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Getting Rid Of Your Swipe Gripes – How To Write Email Swipe

Hi All!

Ever wondered how internet marketers use their lists to make sales? Some people may have access to the secrets of internet marketing, but for you to start making money online you would only need to know the basics.

In this article, we will cover some of the easiest, no brainer methods for you to write your own swipe emails to your subscribers and put your list to work.

The easiest way for you to get started is to open a new, blank email. The first step is often the hardest, and this is no exception.

 

Getting Started.

Before we start, we need to determine what bad swipe emails looks like.

1.) Subject line does not incite interest

The email does nothing if the leads do not click on your emails, so, the first step is to attract the attention and interest of your lead before you market to them.

With some practice and testing, you will improve your swipe emails if you base your strategy on making titles that would attract the curiosity of your readers. Some simple titles that you can use right now, like “Did you see this weird offer?” or “I almost forgot about this strange method” would give you the ability to develop and expand your email titles.

2.)The email body is boring

So your lead just clicked your email, and he’s taking a look at your email body. Now what?

What you need, at this point, is an email body that won’t put your current lead to sleep. Getting him to click is hard, but getting him to stay and look at your offer is even harder.

The easiest way to keep your leads interested in your offer and looking at your email copy is to ensure that your emails are to the point. No one wants to be led on a wild goose chase through your email copy, and most people would rather exit that than go through the trouble of reading through a lengthy, off topic and boring email.

3.) The Offer Link is not effective

If you have managed to get your customer attention, and his interest, you can now get him to take a look at your offer.

Now at this point, you would normally give your lead a link to click, but some people have different techniques to get that click more often.

There are many styles of marketers, some people would use a domain redirect to conceal their link, or some form of click tracker to do so. However, other methods do exist.

It’s common to have the links in their original URL form, but some people would prefer to have their links shown as a hyperlinked body of text. There’s a simple, visual difference to this.

Here are some examples of how a link could look like in your email copy:

1.) ewenchia.com

2.)ewenchia.com

3.)Click Here!

4.)” I have a secret, one time only offer that will be closed in the next seven minutes.”

5.) Psst! Don’t miss out on our special offer: ewenchia.com

 

I hope that this article has helped you to get your first email advertising campaign off the ground, and ready to make you commissions.



Learning About Youtube Ads

Advertising on one of the largest Ad platforms on the internet.

Youtube is the largest video sharing platform on the internet right now, and is constantly ranked in the top 5 websites visited on the internet. With this incredible amount of traffic, Youtube is able to serve Ads to nearly any demographic, any race, language, or religion; at any location, and at any time. Even the most obscure niches can be reached and advertised to. If you can think it, you can Advertise to it with a few clicks on Adwords.

How can you get your Ad on Youtube?

Youtube runs its Ads through the Google Adwords platform, with the same platform being used for multiple forms of traffic at the same time. With Google Adwords you can deliver your Ad to any of the platforms controlled by Google.

You can Add text Ads to searches, banner and text Ads to their network of Advertisers, or video Ads to their Youtube Ads in seconds with Adwords. But for this article we are focusing on just Youtube Ads.

Youtube has two forms of Ads, video Ads, and search Ads.

Search Ads

When you search for a video, a sponsored post will appear at the top of your search results, this is very much self explanatory, but what you may not know is that you can use such Ads in a targeted manner.

The same applies to banner ads.

Video discovery Ads cover the same full range of Adwords targeting options, and you can see your statistics in the same page as any of your other Google backed Ads that you ma also be running at the same time.

In Video Ads.

The second method is video Ads, these are Ads that are shown to the audience that you have chosen in the various Youtube videos that they may be watching.

In this category, you may have a few choices that you may use in order to promote your product or link.
You can consider having a 6 second Ad at the start of a video. These Ads are completely non skippable and are probably the most obtrusive and annoying Ad that you can have on a single Youtube video Ad.

The second option is an In Stream Ad, such Ads can be placed anywhere on the video, and can be skipped after five seconds of waiting. The benefit of using such Ads are the extended Ad length and the ability have the Ad placed in any point of the video.

 

In the next article, we will cover how you can get your first Youtube ad up. Stay tuned!


Filming Your Own Videos On A Budget: Learn How You Can Get A Professional Looking Video Without Breaking The Bank

Over the past decade or so, smartphones have become commonplace. Now, it is very normal for the average person to own a smartphone, or two. While there have been great improvements in the video quality, and audio quality, people are still unable to make good, high production quality videos happen. That’s because the phone may have a high quality camera that can take excellent images and videos, but it would definitely not possess the additional features that would be needed for your video to have production quality that is on par with most professional video setups.

