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How To Do Article Marketing Effectively

There are many ways to generate traffic to your website. I had always taught my students to use at least one paid and one free traffic method.  If I only have time to do one free traffic method, that it is going to be article marketing. This means that I will write articles and use them to promote my websites.

Article marketing is one of the easiest free traffic method. Remember that content is the king on the internet and people are always demanding for content.

However, please provide quality content so that your readers will benefit from it and go to your website again and again.

So how does article marketing works? Let’s go over a broad overview of the basics.

Article marketing refers to the writing of article and then distributing it on the internet with a link back to your website.

It actually involves a bit of branding, SEO and content syndication.

The content itself is very important and if you are able to write well and do it correctly, it can help to consistently bring traffic to your website for a long time.

One of my coaches had written more than a thousand articles many years ago and today, these articles are still bringing traffic to his website!

In addition, if your website is a content website such as a blog, it will be getting more backlinks and it helps in the ranking in search engines.

When people keep seeing your content on different sites, you are also starting to build your brand and reputation.

So why do you want to put articles on other people’s sites in the first place?

When you first started out, your website is probably very new and do not have much content and reputation. They are also not going to be ranked in the first few pages of the search engines.

Putting your articles on other people’s sites and then linking back to your own website can leverage on the site’s traffic.

In addition, you are also building backlinks in the process which slowly help to increase the ranking of your website.

Ultimately, you want visitors to visit your website.

So when someone reads the article on other people’s site and find that your content or idea is interesting, he may be enticed to visit your website. So after reading the article, he will click on the link that you had provided earlier and visit your website!

In order to do this, start of with finding your keywords and include them in your title.

The keyword should also be carefully chosen in order to maximize search engine traffic.

Next, start writing the article. Do your research and write at least 400 words. But please do not write too long as most readers on the internet do not like lengthy content. The attention span is reducing every second he spends reading the article.

When your article is done, start approaching other sites’s owners. Propose to them that you like to contribute to their website content. Do take note that you should preferably find sites that are in the same niche as your website. So that the traffic that goes to your website are already interested in your niche.

Once they accept your request, you can send them the article and remember to include a link back to your website.

Do this consistently and you will be able to reap the benefit of article marketing.

What You Should Know About Your Competitors

In order to grow and expand your online business, not only should you know the inside out of your targeted audience, the next thing you should also understand is your competitors.

Then, you are able to formulate effective strategy to beat them and gain a bigger market share. This includes creating an effective SEO, keyword targeting plan, pricing and new product and services.

When you first started out, I always advise my students to keep it simple and take one step at one step. However, when you are more familiar with how internet business works and ready to scale your online business, it’s time to do a competitive analysis.

The online world moves rapidly and so does your competitors. While you should not be stressing out about it, you should always keep them in your mind.

So how can you understand your competition? Here are 3 key questions you should look into.

Question #1: Who are your competitors?

This is probably the most important questions on the list. Do you know who are your competitors? If yes, are you able to do a competitive analysis?

In addition, are they your direct or indirect competitors?

You need to know the answer so that you are able to differentiate yourself and offer an unique selling proposition (USP) to your potential customers.

It is best that you can get their pricing, strengths, weakness and positioning of your competitors.

This helps you to know where you stand and identify potential untapped markets. Hence, you have the potential to carve out a specific niche for yourself.

Question #2: What are your competitors’ primary keywords and how are they ranking?

If you are using a content website, it is very important to plan your keyword wisely.

Compare how do you stand and where can you gain an advantage over your competitors in terms of the keyword.

If you are nowhere your competitors in certain keywords, you might want to rethink your SEO strategy.

I recently did an competitive analysis of my competitors and keyword targeting and manage to rank for a few targeted keywords within days of implementing the change!

One of the services that I provide is Singapore Company Virtual Address and the website is ranking for several keywords now!

Question 3: How active are your competitors on social media?

One of the best ways to spy on your competitors is to subscribe to their content on social media.

This allows you to determine how aggressive are they and also provide insights to the direction of the company.

In addition, their activities might inspire new content idea, product or service and helps you to stay ahead of the competition.

If you are able to answer the 3 questions above, you definitely have a better understanding of your competitors.

Now, the truth is that they are also able to do the same. So make sure that you are always reviewing your analysis semi-annually or annually in order to be updated.

Take advantage of automated technology to track their activities. Create a plan to assess your competition and reassess your strategies and tactics.

