

The easiest way to have your post promoted is to boost your post to your current likes. However, that would mean that you will have to have some likes of your own. It will also mean that you will target the family and friends of the people that have liked your page. This might not work well as they will belong in a different demographic, and would have completely different interests and priorities.

With that said, you can also boost your post to a chosen demographic of your choice. You are able to select a post on your page that you would like to promote. Promoting to a chosen demographic is the superior option, for a variety of reasons.

In this post we will cover how exactly you can boost your post, and get :

 

And then select the different targeting for your current audience:

 

You can then set the budget and the duration of your ad:

 

Once you are done, you can start to run your advertisement.

3.) Choosing your audience

You can also choose the audience that you want to target:

 

The easiest way to get an post up and running as an ad is to promote it directly to the people that have already liked your page, and their friends.

However, you can also choose the audience that you would like to target. you can select the gender, age and location of the audience that will be targeted.

This would allow you to get your ad to the people that matters the most to you. You can get more sales, or higher quality likes that would allow you to be able to have a better engagement rate with your audience.

 

Well, now that you know how exactly you can run your ads, you can start your very own ad campaign, in just 15 minutes.

 



Getting Your First Facebook Page Up

In this post, we will look at what you need to do in order to get your first Facebook page set up and running!

 

There are two ways to make a Facebook page, you can either use your personal account, or use a Business Manager account.

Creating a Facebook page from your personal account is easy, all you need to do is to get into your personal Facebook account, and go over to the pages tab.

After that, all you have to do is to click on it, and you will see a tab for you to get started on creating your page.

If you have a Business Account, you can make a page that is associated with the business account that you are using.

There are a few benefits to this, firstly it prevents people from seeing the pages that you control if they manage to see your pages in your personal account, if you were to accidentally forgot to log out of a public computer, or if you have lost a device with access to your personal account.

This will not prevent them from logging into your Business Manager if you have logged into your account, and they will be able to access your pages. However the added layer of having a business account makes it harder for them to access pages that you control if they didn’t know about your Business Manager.

 

To start, click on your business settings:

From here, you can add a new page:

From here, you can make a new page:

Once you have selected the option to make a new page, you will be asked to select the category of the page that you would like to make, they will also ask for your page name.

After that, hit “Create Page” to make your page a reality.

And you are done.  This is what you should see:

Now, all you need to do is to add your profile picture and your banner, it is very easy to do so. All you have to do is to click on the profile or the banner picture, and upload the relevant images to your page.

You can now add more information to your page. Doing so will give people a better impression of your page, no one wants to land on a page that has no content, no information, and no basic description of what the page is about.

Look at the professional pages out there, they are content rich, and provide their audience with some reason to stick about. On any social media platform, content will bring in the traffic that you are looking for.  Now that you have your page, you can start to fill your page with content and start marketing on the internet.

 

In the next post, we will look at how you can get your first ad running on Facebook!



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