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How To Create An Engaging Facebook Page And Use It For Your Internet Business

create facebook page for internet business

Facebook is the number one social media platform in the world and it has become a must for every business. Whether your business is offline or online, you are unable to get away from having a Facebook presence for your business.

Therefore, it carries an even heavier emphasis on the internet businesses.

Creating a Facebook page is pretty straight-forward. It is easy to create and you only need to upload a couple of pictures and post a few contents to create the page. But if you’re not building a Facebook page with a comprehensive strategy, the chances of getting leads are relatively thin.

Creating a personal profile page for your business instead of a Facebook Business Page will put your company at a considerable disadvantage.

When you create a Business Page on Facebook, you gain access to numerous content creation tools, paid promotional opportunities and analytics and insights. Plus, when you create a personal account, instead of a business page, it requires people to send you a friend request to engage with you.

facebook

Below are 5 tips to help you create an engaging business page on Facebook that will get you the results you desire.

1. Use Page Roles to Avoid Publishing Mishaps

You’ve probably heard plenty of horror stories of people posting personal content to their employer’s social media channels. You can avoid these kinds of publishing mishaps by assigning Facebook Business Page roles only to those employees that need it to do their work. It is also essential to provide adequate training to those who are new to social media management.

2. Add a Recognizable Profile Picture

You want to choose a profile picture that is easy for your audience to recognize. This can be anything from a company logo to a headshot. Being recognizable is essential for getting found and liked, especially when it comes to Facebook searches. It’s what shows up in search results and is what is pictured at the top of your Facebook page, so chose carefully.

3. Choose an Engaging Cover Photo

Your cover photo takes up the most real estate on your Facebook page, so you want to make sure that you are choosing one that’s engaging and high-quality. Like your profile, the dimensions of the cover photo change frequently, so you want to make sure you keep an eye on the official guidelines.

Learn how you can create an engaging cover photo for free by clicking here.

4. Add a Call-to-Action Button

Adding a call-to-action button to your business page is a great way to drive more traffic to your company website. The options for companies to add call-to-action buttons to their pages have expanded since their introduction in 2014. The best part about this feature is that you can get data on how many people are clicking on your call-to-action through the site’s view insights feature.

5. Fill Up Your About Section

Under your About section, there are more details that you can include on your page. Fill these details and remember to add your website URL in there too! Also, create username when you are able to.

Creating a more engaging Facebook page will set your business on the path to gaining more targeted leads. Follow these tips to help your business make the most out of its Facebook business page.

Next, let’s look at how we can use the fan page for your internet business.

facebook marketing

Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the new go-to marketing platform for business means that companies have to compete with hundreds and thousands of other companies to gain the attention of their target audience.

Here are 3 unique ways to use the Facebook page for your internet business.

A) Connect Your Personal Profile with Your Business Page

Share the content from your business page with your personal contacts, you can broaden your reach and introduce your business to a new network of potential customers. If you have employees, you can also get them to promote your company page by sharing, liking, and commenting on the content you share on your Business Page.

B) Comment on Popular Facebook Business Pages

While you might be hesitant to scope out and comment on the content shared by other businesses, it can be extremely beneficial for your business. Visiting the pages of the biggest companies in your niche will allow you to learn about their marketing strategies, interact with other users that have the same interests as you, and get more chances to promote your own Facebook Business Page.

Now, you can even join Facebook Groups using your Business Page and interact in the group using your page profile. So, just remember to use your Business Page to comment on popular Facebook pages and groups.

C) Create and Post Videos

Sometimes, words aren’t enough to get people to sit up and take notice. This is why you should create videos once a month. You can feature Q&As, where the questions coming from your fans and followers, business updates, and promotions. Make sure you upload your videos to YouTube before you share them on Facebook so that you can double your views and significantly expand your business reach.

Facebook is one of the most effective weapons your business can have regarding marketing. However, you must be observant, up-to-date, and always willing to learn if you want to succeed. Start growing your business with these three unique marketing strategies that are proven to work.

Go ahead to create your first Facebook Page for your internet business now!

Benefits Of Using Instagram For Your Internet Business And How You Can Drive Traffic To Your Website Using Instagram

Instagram is one of the most used social media after Facebook. And for your information, Instagram is owned by Facebook itself. Instagram started off as a mobile app to allow users to add in filter and post the photos online. It has now become a compelling platform for creating visual content for your internet business.

Instagram is highly effective when it comes to improving your brand visibility and building a community. However, by engaging with your audience on Instagram, one of the side effects is increased traffic to your site.