There’s a lot to learn from the people that challenge you. Your competition may be the motivating force you need to take your internet business and website to the next level.

 

 

 

How Do Colours Of Your Website Affect Conversion?

Most of us are visual creatures and react to different colours. Colours stir up emotion and is able to affect you subconsciously.

You tend to see the colours even before you recognise the text or words.

Therefore, just by changing the colour of your website will greatly affect the conversion rate of your website.

Choosing colours for your website is not just a black-and-white decision.

You can use colour psychology to improve your website and also increase your website’s conversion rate.

Colour psychology is the science of how colour affects human behavior.

Your website colour scheme needs to match your targeted audience. Some topics tend to lend themselves to certain colours.

For example, if the topic is about love and romance, you will expect to see the website colours being red or purple or pink. It is unlikely that the website is going to be in green.

Green colour is likely to be seen in environment related websites.

While pure white and black may work for professional presentation, it is less effective for websites.

Most websites tend to use up to 3 colours or tones.

There are four psychological primary colours – red, blue, yellow and green.

Here is a list of their psychological effects.

RED

Red has the longest wavelength and always grab our attention first. It stimulates and increase the pulse rate.

Red colours are generally associated with love, passion, romance, danger, excitement, action, and adventure.

Apart from that, it’s often used in the headline on a sales page because studies have shown it generated a higher conversion rate than other colours. Thus, it’s also a great colour to grab someone’s attention.

BLUE

Blue is one of the most popular colours and often, it has a calming effect. Unlike red which raises pulse rate, blue is shown to slow heart rate and breathing.

It is often used to exhibit a professional image. It’s associated with trustworthiness and success. It’s a symbol of water, purity, and cleanliness.

Using blue on your website gives audience a clean and pure feeling. It also helps to cultivates trust.

Look at PayPal and Facebook.

YELLOW

Yellow is actually the strongest colour, psychologically. It actually helps to lift the spirit and improve the mood. It is also the most noticeable of all colors by human eye.

It creates a sense of confidence and optimism.

This is why you often see ADD TO CART Buttons are in yellow.

But at the same time, yellow also represent sign of danger.

So if you are using yellow as the main colour theme for your website, you might be suggesting that your brand is fun and playful.

GREEN

Green often represents money. It also represents sustainable living, health, and nature. Green is another calming colour that symbolizes life.

Green is ideal for environmental and outdoor products.

BONUS TIPS

Do you know that women don’t like gray, orange, and brown. They like blue, purple, and green.

Do you know that men don’t like purple, orange, and brown. Men like blue, green, and black.

Do the colour psychology on your website presently support the image you want to portray?

Do they have the desired effect on your prospects and visitors?

If you’re unsure, consider making minor changes and testing and tracking results. Test the colour of your headline, background and your forms too.

Colour psychology has a dramatic effect on emotions. It can motivate, inspire, and touch. Take advantage of the effect colour has and use it on your site to help you achieve your goals.

 

Quick Tips For Writing An Effective Guest Blog Post

There are many ways to drive traffic to a website. One of most effective ways is to write a guest blog post for an authority website. This method is called guest blogging. It is free and highly effective.

Guest blogging leverages on the authority website’s brand and traffic and directs the traffic landing on the authority website to your website. It is very useful when you first start out building your own website’s brand as growing your website will take some time.

If you are able to do one guest blog post a week, you will be able to see a substantial amount of traffic to your website after some time.

But first, how do you get the permission to write on other people’s blog?

Here are some quick tips for landing guest blog gigs and making sure that the guest post that you have written will drive traffic to your own website.

First, you need to know how to approach other bloggers.

One of the most important thing to take note is that you are asking them for an equal value deal. That is you are confident that your post will be able to benefit their readers and also make them come back for more.

If you approach them as if you are asking a favour from them, then it will stack the odds against you.

When you approach these bloggers, inform them what you like to write and provide a few potential topics. All they need to do is to copy and paste to their websites after you provide them with your content.

Outline what are the benefits for them and why you want to give them free content. Emphasize that it will be a win-win situation for everyone. Make it seem as risk free as possible.

Next, invite them to “request” for your content instead of you pushing the content to them. See the difference when you adopt this approach compared to “begging” them for a favour?

This make sure that they respect you and you are able to build a long term relationship with them.

You probably will not get as many requests as you wish to but you should focus on those that get back to you and hope that you write for them.