 

As technology improves, we have many new devices that could assist us in video production, even at a budget. Here, we will take a look at how you can drastically improve your video and audio quality, and make polished, professional looking videos with just your smartphone.

There are three key areas that can be improved, for the average video. Namely, these areas would be the video stability, lighting, and audio quality.

A Shakycam image isn’t very useful, even with professional cameras.

Video Stability

Stabilizing video is quite a simple affair recently, with many devices coming up in the past few years that provide stable video for a very low price.

Stabilization rigs have gone down in price, the thousand dollar rigs of the past have been replaced by simple and easy to use 3 axis gyroscopic stabilizers that can be used by anyone with nearly no training at all.

For less than a good meal for the whole family, you can get a 30 dollar stabilizer for your cameraphone or DSLR, if you have one. And for twice of that, you can get a rig that would be able to provide a more stable experience.

With these, you can take smoother video without much experience on how to use expensive professional stabling rigs.

There are also cheap motorized options that provide an absolutely butter smooth video stabilization experience.

 

Lights, camera, action!

Lighting

Lighting is more difficult, there are plenty of options that will provide better image quality, and they will perform differently to the conditions that are currently at hand. An LED light would useless when you’re outdoors, but a reflector can’t reflect any light if there is no light at night. Lamps are very powerful, and very cheap, but they won’t work if they have no power source.

With Lighting you will have to think of the best choice for you. If you have a space that you could make into a home studio, you would be better off with a few cheap lamps from your local big box store. However if you spend most of your time filming outdoors you would benefit from a portable video light. If you’re on a tight budget even a flashlight would do a decent job.

Microphones can mean a whole world of difference, for good and bad audio.

Audio is the easiest to improve, and it does not cost much at all for you to get professional sounding audio equipment. For most smartphone users, the go to mic has always been the Videomic Go and Me microphones. With these two mics, you can get excellent audio quality without spending hundreds of dollars on a nice Shure mic.

If you are looking for other microphone designs, you could also consider the lavelier, condenser, and lapel mics available on the market. These microphones are able do better in specialized situations, while Rode mics are more suitable for general usage.

With all this information at your fingertips, you can now make your videos look and sound clearer, and without spending an insane amount on a production crew.


Developing Your Interest In Pintrest: Using Pintrest To Generate Traffic

What is Pintrest?

Ever wondered if you could have a customized magazine of your own, with your own interests everyday? Imagine if you could see things that were relevant to your interests, on topics that you like?

If that sounds appealing, Pintrest is the site for you!

 

Pintrest is a unique take on what a content aggregator should do. Instead of pulling up a single board; which is a category of things that you are interested in, Pintrest is a network that will pull up content from multiple boards that you are interested in, all at once.

Now that you understand what Pintrest is, you can learn how to market yourself on it, and generate leads.

 

Marketing On Pintrest: A basic guide

Free Marketing

Marketing on Pintrest for free is not only possible, it is also quite easy to get  started with your own content to be done.

To begin, all you have to do is to create a board that you control. Creating a board is easy, and you can make one in a matter of seconds.

 

Why use a board?

There are mainly two ways to market for free on Pintrest, by writing comments, or by making new pins.

Pins would allow you to have two benefits over comments. Firstly, people will not report you for spamming their pins, secondly, you can now create content and post it to your page to have other people view and save your pins. These pins will not allow your content to be seen by other people who have subscribed to your board, but they will also have an easier time reviewing your content, as they might have bookmarked the pin that you had made.

Having your pin saved would also allow you to have a lasting presence in the minds of your audience. Till your post is removed when the board it is on updates, your post will be available for viewing to anyone who has subscribed to you board.

 

What if I want faster traffic?

There is an easier way to get your traffic. Pintrest has paid advertisements that you can use in order to be able to advertise directly to people using Pintrest itself.

From here, you can see how to create business oriented pins, and then run said pins as ads to Pintrest.

Remember, just because you are making an ad, does not mean that their rules do not apply. In order to make your ads work, your content will still need to be of quality, engaging, and worth viewing.

 

I hope that you have learned how you can make use of Pintrest to market to an international audience of 175 million users.


Making Your First Sales Page, For Absolutely Nothing!

Time to start your own site.

 

Build Your Own Site

The landscape of the internet has been changing rapidly for the past few years. Things that could only be done by professionals ten years ago are now becoming more and more user friendly.

