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How Facebook Groups Can Help To Bring In Sales

Facebook Fan Pages seem to be an in-thing right now as they can become standalone business or business profile for interacting on Facebook. However, do not underestimate the power of Facebook Groups. It is still one of the most powerful and effective tools that an internet business owner can use.

Do you know that there is one billion people using Facebook every single day! Facebook groups are closed-knitted community and they tend to discuss the topic in a more intimate and personal level compared to anywhere on the platforms.

The key for internet business owners is to build a highly engaged Facebook group and build the group around your brand or product.

Like any social media, the power can be abused and let’s learn to use it in a positive and socially-responsible manner.

So how can you build Facebook group to help to increase your sales?

Building a Facebook group is as good as starting your own company. First, create an open public Facebook group. You’ll need to have an IDENTITY for the Facebook group. What is the mission statement, the beliefs and values that the members are likely to share?

Like your targeted audience or ideal customer, your group member also poses traits of your targeted audience and potential customer.

Hence, you need to understand your targeted members in order to build Facebook group that can drive your internet business.

Here is a post for learning how to understand your targeted audience.

For example, using lifestyle pictures, motivation content and sharing relevant internet business tips to attract your group members for a Facebook group about your coaching services.

Using appropriate photos to create emotional hooks and value proposition and continue to post content on regular basis and always try to engage your members.

Tip: Images that you shared are likely to make or break the building of your group. This is why meme has becoming so trendy now. It can easily create a viral effect and attract people to your group.

Now as this is a free public Facebook group, it is time to create a private Facebook group for your paid customers!

By now, your Facebook group members should already know your value of your group and by introducing a private Facebook group as a bonus or part of your product or service, it helps to increase the intrinsic value of your product and service.

Here’s how you can do post it in your public group to announce the secret private closed Facebook group.

In a post, you shall introduce a ‘private members group’ where they discuss ‘the most cutting edge, underground, and untested money-making and self-improvement methods’.

This group contains the best personnel sharing their secrets from all over the world!

Who WOULDN’T want to get involved in that? And the fact that the group is private and closed only makes it that much more interesting and enticing. The fact that they can’t see what’s happening inside the group without first becoming a member will make it much more intriguing for them and will make it much more inviting.

A smart internet business owner would then drop hints about the type of things that they discuss in there. They would bring it up regularly in other posts, and they would refer to the members as VIPs. The social pressure and incentive to sign up would be extremely strong.

From there, you will build a small and HIGHLY engaged audience of people that participate in discussion, help with the future direction of this private Facebook group, and are much more likely to buy from you in future.

The thing to recognize is that this method only works for a brand that has been built well from the ground up by owners that understand what they have and why people are interested in it.

So many businesses fail to find success with their Facebook groups because they don’t have a proper ‘value proposition’.

The worst thing that you can do as a business is to be completely generic. Everyone is completing for attention on Facebook so your posts need to be exciting so as to engage people or to get them excited.

 

Quick Guide To Getting Traffic For Your Internet Business

quick guide to getting traffic for your internet business

Traffic is the bloodline for any internet business. There are many ways to increase traffic and many of us would prefer not to pay for it. But when it comes to driving more traffic to your website, there are several strategies that you can employ that won’t cost you a dime. However, if your business has a budget for marketing expenses, you may want to consider putting it to good use and utilize the various online paid advertising options available.

This post will show you why paid advertising is important as well as how you can also benefit from free traffic methods.

Display advertising, social media advertising, and paid search are all effective ways to attract customers and build your brand. You can adjust your paid strategies depending on your goals. But more importantly, understand why paid advertising is crucial for your internet business.

A. Ability To See Results Faster

Create a Facebook Ad which usually get approve within minutes and you will start to see results almost immediately. Yes, that is how fast paid advertising can be. Compared to free marketing efforts which can take months and sometimes years to build up an online presence and see a substantial boost in your website traffic.

When you utilize the paid advertising options available, your target audience is urged to click through to your site immediately. That means that once your ad campaign is live, you can expect to see an immediate boost in traffic to your website.

Having said that, seeing instant results does not mean that you are getting profits, you need to make sure the ROI is positive.