Moving on, the next part is about writing the blog post. In order to write an effective blog post, you also need to understand the website’s audience that you are writing for.

Each website has their own unique segment of audience. Do your research before you start to write.

This way, it helps you to connect with the readers. Your final post should allow the readers to know who you are and understand why you are qualified to write the post.

After that, they are more open-minded and willing to accept your content.

Give them your best and let the guest post to do the “talking” for you. The goal of the article is not about selling someone on a click-through, but to write an article that is so good that they are willing to seek out the link in your bio box.

Make people want to know more by giving them a taste of what you have to offer.

So here are the quick tips for you write an effective guest blog post.

Go on and start finding some bloggers now!

How To Manage Your Time For Internet Marketing

Everyone has the same 24 hours and why is it that some of us seems to be able to accomplish more?

Time is of essence and you must manage it efficiently so that you can maximise the usage and eventually accomplish more in the same period of time.

Today, you will learn how you can manage your internet marketing tasks and time so that you can be more focus, get more things done and become more efficient and productive.

Time management is especially important when it comes to internet marketing. This is because you will be marketing online and no one will wait for you. Any delay in your website creation, marketing efforts, or simple email reply can cause your revenue to drop.

Hence, your speed and efficiency of managing time will have an impact in your internet income.

This post will introduce a guide to help you manage your time for internet marketing.

Plan

First, do not every start your task immediately. Instead, take some time to think and brainstorm a list of internet marketing tasks that will help you reach you goals. Plan what are the tasks that are required to be accomplish today.

Decide And Prioritise

Next, ask yourself what is the most crucial task that needs to accomplish first. For internet marketers, depends what project that you are handling, then you may have different priority. However, you should always  have at least one task that is about marketing.

The reason is simple: Marketing is the activity that will bring you leads and sales.

Timeline

After that, you can proceed to do your tasks. However, set a time frame for each task so that you can be more effective. Be realistic and practical about the time limit.

When you are working on your task, stick to the timeline and give yourself a little nudge to speed things up if needed.

Stay Organised

Fact, when you’re unorganized, you get less done. To improve the use of your time, get organized.  Make sure you’re working in a clean and professional environment, even if only working from a laptop at your kitchen table.

Outsource When Required

For task that requires some additional skills that you may need time to learn or acquire, outsource these tasks instead of spending more time to perform the task. It may required money but it frees you the time to do other task, hence making you more effective.

Remember that time is much more valuable than money. So, you don’t want to be wasting your time trying to design a banner when you outsource it for as little as just $5.

Shut Off The Distraction

Many internet marketers had a bad habit of opening up many browser tabs all at once. Do not do this. Only open the tabs that are required. In addition, be focus work on your task and do not surf the net or check your Facebook.

Mobile phone can be another major distraction. Check them only when you are having a break.If there is phone call that you really need to take, go ahead and then come back to complete your task again.

Hope this help you to manage your time in internet marketing and see you in the next post.

Increase Your Social Media Engagement By Doing 4 Simple Tasks

Do you know that you can actually increase your engagement in your articles, blog and Facebook just by doing 4 simple tasks?

With increased engagement, not only does it helps to attract more readers, it also help to make your website interactive and generate unique content.

Visitors want to participate and see what everyone else is discussing about. By engaging your visitors, you will also be able to understand their needs better.

Here are 4 simple tasks that you can do to increase your engagement in your articles, blog and Facebook.

1) ASK

Yes, ask for it. Asking for it is a specific call to action for the readers to act on. Instead of asking them to click the links, you can actually ask for their feedback, thoughts and opinions.

It does not matter if you are writing a content for article, blog post or Facebook post. You can use the following questions and include then at the end of your content to engage them:

* How do you feel about this?
* If you are the one doing it, how will you deal with it?
* Which is your favourite …?
* When was the last time you also encounter …?

These are just some of the questions which you can ask the visitors so that you are able to get their responses.

Engage their intelligence and also emotions. Stirring their emotions will increase the chances of the visitors leaving a comment and express their views on the content that you posted.

2. RESPOND

Interaction is a 2 way traffic. You’ll also need to respond to the comments left by your visitors.

If you do not respond to the comments, then the conversation may stop there. Your involvement should not just stop at the end of the content.

In fact, replying to the comments helps to engage the visitors even more!

