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Secrets Of A Successful Email Marketing Campaign

secrets of a successful email marketing campaign

Do you know how many emails are sent out everyday? An astonishing 269 billion emails are sent out everyday! As an internet marketer, how many have you received and sent out today?

Go ahead to check how many emails do you have in your inbox now? If you are already in the internet business or trying to make money online, you’ll probably have a few hundred or even thousands of emails UNREAD now.

Now, put yourself in the shoes of your subscribers. Are they also facing the same thing? Most likely they are also receiving lots of email everyday from different marketers and companies. Hence, it is very important for you to learn how to run a successful email marketing campaign. How to make sure you are able to reach the hearts of your subscribers and have a profitable email marketing campaign.

Before you even start emailing your subscribers, here are some things that you should prepare first.

A. Establish Your Marketing Goals

Yes, you will need to set your goals first. Do note that your marketing campaign might take more than 1 email to achieve the goal. So you need to define what you want to achieve in each campaign. It may not always be about promotion, even as your eventual goal is to have a profitable internet business.

Examples of the goals:

  • Welcoming new subscribers
  • Boosting engagement
  • Nurturing existing subscribers
  • Re-engaging subscribers
  • Segmenting your subscribers
  • Promoting / Pre-selling/ Launching a product

B. Using the Right Type of Email

Since you already knew the goal of your campaign, the next step is to work on the type of emails to be sent out.

There are various types of emails and your emails are not always about promotion and getting your subscribers to buy the recommended products. If you are truly interested to build a long term sustainable internet business, you’ll need to build a good relationship with your subscribers too.

So before you start to send the email out, choose the right type of email to help you achieve your marketing goals.

Below are the different types of emails:

  1. Marketing Emails – aim to showcase a product
  2. Relational Emails – aim to enhance the relationship with the subscribers
  3. Transactional Email – aim to engage and inform the subscribers

C. Understanding Your Subscribers

Knowing your niche is important. Knowing your subscribers is even more important! By understanding your subscribers, you will then be able to craft effective email messages that can reach them and get them to take action.

You should at least know the basic demographics, interests, and especially the pain points of your subscribers.

One way to find out more from them is to get them to reply to your emails or set up a poll for them to take part in. This way helps you to increase your understanding of your subscribers.

Understanding the ABC above will help you to plan for an effective email marketing campaign.

Moving forward, in order to have an effective marketing campaign so that you can achieve positive ROI, you should also look out for these aspects of your marketing campaign.

I. Email Subject Line

Email subject line is one of the key factors that affect the open rates. You want to avoid using confusing, generic and over-the-top subject lines. They should be short and precise and let your subscribers what to expect when they open your email and read it. Hype is good but do not overuse it.

II. Personalisation and Segmentation

Addressing your subscribers by First Name is the best but don’t worry if you did not collect their names during their sign up. You can still personalise the content of the email based on the information that you collected earlier.

For example, your subscriber may have signed up to your list to request for information for free business tool. He will react differently from a subscriber that signed up to your list to learn more about the internet business.

The key here is there is no one size-fits-all email.

You need to make sure that the subscribers are segmented into different groups so that you can address them in the most appropriate manner even though eventually you might want to be promoting the same product or service.

If you truly understand your subscribers, it will be easy for you to segment them and write personalised emails to them.

III. Mobile Optimisation

Nowadays, a large percentage of your subscribers will be checking your email on their mobile devices. Thus, it has become increasing important that your email needs to be mobile-responsible too. Prepare both HTML and Plain Text email templates so that your emails can be readable on most devices used by your subscribers.

Above are the secrets of running a successful email marketing campaign. Ensure that these must-have components are included in every campaign you send out and you will be able to have a profitable internet business.

Top 3 Reasons For You To Change To Email Marketing

In the modern age, it is very easy for us to be distracted. Social media has offered us a large variety of ways for us to be able to place ads and market our products and services to people all around the internet.

Despite this, some people may not find success with their current choice of marketing online. In this article, we will explore the benefits offered by email marketing.

1.) It is still one of the best forms of marketing available online.

McKinesy ranks email marketing over many other forms of marketing available online. ( http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails ) While people may be spending less time everyday checking their emails, people are still more interested in the sales offers that they get off of their email inbox. ( the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher. )

2.) Capture more sales from your traffic

Email marketing is also able to help you to capture more sales from traffic that you may get. By capturing their email address, you can retain their attention over a longer period. Most people will forget about your site minutes or hours after they have seen your site. But if you can email them and interact with them over days or weeks, you can not only retain a larger amount of your current audience, but you can show more of your brand, and the products that you are offering.

3.) Giving that personal touch

With the information that you collect from emails, you can even collect information that would allow you to be able to send personalized sales offers and messages to your subscribers. By offering them content that is directed at their specific interests, you can offer them a better experience interacting with you.

With your current email database, you have more information that would allow you to be able to get more sales and engage your readers even more.

If you have a standard site, and you have been using a method of traffic to market your products normally, you can change to email marketing and still use your site to market and display pages that would be more relevant and better targeted to that specific email segment.

Regardless of the current ad campaigns that you are running now, Email will easily integrate into your current ads. All you must do is to drive them to a page with an email form that they may use to sign up for more discounts and promotions.

You can get your traffic into your autoresponder by providing the page in a popup on your site. Alternatively, you can have your main page display an email form at the side. Your traffic will see the form and subscribe for your emails.

I hope that you have learned more about the benefits of email marketing, and you can now start writing your first email campaign.


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