B. Newbie And Budget Friendly

If you are newbie and have a tight budget, don’t worry. You are sure to find a paid advertising solution that will fit your needs. With lower budget offerings, you may have less of a reach, than with a higher budget, but it will still bring a significant amount of traffic to your site. Make sure you do your research to determine the best option that will fit within your budget.

As a rule of thumb, always test with a small budget first and then scale up.

C. Almost Automated

For the most part, a majority of the paid advertising options are automated. The only thing that you will need to spend time completing is the initial setup of your campaign. After you set your campaign up, make the payments, and finalize how long it will run, the program will take over, and you can just sit back and watch the traffic flow.

But again, do check, monitor and tweak the campaign whenever required.

As you get more traffic to your site and increase your conversion rate, you can start to increase your budget and see a better return on your investment.

Moving on, it can be challenging to improve the organic traffic to your website, but when you apply the correct SEO strategies, you’ll eventually see a payoff from all your hard work. What makes search engine traffic so great is that it is both targeted and relevant.

Here are five ways that you can use to increase organic traffic to your website.

organic traffic

1. Optimize For Your Audience And Just For Not the Search Engines

The most important thing you can do to increase organic traffic to your site is to write for your audience, so you know exactly who you are addressing in your content. Create quality, value-added content that resonates with your targeted audience and your SEO will naturally improve. This requires you to understand the pains and characteristic of your audience and utilizing the keywords that they use in search queries. In short, you must be able to understand your audience.

2. Blog Consistently

Consistently blogging is one of the most effective ways to increase organic traffic to your site. Blogging is like racing a marathon. You’ll need to pace yourself and put out content after content. The key here is consistency. It is not just about quality content that helps your audience. You’ll also need to put up content that engages them and bring them back again and again. This will greatly improve your site ranking.

Another way is to leverage from guest blogging. Being able to secure a guest post on a reputable site can dramatically increase blog traffic to your site while helping to build your own brand. However, standards for guest blogging have changed, and spammy tactics could result in receiving stiff penalties.

3. Use Long Tail Keywords

Don’t merely use the most popular keywords in your market. You need to research on keywords that are specific to your product or service. After a time, Google and other search engines will recognize your site or blog as a destination for that particular subject. This will substantially boost your content in search rankings and allow your ideal customer to find you.

For example, in this post, I am targeting Quick Guide To Getting Traffic.

If you already have your high commercial intent keywords covered, then it’s time to target the long-tail keywords. Long-tail keywords make up a majority of web searches these days. This means that if you’re not targeting them as a part of your SEO or paid search efforts, then you’re missing out on potential traffic.

4. Get Your Meta Data Right

Your site’s meta title, URL, and description are three critical aspects for an optimized website or blog post. Your metadata is a simple but effective way to optimize your site for the search engines. However, it’s not enough to merely add a plugin; you have to work on each page separately. Always remember to change your permalinks to post names.

5. Internal Post Linking

As you build up a decent back catalog of content, you want to start linking to those pages in your blogs and throughout your website to guide your audience to more relevant content. Adding internal links can keep your visitors on your site for more extended periods, which will help to boost your search rankings. When you create and publish content on your website, be sure to look out for opportunities to place internal links. Not only does this help your SEO efforts, but it will also result in a better experience for your visitors.

Ultimately, to increase organic traffic to your site, you need to provide your customers with what they want, quality information, advice, and insight.

That’s it, this is the quick guide to getting traffic for your internet businesses.

How To Create An Engaging Facebook Page And Use It For Your Internet Business

create facebook page for internet business

Facebook is the number one social media platform in the world and it has become a must for every business. Whether your business is offline or online, you are unable to get away from having a Facebook presence for your business.

Therefore, it carries an even heavier emphasis on the internet businesses.

Creating a Facebook page is pretty straight-forward. It is easy to create and you only need to upload a couple of pictures and post a few contents to create the page. But if you’re not building a Facebook page with a comprehensive strategy, the chances of getting leads are relatively thin.

Creating a personal profile page for your business instead of a Facebook Business Page will put your company at a considerable disadvantage.