3. CONTROVERSIAL TOPICS

Controversy tends to motivate people to share their opinion. But be careful and also be sensitive. Do not be controversial for the sake of it. You need to be logical and rational when you are expressing your views on these topics.

Beware of any negative backlash and do not take it too personally. Everyone is entitled to their own views.

4. PERSONAL STORY

Share a personal story and let your visitors know a bit more about yourself that relates to the content of your article or post. When you are sharing your own story, those who felt the same will be able to “nod” in their head silently in their mind and agree with you and motivates them to share their own story too.

Doing this let you understand your visitors more as well.

If you have a blog, reader activity and comments add credibility to your blog. Additionally, they tend to motivate more reader interaction, links and increased traffic. If you have a theme-based website, then reader-generated content can really help you boost your search engine ranking.

In addition, I like to wish all the Christian and everyone a Happy Good Friday. Enjoy your Easter holiday.

How To Become A Super Affiliate In 3 Easy Steps

Affiliate marketing is in fact a very big business in both the online and offline world.

In simple layman term, you are acting like an middle man to connect buyers and sellers.

Think of AirBnB and Uber. They are connecting people looking for accommodation and transport services respectively.

On the online world, an affiliate marketer is someone who earns a commission promoting an affiliate product and services of a particular company.

The affiliate marketer does not own the product or service and only connect the buyer to the seller.

A super affiliate is one who is extremely successful at promoting other people’s products and have the ability to earn six figures income from the comfort of his home or anywhere that he wishes to.

You do not need to become a software app developer to leverage on the potential of the affiliate marketing business.

You do not need to have any prior experience or technical knowledge too.

If you are reading this right now, you are more than ready to become the next super affiliate just like me!

Are you interested to become a super affiliate and enjoy time and financial freedom?

If yes, read on to discover how you can become a super affiliate in 3 easy steps.

Step One – Create A Website On A Specific Topic

The topic should be on something that people are constantly looking for so that you can provide a potential solution to them.

It will be good if you are also knowledge and like this topic.

For example, you are interested in ketone diets which is a very hot topic now. Then you will understand what others are looking for and be able to offer a solution, which is the affiliate product to them.

Hence, your website will be about how ketone diets can help you shape your body and what are the ketone diets myths, do and don’ts and basically anything about ketone diet.

But at the same time, focus on a specific problem that the users of ketone diets face and recommend a solution.

Step Two – Finding The Profitable Affiliate Product

Next, you’ll need to find the the product that you can recommend and earn affiliate commissions.

You can search from affiliate networks and directories or even ask the existing companies whose products are used by you.

You are not restricted to promoting a physical or digital product. That’s one advantage of affiliate marketing.

In addition, you do not need to restrict yourself to finding just one product. You can have a main product and also promote other products.

Step Three – Grow Your Website

Now that you have the foundation of your business. It is time to grow your website by putting in an abundance of quality and informative content.

Your aim is to provide valuable information to your visitors so that they can trust and like you.

And eventually entice them to click on the affiliate links or ads that you suggest to them.

On your website, you should also presell the affiliate products that you are promoting. This helps to increase the conversion rate.

In order to become a super affiliate, you need to understand your website visitors and provide the best content to them.

If you like a simpler and more easy way in which we create build the website for you and even pick the affiliate product for so that you just need to grow your website and become a super affiliate, then you should check this out:

Hope it helps.

4 Reasons Why Branding Is Crucial In Sales Conversion

What do you think of when I asked you about brands?

If you are lady, naturally, you may be thinking about Louis Vuitton for their handbags.

Coca-Cola and McDonalds when we discuss about food, and Apple and Samsung when discuss about electronics.

These are all big brands and do you know that these companies do spend big bucks on building their brands?

But what does this got to do with you? Does it help if you are a smaller business? Or it doesn’t matter?

Here is what you will discover in today’s post. You’ll learn the top 4 reasons why branding is so crucial in your sales conversion.

1) Reputation, Reputation And Reputation

Your reputation precedes you. If your business has been around for some time, then for most of the time, someone will have heard of you even before they landed on your website.

They may already have an opinion about you and your products and their opinions is largely dependent on your brand.

Take for example, Apple. When you think of Apple, you will think that Apple products are of high quality and stylish looking.

What do people think about you and your products then?

Your brand and reputation has a huge impact on your conversions and how you market your products.

2) Type-In Traffic

If you build a really strong brand name, then, you will actually get more type-in traffic than from paid advertising.