With an absolute zero budget, you can get a sales page to yourself! Having a site is now easier, and freer than ever before.

Wix.com is a free digital and web design tool that would allow you to make a page in seconds.

In this article, i will show you exactly how you can get your own page up, and how you can set it to sell a product almost immediately.

 

So, the first step shall begin.

Signing into the first page is relatively easy, all you have to do is access the site, and you will be prompted to sign into Wix with one of the relevant options available to you.

With this, you can now get started on your first free website.

 

Working on your first site.

Wix features a fair amount of themes, example sites, and customization options, everything is available for you to makes use of in your first website even if you have zero technical knowledge. You don’t even need to read the guide in order to use the site builder software that is provided to you in your account.

Please do note that your site will be hosted off of Wix itself, with no need for you to purchase any additional hosting services.

Now lets get started building an actual site for yourself.

1.) Selecting a template

Once you are ready to dive into making your site happen for you, you can start by selecting from one of their many intricately designed templates.

Once you have your template selected, you can now add and change the various elements on your page to suit your design.

Here, we will make a basic one page example of a simple video sales page.

Here is what the end product could look like for you:

In this guide we will teach you how to change texts, images, and add a Youtube video.

 

Adding text

With all Wix related actions, everything starts off of the left column that would serve as the main menu, you can access everything from here and be able to make your first widget appear:

From here, all you have to do is to drag and drop the widget that you want onto the page, and then adjust the positioning and size of the widget.

 

Once you are done with your sizing you can edit the text involved in the widget.

 

Adding an image

Again, it’s pretty straightforward, go to the left column and select the image menu in order to add an image:

Once you have the image selected, you can now change the size of your images.

 

Adding a Youtube video

Youtube videos can also be easily added from the left column:

Once you have added one you can then resize the Youtube video as you please :

 

What’s the catch?

Now you may be wondering, “If Wix is this good, why do traditional hosting companies and web design firms survive? Fortunately, for the other players present in the internet marketing servicees market there has not been a “Wixpocalypse” , or any sign of Wix taking over the market by storm due to a variety of factors.

 

Price

Simply put, be prepared to pay more for your website to be hosted on Wix. In order to move off of their free plan onto paid plans, you will have to make a significantly larger payment to Wix instead of a comparable host with significantly lower pricing:

If you are a seasoned veteran of internet marketing, you can avoid most of the issues presented by Wix, especially it’s pricing. Wix’s combo plan costs almost 3 times as much as the basic plan offered by Bluehost, and is at least twice as expensive as the current plan offered by Hostgator.

 

Control

While Wix is very powerful, a few issues arise from using Wix. Wix does not allow you to fully control your website and does not allow you to move off of their CMS ( Content Management System) without taking a huge hit to your site design and functionality. If you decide to move to a different host all together in the future, you will not be able to keep your site looking and running as it does now as it would be A.) Very difficult to reverse engineer their code perfectly and B.) illegal to do so in the first place.

 

There are plenty of available options that you can use in order to have full access and control over your site, without the fear of having your site damaged by a sudden change of hosts, or by external attacks as you will always be able to have a backup ready.

 

Speed

Wix sites are very, very heavy. On a slower connection they may even fail to load at all. For many on the internet, the time that they spend waiting for the website would have a great influence on whether they would even bother looking at the website. No one wants to spend more than 10 seconds waiting for a website to load, and most users would rather close the tab and look for something else that captures their attention.

They also include many of their own ads on the page, this does make your page look significantly less professional, and this would be able make some of the sales that you should’ve gotten, go away.

 

I hope that this guide has been a good look into the basic functions of how you can get your website up and running at no cost on Wix, with that said, it does come with it’s drawbacks.

 

If you would like a Done For You solution that could make you money without having these issues, you could consider using standard hosting and autoresponder services with our Complete Business Setup. With this, you get a faster, leaner site that you have full control over. You can get the best of both worlds and spend less on your hosting service, while getting a complete website that can generate commissions for you without any of the hassle of having to do it yourself.


Top 3 Reasons For You To Change To Email Marketing

In the modern age, it is very easy for us to be distracted. Social media has offered us a large variety of ways for us to be able to place ads and market our products and services to people all around the internet.

Despite this, some people may not find success with their current choice of marketing online. In this article, we will explore the benefits offered by email marketing.

1.) It is still one of the best forms of marketing available online.