When you create a Business Page on Facebook, you gain access to numerous content creation tools, paid promotional opportunities and analytics and insights. Plus, when you create a personal account, instead of a business page, it requires people to send you a friend request to engage with you.

facebook

Below are 5 tips to help you create an engaging business page on Facebook that will get you the results you desire.

1. Use Page Roles to Avoid Publishing Mishaps

You’ve probably heard plenty of horror stories of people posting personal content to their employer’s social media channels. You can avoid these kinds of publishing mishaps by assigning Facebook Business Page roles only to those employees that need it to do their work. It is also essential to provide adequate training to those who are new to social media management.

2. Add a Recognizable Profile Picture

You want to choose a profile picture that is easy for your audience to recognize. This can be anything from a company logo to a headshot. Being recognizable is essential for getting found and liked, especially when it comes to Facebook searches. It’s what shows up in search results and is what is pictured at the top of your Facebook page, so chose carefully.

3. Choose an Engaging Cover Photo

Your cover photo takes up the most real estate on your Facebook page, so you want to make sure that you are choosing one that’s engaging and high-quality. Like your profile, the dimensions of the cover photo change frequently, so you want to make sure you keep an eye on the official guidelines.

Learn how you can create an engaging cover photo for free by clicking here.

4. Add a Call-to-Action Button

Adding a call-to-action button to your business page is a great way to drive more traffic to your company website. The options for companies to add call-to-action buttons to their pages have expanded since their introduction in 2014. The best part about this feature is that you can get data on how many people are clicking on your call-to-action through the site’s view insights feature.

5. Fill Up Your About Section

Under your About section, there are more details that you can include on your page. Fill these details and remember to add your website URL in there too! Also, create username when you are able to.

Creating a more engaging Facebook page will set your business on the path to gaining more targeted leads. Follow these tips to help your business make the most out of its Facebook business page.

Next, let’s look at how we can use the fan page for your internet business.

facebook marketing

Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the new go-to marketing platform for business means that companies have to compete with hundreds and thousands of other companies to gain the attention of their target audience.

Here are 3 unique ways to use the Facebook page for your internet business.

A) Connect Your Personal Profile with Your Business Page

Share the content from your business page with your personal contacts, you can broaden your reach and introduce your business to a new network of potential customers. If you have employees, you can also get them to promote your company page by sharing, liking, and commenting on the content you share on your Business Page.

B) Comment on Popular Facebook Business Pages

While you might be hesitant to scope out and comment on the content shared by other businesses, it can be extremely beneficial for your business. Visiting the pages of the biggest companies in your niche will allow you to learn about their marketing strategies, interact with other users that have the same interests as you, and get more chances to promote your own Facebook Business Page.

Now, you can even join Facebook Groups using your Business Page and interact in the group using your page profile. So, just remember to use your Business Page to comment on popular Facebook pages and groups.

C) Create and Post Videos

Sometimes, words aren’t enough to get people to sit up and take notice. This is why you should create videos once a month. You can feature Q&As, where the questions coming from your fans and followers, business updates, and promotions. Make sure you upload your videos to YouTube before you share them on Facebook so that you can double your views and significantly expand your business reach.

Facebook is one of the most effective weapons your business can have regarding marketing. However, you must be observant, up-to-date, and always willing to learn if you want to succeed. Start growing your business with these three unique marketing strategies that are proven to work.

Go ahead to create your first Facebook Page for your internet business now!

Benefits Of Using Instagram For Your Internet Business And How You Can Drive Traffic To Your Website Using Instagram

Instagram is one of the most used social media after Facebook. And for your information, Instagram is owned by Facebook itself. Instagram started off as a mobile app to allow users to add in filter and post the photos online. It has now become a compelling platform for creating visual content for your internet business.

Instagram is highly effective when it comes to improving your brand visibility and building a community. However, by engaging with your audience on Instagram, one of the side effects is increased traffic to your site.

With more than 300 million active users, Instagram has grabbed the attention of a growing number of large and small brands. If you’ve never considered utilizing Instagram in your overall marketing strategy, here are four unexpected benefits that you should consider.