This may be difficult for a new business but if you work to build your brand up and become the reasonating factor with your industry. Then, whenever people are looking for products or services in your industry, naturally, they will type in your website address at the address bar directly.

Let’s take for example, Amazon.com, Surprisingly, the website gets a lot more traffic from people typing in their domain rather than from advertisements.

This will be a huge traffic source in the long run and you don’t want to miss this out.

3) Networking Advantages

Let me ask you a question. Who would you like to meet or give favors to? Someone in your market who you have never heard of, or someone who already has a brand and reputation.

In the internet marketing industry, there is many things that can be related to this.

Who do you let to do a guest blogging on your blog? Or who do you look for when you want to write a guest blog post?

If you are doing a product lauch and looking for JV partners and affiliates, who do you look for?

I think you’ll understand the importance of your brand and how it can helps you in your business.

4) You Are Your Brand

You need to realise that building the business brand also means building your own brand.

Look at Tesla and his founder Elon Musk. Will he have difficulties if he is looking for the investors for his next venture?

Ultimately, behind all the business, there is real people in them.

By having a strong brand in your business, you will become more credible automatically.

The effects of a powerful reputation cannot be emphasized enough. It’s definitely less measurable numerically than ROI or traffic, but its power is there. Don’t overlook it just because you’re in a small market.

Lastly, I like to take this chance to wish all my readers a Happy, Healthy And Prosperous Chinese New Year!

How To Build A Profitable Niche Site In 7 Steps

Are you ready to make money from niche marketing? Here is a quick step-by-step guide to help you get started.

Niche marketing is the business of promoting and selling a product or service to a specialized segment of a market.

Step 1: Start Brainstorming For Ideas

Brainstorm as many as twenty possible niches. In order to make the process more efficient, do not just rely on a single brainstorming session.

Carry a notebook with you so that whenever you have a new idea, you can jot it now immediately.

You will be surprised that ideas come to you when you are in the least likely places.

A lot of great ideas of famous marketers actually originated from the restroom.

You can also look on the internt for some ideas and check out Google Trends, Amazon Best Sellers and eBay Pulse to understand what is popular right now.

Step 2: Do A Thorough Research On Each Niche And Choose One.

Make use of the free Google Keyword Planner to check out how many people are looking for it.

Is there demand and what is the competition?

Based on your research, eliminate the poor ideas and narrow down your list.

Then, it is time to choose the niche that you want to go into. Compare the niches and choose one that is profitable and you are also interested or have knowledge in.

The market should also have enough traffic and not too competitive.

Step 3: Learn The Inside Out Of The Market

You may already have knowledge about the market but is it still good to increase your knowledge.

If you do not have any knowledge at all, then the more you should learn about it.

The best way is to read forums and blogs. Simply search for the “Your Market” + Forums / Blogs on the search engines. It will provide you with plently of websites to check out.

If there isn’t any forums or blogs available, you might want go back to step 2 and choose another niche.

Step 4: Choose A Domain Name And Web Hosting

Using the research that you had done earlier, make use of the keyword to decide on a domain name.

Alternatively, you can brand it to yourself and make use of your name and the keyword for the domain name.

You can get a free domain name when you use this web hosting provider. Click here to sign up for web hosting and domain name.

Step 5: Build Your Website

Make use of WordPress to build a simple website.

You can learn the steps here: http://www.ewenchia.com/how-to-start-a-wordpress-blog-on-bluehost/

Next, start writing at least 10 informative articles about the topic and post it on your website. This is to attract traffic and get your website ranked in search engines.

Step 6: Create A Killer Product And Sales Process

This may be the most difficult step in the process. But once it is done, you do not need to do it again.

Make sure that whatever you create is catering to the market that you are targeting and you should have a unique selling point in order to stand out.

If you only have the rough concept of the product and do not know how to start. You may want to consider to outsource the creation of the product to a third party.

Step 7: Define A Marketing Strategy And Execute It

Draw up a promotion plan and aim to adopt one paid and one free traffic method to market your product and website.

Focus on making these methods work for you before you test out other marketing tactics. The trick is always to be consistent in your promotion effort.

Always remember, if you do not promote your product, then nothing is going to happen.

These 7 steps walk you through every step of the process, from coming up with the idea to creating a profitable site.

I hope it is useful to you and ignite some sparks in your creative brain.