McKinesy ranks email marketing over many other forms of marketing available online. ( http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails ) While people may be spending less time everyday checking their emails, people are still more interested in the sales offers that they get off of their email inbox. ( the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher. )

2.) Capture more sales from your traffic

Email marketing is also able to help you to capture more sales from traffic that you may get. By capturing their email address, you can retain their attention over a longer period. Most people will forget about your site minutes or hours after they have seen your site. But if you can email them and interact with them over days or weeks, you can not only retain a larger amount of your current audience, but you can show more of your brand, and the products that you are offering.

3.) Giving that personal touch

With the information that you collect from emails, you can even collect information that would allow you to be able to send personalized sales offers and messages to your subscribers. By offering them content that is directed at their specific interests, you can offer them a better experience interacting with you.

With your current email database, you have more information that would allow you to be able to get more sales and engage your readers even more.

If you have a standard site, and you have been using a method of traffic to market your products normally, you can change to email marketing and still use your site to market and display pages that would be more relevant and better targeted to that specific email segment.

Regardless of the current ad campaigns that you are running now, Email will easily integrate into your current ads. All you must do is to drive them to a page with an email form that they may use to sign up for more discounts and promotions.

You can get your traffic into your autoresponder by providing the page in a popup on your site. Alternatively, you can have your main page display an email form at the side. Your traffic will see the form and subscribe for your emails.

I hope that you have learned more about the benefits of email marketing, and you can now start writing your first email campaign.


Using Facebook Ads to generate traffic to your Facebook page

Facebook is the largest social media platform on the internet right now, no other platform has an audience near the size offered by their 1.28 billion active daily users.

Being able to advertise on this platform would let you reach an audience that would provide you with the traffic that you will need to scale up and get you more sales.

If you would like to learn how to market on Facebook with your Business Manager Account instead, please do refer to our other post. This post is a quick guide for you to use your personal account to advertise for your page, instead of a Business Account.

 

1.) Getting started.

Things you will need:

A device with an internet connection
A Facebook account
A Facebook page
Some form of content that you would like to promote
That content, in a post

Once you have these four things, you can get started on marketing on your page.

2.) Boosting your post

The easiest way to have your post promoted is to boost your post to your current likes. However, that would mean that you will have to have some likes of your own. It will also mean that you will target the family and friends of the people that have liked your page. This might not work well as they will belong in a different demographic, and would have completely different interests and priorities.

With that said, you can also boost your post to a chosen demographic of your choice. You are able to select a post on your page that you would like to promote. Promoting to a chosen demographic is the superior option, for a variety of reasons.

In this post we will cover how exactly you can boost your post, and get :

 

And then select the different targeting for your current audience:

 

You can then set the budget and the duration of your ad:

 

Once you are done, you can start to run your advertisement.

3.) Choosing your audience

You can also choose the audience that you want to target:

 

The easiest way to get an post up and running as an ad is to promote it directly to the people that have already liked your page, and their friends.

However, you can also choose the audience that you would like to target. you can select the gender, age and location of the audience that will be targeted.

This would allow you to get your ad to the people that matters the most to you. You can get more sales, or higher quality likes that would allow you to be able to have a better engagement rate with your audience.

 

Well, now that you know how exactly you can run your ads, you can start your very own ad campaign, in just 15 minutes.

 



Marketing On Twitch: How You Can Market On One Of The Newest Platforms On the Internet

Ever wonder what kids these days are watching?

It was on a normal Sunday that I saw that my kids were watching a video on their Ipad; they were busy trying to watch someone playing Minecraft. Instead of playing the copy of the very same game on their ps4!

It was fascinating, children and teenagers would rather spend time watching people a game, than to play the very same game themselves now.

And that is how I was introduced to Twitch.tv.

The leading streaming service for gamers.

 

Twitch is a streaming service that you can use, it works similarly to YouTube. To get started recording on Twitch, all you need is a PC, Xbox one, or PS4 to get started.

For the two consoles in the list, streaming is extremely easy. All you have to do is to download the app, login, and the app will do the rest for you. It is a simple, nearly one click process to get your content up on a stream on Twitch on your game consoles.

However, it is slightly more difficult for you to stream your games on PC, you will have to use a reasonably powerful PC, have a capture card/ Nvidia Shadowplay compatible graphics card, and the knowledge to set up your streaming software.

But for this article, we will be looking at the methods that you can use to advertise on Twitch.

 

Why Twitch?

Twitch has an incredible, engaged, and youthful user base. The age of the average Twitch streamer is between 21-35 years old. With a mostly male demographic using their services to stream their content.