With more than 300 million active users, Instagram has grabbed the attention of a growing number of large and small brands. If you’ve never considered utilizing Instagram in your overall marketing strategy, here are four unexpected benefits that you should consider.

Benefits of Using Instagram For Your Internet Business

1) Connect And Engage

When it comes to engaging with your prospects, leads and customers, most people think of sites like Facebook and Twitter as the go-to social media platforms to connect with fans. However, you may be surprised to learn that Instagram has one of the most active and engaged user bases of all the social media platforms. There is Insta Stories and even the new IGTV to help you engage your followers. With high engagement, Instagram is the perfect site for your business to connect with them, listen to feedback, and build stable relationships through the photos that you posted.

2) Discover What People Like

Your audience members could already be talking about your business on Instagram. This is especially true if you have a brick and mortar location where customers can visit. How about for internet business? You can see the trend of your niche and learn from photos that people love to share and tag. This way, you are able to discover what they truly like.

3) Reach New Audiences

One of the easiest ways people can discover new content on Instagram is through hashtags. When someone includes a hashtag in their post on Instagram, a link is created. Through this link, you can view all of the photos that have been shared using that particular hashtag. You can also use hashtags to find potential customers. With Instagram’s’ Discover tab, you can see photos and connect with other users that are relevant to your business.

4) Generate Sales

It has never been easier and more affordable to create professional-looking photos to highlight your services and promote your products. As a result, Instagram is doing more than generating engagement; it also helps to drive sales. One report from Shopify found that the average price tag for a sale driven by Instagram is $65, compared to Facebook’s $55 and $46 for Twitter. It is essential, however, that you don’t just fill your feed with product photos with the same caption asking people to buy now. Instead, find creative ways to display your products and let your images speak from themselves.

How You Can Drive Traffic Your Website Using Instagram

Instagram has become a powerful business marketing tool that has been proven to help internet businesses find success. Read on to find out how you can drive traffic to your website in just 3 simple ways.

A) Include Your URL

When people come across your posts on Instagram, they will head to your Instagram bio to find out more about you. This means that your bio is the prime place for you to place your website or blog URL. While your 150 character bio doesn’t leave much room for you to be creative, including your URL should be a priority. Along with adding your URL to your bio, you need to briefly tell people who you are, what you do, and how you can help them.

B) Add a Shortened Version of Your URL in Comments

Unfortunately, links posted in the comment section of Instagram are not live, they become hyperlinked when you share the same photo on Twitter and Facebook. Making sure you leave your URL in comments that you create can help drive additional engagement and traffic. It is important to remember, however, to keep your comments relevant, engaging, and on point, to avoid being flagged as spam. If not, remember ask the viewers to check out the link in your bio!

C) Watermark Your Images

You never know if your images are going to go viral. Don’t take any chances. Make sure that you are watermarking all of your pictures with your website URL. If you don’t know how to place a watermark on your images, you can use iWatermark to stamp your URL on your photos quickly.  There are plenty of free app to create watermark for your images.

It is important to remember that you are using Instagram to build brand visibility and give a more personal and authentic feel to your internet business. Utilizing these tips will allow users who want to connect with you via your website the ability to do so.

How To Create Professional Images Including Banners, Facebook Cover Photo And Many More Using A Free Online Tool!

A picture tells a thousand words. I think you cannot disagree with me that an ad with image is likely to be more effectively compared to chunk of plain text. The image can show a lot of things and more importantly, capture your attention.

Just scroll through your Facebook timeline. What usually catch your attention?

99%, if not 100% of the time, it is the image that catches your attention and makes you stop scrolling.

Even when you are surfing YouTube, video producers create specific video thumbnail just to catch your attention. You don’t really read through the titles of the videos at first glance.

So we cannot deny how important a good image can help you even in your internet business. Whether it is in your sales letter, blog post or on the various social media platforms.

What if I tell you that you can actually create your own professional images such Instagram images or Facebook Cover photo with just a few clicks for free?

Would you love to find out more?

I hope you do and today, I’m going to share with you how you can use Canva – a FREE online graphic design tool to help you to design and create your very own images for virtually any purposes.

First, go to https://www.Canva.com to sign up for a free account.

Just choose personal use which is the last option.

Follow the instructions and then once you have successfully registered for an account, login to the tool. After that, you can see that there is a preset of templates.

You can search for the templates on the search bar or scroll through the Create A Design segment.

Let’s take a look at what Canva can help you to design…

  • Facebook Cover
  • FlyerBlog Banner
  • Instagram photo
  • Pinterest Graphic
  • Infographics
  • Logo
  • YouTube Channel Art
  • Skyscraper Banner Ad
  • And many, many more!