Benefits of Using Instagram For Your Internet Business

1) Connect And Engage

When it comes to engaging with your prospects, leads and customers, most people think of sites like Facebook and Twitter as the go-to social media platforms to connect with fans. However, you may be surprised to learn that Instagram has one of the most active and engaged user bases of all the social media platforms. There is Insta Stories and even the new IGTV to help you engage your followers. With high engagement, Instagram is the perfect site for your business to connect with them, listen to feedback, and build stable relationships through the photos that you posted.

2) Discover What People Like

Your audience members could already be talking about your business on Instagram. This is especially true if you have a brick and mortar location where customers can visit. How about for internet business? You can see the trend of your niche and learn from photos that people love to share and tag. This way, you are able to discover what they truly like.

3) Reach New Audiences

One of the easiest ways people can discover new content on Instagram is through hashtags. When someone includes a hashtag in their post on Instagram, a link is created. Through this link, you can view all of the photos that have been shared using that particular hashtag. You can also use hashtags to find potential customers. With Instagram’s’ Discover tab, you can see photos and connect with other users that are relevant to your business.

4) Generate Sales

It has never been easier and more affordable to create professional-looking photos to highlight your services and promote your products. As a result, Instagram is doing more than generating engagement; it also helps to drive sales. One report from Shopify found that the average price tag for a sale driven by Instagram is $65, compared to Facebook’s $55 and $46 for Twitter. It is essential, however, that you don’t just fill your feed with product photos with the same caption asking people to buy now. Instead, find creative ways to display your products and let your images speak from themselves.

How You Can Drive Traffic Your Website Using Instagram

Instagram has become a powerful business marketing tool that has been proven to help internet businesses find success. Read on to find out how you can drive traffic to your website in just 3 simple ways.

A) Include Your URL

When people come across your posts on Instagram, they will head to your Instagram bio to find out more about you. This means that your bio is the prime place for you to place your website or blog URL. While your 150 character bio doesn’t leave much room for you to be creative, including your URL should be a priority. Along with adding your URL to your bio, you need to briefly tell people who you are, what you do, and how you can help them.

B) Add a Shortened Version of Your URL in Comments

Unfortunately, links posted in the comment section of Instagram are not live, they become hyperlinked when you share the same photo on Twitter and Facebook. Making sure you leave your URL in comments that you create can help drive additional engagement and traffic. It is important to remember, however, to keep your comments relevant, engaging, and on point, to avoid being flagged as spam. If not, remember ask the viewers to check out the link in your bio!

C) Watermark Your Images

You never know if your images are going to go viral. Don’t take any chances. Make sure that you are watermarking all of your pictures with your website URL. If you don’t know how to place a watermark on your images, you can use iWatermark to stamp your URL on your photos quickly.  There are plenty of free app to create watermark for your images.

It is important to remember that you are using Instagram to build brand visibility and give a more personal and authentic feel to your internet business. Utilizing these tips will allow users who want to connect with you via your website the ability to do so.

How To Create Professional Images Including Banners, Facebook Cover Photo And Many More Using A Free Online Tool!

A picture tells a thousand words. I think you cannot disagree with me that an ad with image is likely to be more effectively compared to chunk of plain text. The image can show a lot of things and more importantly, capture your attention.

Just scroll through your Facebook timeline. What usually catch your attention?

99%, if not 100% of the time, it is the image that catches your attention and makes you stop scrolling.

Even when you are surfing YouTube, video producers create specific video thumbnail just to catch your attention. You don’t really read through the titles of the videos at first glance.

So we cannot deny how important a good image can help you even in your internet business. Whether it is in your sales letter, blog post or on the various social media platforms.

What if I tell you that you can actually create your own professional images such Instagram images or Facebook Cover photo with just a few clicks for free?

Would you love to find out more?

I hope you do and today, I’m going to share with you how you can use Canva – a FREE online graphic design tool to help you to design and create your very own images for virtually any purposes.

First, go to https://www.Canva.com to sign up for a free account.

Just choose personal use which is the last option.

Follow the instructions and then once you have successfully registered for an account, login to the tool. After that, you can see that there is a preset of templates.

You can search for the templates on the search bar or scroll through the Create A Design segment.

Let’s take a look at what Canva can help you to design…

  • Facebook Cover
  • FlyerBlog Banner
  • Instagram photo
  • Pinterest Graphic
  • Infographics
  • Logo
  • YouTube Channel Art
  • Skyscraper Banner Ad
  • And many, many more!