Gaming Bias

The bulk of the content that is hosted on Twitch would be mostly gaming related, or games.

The service is geared towards a gaming community, and has various memes and inside jokes that the general public wouldn’t understand, even if they happen to be in that very demographic. Niche products that are gaming related, or cater towards the demographic in this age range would have an easy time marketing on Twitch.

 

High Traffic Quality

The design of Twitch, as a platform, encourages it’s users to be active, people are interacting with each other constantly in the Chat Room, and they are able to interact with the host of the stream as well. The community forms a hivemind social network, as a large number of users communicate in the chat room at a very rapid pace.

Channels like “Twitch Plays Pokemon” allow the chat room to control a full game of Pokemon, for example.  And some interactive games, like Saltybet, which is a virtual currency betting game have been made possible with Twitch.

 

So how can you market on Twitch?

There are many ways of marketing directly and indirectly on Twitch, and we will cover them here.

Marketing with Twitch

The easiest way to market on Twitch would be through Twitch themselves. they do offer a variety of static and dynamic visual ads. One of the main issues with using banner and video ads on Twitch is the presence of Adblock. Adblock is able to prevent your ads from reaching the traffic that it should be reaching.

Influencer Marketing

One of the next options is Influencer marketing, you can directly contact the company, organization or individual and ask for them to insert a promoted segment for you, in exchange, you offer them some form of sponsorship.

Companies like Machinima, or various smaller gaming teams will usually take a sponsorship from gaming related sponsors, but it is possible for such companies to take sponsorships from bigger brands like Levis, or promote other individual products and services.

Content Syndicate

Smaller channels are usually unable to take a sponsorship due to their lack of viewers, or some other inability to meet their possible prospective sponsor demands.

Commonly seen are teams, or groups of gamers that have banded together into a single channel in order to consolidate themselves for either commercial reasons, or competitive ones. Advertising with such syndicates would be easier, as you would only have to interact with one representative, instead of multiple individuals in order to access the same amount of traffic.

Content Creation

For some marketers, it would be easier to create their own content on Twitch themselves. While this is usually the case for larger groups, it is possible for anyone to be able to make the content that they would want to, especially if they own a PC.

If you have a reasonably powerful computer, you can use streaming software like OBS to feed footage from your camera, and your screen to Twitch. While Twitch is mostly for gamers, there are all forms of content on Twitch as well.

Here are just two examples of the kind of content you can find on Twitch.

 

So now that you know how to make advertise on the internet, you can start using Twitch to generate the traffic that you need.

You could even use Twitch as source of traffic to your sales or squeeze page. By making your own content, and placing your links, you can get people interested in your product or service without spending any money on traffic generation.

I hope that this article helps you get  started with marketing on Twitch, good luck!



Getting Your First Facebook Page Up

In this post, we will look at what you need to do in order to get your first Facebook page set up and running!

 

There are two ways to make a Facebook page, you can either use your personal account, or use a Business Manager account.

Creating a Facebook page from your personal account is easy, all you need to do is to get into your personal Facebook account, and go over to the pages tab.

After that, all you have to do is to click on it, and you will see a tab for you to get started on creating your page.

If you have a Business Account, you can make a page that is associated with the business account that you are using.

There are a few benefits to this, firstly it prevents people from seeing the pages that you control if they manage to see your pages in your personal account, if you were to accidentally forgot to log out of a public computer, or if you have lost a device with access to your personal account.

This will not prevent them from logging into your Business Manager if you have logged into your account, and they will be able to access your pages. However the added layer of having a business account makes it harder for them to access pages that you control if they didn’t know about your Business Manager.

 

To start, click on your business settings:

From here, you can add a new page:

From here, you can make a new page:

Once you have selected the option to make a new page, you will be asked to select the category of the page that you would like to make, they will also ask for your page name.

After that, hit “Create Page” to make your page a reality.

And you are done.  This is what you should see:

Now, all you need to do is to add your profile picture and your banner, it is very easy to do so. All you have to do is to click on the profile or the banner picture, and upload the relevant images to your page.

You can now add more information to your page. Doing so will give people a better impression of your page, no one wants to land on a page that has no content, no information, and no basic description of what the page is about.

Look at the professional pages out there, they are content rich, and provide their audience with some reason to stick about. On any social media platform, content will bring in the traffic that you are looking for.  Now that you have your page, you can start to fill your page with content and start marketing on the internet.

 

In the next post, we will look at how you can get your first ad running on Facebook!