Yes, that’s right. You can virtually create any kind of images. You can also make use of the custom dimensions to create a custom size image.

Different types of images have different dimension requirements. This is when Canva is such an useful tool as they provide the dimension or at least the correct dimension ratio for you.

In addition, the best part is that there are already many template layouts available and you do not need to start designing from scratch.

Using the template, you can edit and design your own image.

For this post, I am choosing the Facebook Cover as an illustration.

As a start, I suggest that you choose a background image first before you start to edit the image. There is plenty of background images for you to choose to design your image.

Click on BKGROUND on the left and choose one background image to start.

Next, you can make use of the ELEMENTS field to add new or edit elements.

You also can edit the elements. The editing option will be on appear on the top left within the design panel. You can change the colour or flip the elements.

At any point of time, you can also choose to undo your last action. Press on your keyword CTL + Z or click on the UNDO icon on the top left.

Just make use of the free stuff. There is no need to get the premium icons or special graphics.

You can even also upload your own images!

If you make to change the position of the images, simply click on the POSITION and change the position of the image or to align it to the page.

Of course, you can also add text to your image. Click on TEXT on the left side and choose if you want to add a heading, subheading or body text.

You can edit the text font, colour and font size. The editing panel is at the top of your image.

After you are done with the editing and satisfied with what you have done, you can click on the DOWNLOAD or PUBLISH button located on the top right to save the image.

Depending on the type of graphics that you are creating, you can even publish them to the exact platform directly!

After you have saved the image, you can use it for your intended purpose.

Now, if you wish to edit the image again after exiting Canva, you can login again and go to YOUR DESIGNS.

Click on the graphic that you’ve designed earlier that you wish to edit and proceed.

I hope that you’ve benefited from this quick tutorial on how to use Canva to design and create professional images for your internet business.

Now, go and “play” with Canva now!

Talk to you soon!

Getting The Most Out Of Your Solo Ads

Solo Ads is one of the easiest paid traffic methods to implement, especially if you are new to the internet business.

You do not need to learn about any new advertising platform or learn how to create a compelling ad copy or decide what are the keywords to target.

The only thing that you are required to do is to research for the solo ads vendor.

All you have to do next is to contact the seller and make a payment. Of course, you MUST provide him with your website URL that you wish to promote.

Solo ads is most effective for promoting squeeze pages. Please do not buy solo ads to promote your content blog!

But take note, as this is an online world, the truth is that, there are scammers out there. So be careful 😛

Today, let me guide you through some basic steps to get the most of your solo ads investment.

As I am in the make money online industry, the steps below are with reference to this industry. If you are in other niche, the same rules and steps apply too.

Below is the basic guide for you to follow before you buy a solo ads.

1. Basic Rules

– Expensive solo ads doesn’t mean it is quality

– It is not necessary to buy 100% tier 1 traffic, at least 80% tier 1 traffic is good enough

– Buy at most 100 clicks at one time when you are first starting out

– Do not be enticed by the seller’s massive discount when he offered you more clicks

– You must always test the seller first before buying more clicks from the same seller again

– If the clicks are too cheap, then they are too good to be truth

Always remember these basic rules so that you can maxmise the use of your budget.

2. Do Your Research

– Make sure the vendor is in the same niche as you are in

– Check the latest testimonials before you buy solo ads from the vendor

– Make sure they have some testimonials with sales

– Check out for any negative feedback

For internet marketing niche, you can search for “Solo ads Testimonials” on Facebook and you will come across many groups.

Request to join a few of them.

Next, check out their posts after your request to join the groups has been approved.

Select one solo ads seller that you are interested in.

Use the search function and look for the rest of the posts with the name of vendor to see if the vendor has any other feedback.

When you are checking out the testimonials, do take note if there is any sales. You should also try to cross check the buyer of the solo ads on the same group to see if he buys from any other sellers.

If the same pair of seller and buyer keep appearing but without having any other different seller or buyer…

WARNING: They might be fake testimonials.

So you’ll need to do your due diligence to research on the vendor. It should not take you more than 30 minutes to do this.

Repeat the process everything you are looking for a new solo ads vendor.

3. Shortlist A Few Solo Ads Vendor And Contact Them

If you are not sure if they are in your niche, please ask them.

When you are interested to make a purchase, check out the price first.

Tell them that you are new to solo ads and ask them if it is possible to give you a discount.

If you are agreeable to the price, then the vendor will provide you with steps to make the payment. Most of them use PayPal to collect payment.

Also ask them when they will deliver the clicks. Usually, they will inform you when you can expect to receive the clicks.