Yes, that’s right. You can virtually create any kind of images. You can also make use of the custom dimensions to create a custom size image.

Different types of images have different dimension requirements. This is when Canva is such an useful tool as they provide the dimension or at least the correct dimension ratio for you.

In addition, the best part is that there are already many template layouts available and you do not need to start designing from scratch.

Using the template, you can edit and design your own image.

For this post, I am choosing the Facebook Cover as an illustration.

As a start, I suggest that you choose a background image first before you start to edit the image. There is plenty of background images for you to choose to design your image.

Click on BKGROUND on the left and choose one background image to start.

Next, you can make use of the ELEMENTS field to add new or edit elements.

You also can edit the elements. The editing option will be on appear on the top left within the design panel. You can change the colour or flip the elements.

At any point of time, you can also choose to undo your last action. Press on your keyword CTL + Z or click on the UNDO icon on the top left.

Just make use of the free stuff. There is no need to get the premium icons or special graphics.

You can even also upload your own images!

If you make to change the position of the images, simply click on the POSITION and change the position of the image or to align it to the page.

Of course, you can also add text to your image. Click on TEXT on the left side and choose if you want to add a heading, subheading or body text.

You can edit the text font, colour and font size. The editing panel is at the top of your image.

After you are done with the editing and satisfied with what you have done, you can click on the DOWNLOAD or PUBLISH button located on the top right to save the image.

Depending on the type of graphics that you are creating, you can even publish them to the exact platform directly!

After you have saved the image, you can use it for your intended purpose.

Now, if you wish to edit the image again after exiting Canva, you can login again and go to YOUR DESIGNS.

Click on the graphic that you’ve designed earlier that you wish to edit and proceed.

I hope that you’ve benefited from this quick tutorial on how to use Canva to design and create professional images for your internet business.

Now, go and “play” with Canva now!

Talk to you soon!

Getting The Most Out Of Your Solo Ads

Solo Ads is one of the easiest paid traffic methods to implement, especially if you are new to the internet business.

You do not need to learn about any new advertising platform or learn how to create a compelling ad copy or decide what are the keywords to target.

The only thing that you are required to do is to research for the solo ads vendor.

All you have to do next is to contact the seller and make a payment. Of course, you MUST provide him with your website URL that you wish to promote.

Solo ads is most effective for promoting squeeze pages. Please do not buy solo ads to promote your content blog!

But take note, as this is an online world, the truth is that, there are scammers out there. So be careful 😛

Today, let me guide you through some basic steps to get the most of your solo ads investment.

As I am in the make money online industry, the steps below are with reference to this industry. If you are in other niche, the same rules and steps apply too.

Below is the basic guide for you to follow before you buy a solo ads.

1. Basic Rules

– Expensive solo ads doesn’t mean it is quality

– It is not necessary to buy 100% tier 1 traffic, at least 80% tier 1 traffic is good enough

– Buy at most 100 clicks at one time when you are first starting out

– Do not be enticed by the seller’s massive discount when he offered you more clicks

– You must always test the seller first before buying more clicks from the same seller again

– If the clicks are too cheap, then they are too good to be truth

Always remember these basic rules so that you can maxmise the use of your budget.

2. Do Your Research

– Make sure the vendor is in the same niche as you are in

– Check the latest testimonials before you buy solo ads from the vendor

– Make sure they have some testimonials with sales

– Check out for any negative feedback

For internet marketing niche, you can search for “Solo ads Testimonials” on Facebook and you will come across many groups.

Request to join a few of them.

Next, check out their posts after your request to join the groups has been approved.

Select one solo ads seller that you are interested in.

Use the search function and look for the rest of the posts with the name of vendor to see if the vendor has any other feedback.

When you are checking out the testimonials, do take note if there is any sales. You should also try to cross check the buyer of the solo ads on the same group to see if he buys from any other sellers.

If the same pair of seller and buyer keep appearing but without having any other different seller or buyer…

WARNING: They might be fake testimonials.

So you’ll need to do your due diligence to research on the vendor. It should not take you more than 30 minutes to do this.

Repeat the process everything you are looking for a new solo ads vendor.

3. Shortlist A Few Solo Ads Vendor And Contact Them

If you are not sure if they are in your niche, please ask them.

When you are interested to make a purchase, check out the price first.

Tell them that you are new to solo ads and ask them if it is possible to give you a discount.

If you are agreeable to the price, then the vendor will provide you with steps to make the payment. Most of them use PayPal to collect payment.

Also ask them when they will deliver the clicks. Usually, they will inform you when you can expect to receive the clicks.

After that, please provide them with your website URL so that the vendor can send to his list to drive traffic to your website.

4. Receive Your Clicks

After you have received the clicks, most vendors will provide you with the traffic report.

Now, you’ll need to check certain statistics about this report.

Check the unique number of clicks received and the quality of the traffic. How many percent is tier 1 traffic?

Make sure that the numbers tally with what you have purchased.

Scan through the report to check the IP of the traffic sources. If there is an IP address that consistently keep popping up.

Contact the vendor and ask why.

Next, you should also check the number of subscribers that just joined you and if there is any sales.

If you are interested to get your own tracking software, check this out: http://ClickASAP.com

We use this service for tracking clicks and many solo ads vendors use this too.

5. Read The Statistics

Check the optin rate which is the number of new subscribers divided by total number of unique clicks/visitors.

If the percentage is ridiculously low such as less than 10%, you might want to ask the vendor.

A typical internet marketing squeeze page performs at, at least 30% optin rate.

Next, you should check out the number of sales. If there are sales and you earn commission, then you might have a profitable solo ads campaign which earns you free subscribers and commission.

Here you have it. A simple guide for you to follow to get the most out of your solo ads investment.

I hope this helps you.

How To Do Article Marketing Effectively

There are many ways to generate traffic to your website. I had always taught my students to use at least one paid and one free traffic method.  If I only have time to do one free traffic method, that it is going to be article marketing. This means that I will write articles and use them to promote my websites.

Article marketing is one of the easiest free traffic method. Remember that content is the king on the internet and people are always demanding for content.

However, please provide quality content so that your readers will benefit from it and go to your website again and again.

So how does article marketing works? Let’s go over a broad overview of the basics.

Article marketing refers to the writing of article and then distributing it on the internet with a link back to your website.

It actually involves a bit of branding, SEO and content syndication.

The content itself is very important and if you are able to write well and do it correctly, it can help to consistently bring traffic to your website for a long time.

One of my coaches had written more than a thousand articles many years ago and today, these articles are still bringing traffic to his website!

In addition, if your website is a content website such as a blog, it will be getting more backlinks and it helps in the ranking in search engines.

When people keep seeing your content on different sites, you are also starting to build your brand and reputation.

So why do you want to put articles on other people’s sites in the first place?

When you first started out, your website is probably very new and do not have much content and reputation. They are also not going to be ranked in the first few pages of the search engines.

Putting your articles on other people’s sites and then linking back to your own website can leverage on the site’s traffic.

In addition, you are also building backlinks in the process which slowly help to increase the ranking of your website.

Ultimately, you want visitors to visit your website.

So when someone reads the article on other people’s site and find that your content or idea is interesting, he may be enticed to visit your website. So after reading the article, he will click on the link that you had provided earlier and visit your website!

In order to do this, start of with finding your keywords and include them in your title.

The keyword should also be carefully chosen in order to maximize search engine traffic.

Next, start writing the article. Do your research and write at least 400 words. But please do not write too long as most readers on the internet do not like lengthy content. The attention span is reducing every second he spends reading the article.

When your article is done, start approaching other sites’s owners. Propose to them that you like to contribute to their website content. Do take note that you should preferably find sites that are in the same niche as your website. So that the traffic that goes to your website are already interested in your niche.

Once they accept your request, you can send them the article and remember to include a link back to your website.

Do this consistently and you will be able to reap the benefit of article marketing.

4 Simple Ways To Improve Local SEO

In my last blog post, I talk about what you should know about your competitors and the importance of keywords and how I managed to start ranking my website for a local service that I am providing.

If you read the post, it says how I made certain changes to rank my website for Singapore Virtual Office Address.

Today, let’s discuss how ranking for area specific terms can be a big boost to your business. Many people don’t think local SEO makes a big difference, but this isn’t the case.

The good thing about it is that it’s usually quicker to rank for local terms. This is because you have less competition. While there might be tons of sites going for the keyword “weight loss,” there are significantly less going for the term “New York weight loss.”

So how do you get ranked for local terms? Here are four simple ways to improve local SEO.

1) Include Keyword In Your Title, Content And Description

This is the most important factor in getting ranked. You should put the keyword at the beginning of your title, as well as in the content a few times. This lets Google know what the page is about. Therefore, it will make it more likely you will get ranked.

2) Use Anchor Text

When you do get links to your site, make sure the anchor text (the actual link text) includes your main keyword phrase. Google looks closely at the anchor text to let them know what the site being linked to is about.

So if you have one hundred links pointing to your site, and seventy of them say “Houston Legal Service”, they will be able to surmise what your page is about.

However, you don’t want to have every single link to say the same thing. Google likes natural link building. So if 100% of the links say “Houston Legal Service, they will view this as unnatural, and this may affect you in a negative way.

3) Build Quality Links From Authority Sites

Every link is not created equal. Google puts more weight on the links from quality sites a lot more. Therefore, be sure to target legitimate sites for your link building efforts.

Read my blog post on how you can actually build quality link from authority sites here.

4) Make Use Of Geo-Tags

This is not a new strategy, and it’s been around for a long time. However, many internet marketers aren’t familiar with it.

Basically, geo-tagging is where you put metadata in your HTML code. This lets the search engine spiders know where your site is located. You can do the same for pictures you put on your site. This will help you rank for localized searches.

The metadata includes your latitude and longitude coordinates, and sometimes other variables like altitude. If somebody is doing a search with geotagging enabled, your site might show up.

While geo-tagging does work, you can definitely rank without doing it. However, there’s no reason not to use it, as it definitely couldn’t hurt.

The bottom line is, getting ranked for local SEO terms is a great way to get more business. Implement these four ways and you should see results from your SEO efforts shortly.

Quick Tips For Writing An Effective Guest Blog Post

There are many ways to drive traffic to a website. One of most effective ways is to write a guest blog post for an authority website. This method is called guest blogging. It is free and highly effective.

Guest blogging leverages on the authority website’s brand and traffic and directs the traffic landing on the authority website to your website. It is very useful when you first start out building your own website’s brand as growing your website will take some time.

If you are able to do one guest blog post a week, you will be able to see a substantial amount of traffic to your website after some time.

But first, how do you get the permission to write on other people’s blog?

Here are some quick tips for landing guest blog gigs and making sure that the guest post that you have written will drive traffic to your own website.

First, you need to know how to approach other bloggers.

One of the most important thing to take note is that you are asking them for an equal value deal. That is you are confident that your post will be able to benefit their readers and also make them come back for more.

If you approach them as if you are asking a favour from them, then it will stack the odds against you.

When you approach these bloggers, inform them what you like to write and provide a few potential topics. All they need to do is to copy and paste to their websites after you provide them with your content.

Outline what are the benefits for them and why you want to give them free content. Emphasize that it will be a win-win situation for everyone. Make it seem as risk free as possible.

Next, invite them to “request” for your content instead of you pushing the content to them. See the difference when you adopt this approach compared to “begging” them for a favour?

This make sure that they respect you and you are able to build a long term relationship with them.

You probably will not get as many requests as you wish to but you should focus on those that get back to you and hope that you write for them.

Moving on, the next part is about writing the blog post. In order to write an effective blog post, you also need to understand the website’s audience that you are writing for.

Each website has their own unique segment of audience. Do your research before you start to write.

This way, it helps you to connect with the readers. Your final post should allow the readers to know who you are and understand why you are qualified to write the post.

After that, they are more open-minded and willing to accept your content.

Give them your best and let the guest post to do the “talking” for you. The goal of the article is not about selling someone on a click-through, but to write an article that is so good that they are willing to seek out the link in your bio box.

Make people want to know more by giving them a taste of what you have to offer.

So here are the quick tips for you write an effective guest blog post.

Go on and start finding some bloggers now!

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