After that, please provide them with your website URL so that the vendor can send to his list to drive traffic to your website.

4. Receive Your Clicks

After you have received the clicks, most vendors will provide you with the traffic report.

Now, you’ll need to check certain statistics about this report.

Check the unique number of clicks received and the quality of the traffic. How many percent is tier 1 traffic?

Make sure that the numbers tally with what you have purchased.

Scan through the report to check the IP of the traffic sources. If there is an IP address that consistently keep popping up.

Contact the vendor and ask why.

Next, you should also check the number of subscribers that just joined you and if there is any sales.

If you are interested to get your own tracking software, check this out: http://ClickASAP.com

We use this service for tracking clicks and many solo ads vendors use this too.

5. Read The Statistics

Check the optin rate which is the number of new subscribers divided by total number of unique clicks/visitors.

If the percentage is ridiculously low such as less than 10%, you might want to ask the vendor.

A typical internet marketing squeeze page performs at, at least 30% optin rate.

Next, you should check out the number of sales. If there are sales and you earn commission, then you might have a profitable solo ads campaign which earns you free subscribers and commission.

Here you have it. A simple guide for you to follow to get the most out of your solo ads investment.

I hope this helps you.

How To Do Article Marketing Effectively

There are many ways to generate traffic to your website. I had always taught my students to use at least one paid and one free traffic method.  If I only have time to do one free traffic method, that it is going to be article marketing. This means that I will write articles and use them to promote my websites.

Article marketing is one of the easiest free traffic method. Remember that content is the king on the internet and people are always demanding for content.

However, please provide quality content so that your readers will benefit from it and go to your website again and again.

So how does article marketing works? Let’s go over a broad overview of the basics.

Article marketing refers to the writing of article and then distributing it on the internet with a link back to your website.

It actually involves a bit of branding, SEO and content syndication.

The content itself is very important and if you are able to write well and do it correctly, it can help to consistently bring traffic to your website for a long time.

One of my coaches had written more than a thousand articles many years ago and today, these articles are still bringing traffic to his website!

In addition, if your website is a content website such as a blog, it will be getting more backlinks and it helps in the ranking in search engines.

When people keep seeing your content on different sites, you are also starting to build your brand and reputation.

So why do you want to put articles on other people’s sites in the first place?

When you first started out, your website is probably very new and do not have much content and reputation. They are also not going to be ranked in the first few pages of the search engines.

Putting your articles on other people’s sites and then linking back to your own website can leverage on the site’s traffic.

In addition, you are also building backlinks in the process which slowly help to increase the ranking of your website.

Ultimately, you want visitors to visit your website.

So when someone reads the article on other people’s site and find that your content or idea is interesting, he may be enticed to visit your website. So after reading the article, he will click on the link that you had provided earlier and visit your website!

In order to do this, start of with finding your keywords and include them in your title.

The keyword should also be carefully chosen in order to maximize search engine traffic.

Next, start writing the article. Do your research and write at least 400 words. But please do not write too long as most readers on the internet do not like lengthy content. The attention span is reducing every second he spends reading the article.

When your article is done, start approaching other sites’s owners. Propose to them that you like to contribute to their website content. Do take note that you should preferably find sites that are in the same niche as your website. So that the traffic that goes to your website are already interested in your niche.

Once they accept your request, you can send them the article and remember to include a link back to your website.

Do this consistently and you will be able to reap the benefit of article marketing.

4 Simple Ways To Improve Local SEO

In my last blog post, I talk about what you should know about your competitors and the importance of keywords and how I managed to start ranking my website for a local service that I am providing.

If you read the post, it says how I made certain changes to rank my website for Singapore Virtual Office Address.

Today, let’s discuss how ranking for area specific terms can be a big boost to your business. Many people don’t think local SEO makes a big difference, but this isn’t the case.

The good thing about it is that it’s usually quicker to rank for local terms. This is because you have less competition. While there might be tons of sites going for the keyword “weight loss,” there are significantly less going for the term “New York weight loss.”

So how do you get ranked for local terms? Here are four simple ways to improve local SEO.

1) Include Keyword In Your Title, Content And Description

This is the most important factor in getting ranked. You should put the keyword at the beginning of your title, as well as in the content a few times. This lets Google know what the page is about. Therefore, it will make it more likely you will get ranked.

2) Use Anchor Text

When you do get links to your site, make sure the anchor text (the actual link text) includes your main keyword phrase. Google looks closely at the anchor text to let them know what the site being linked to is about.

So if you have one hundred links pointing to your site, and seventy of them say “Houston Legal Service”, they will be able to surmise what your page is about.

However, you don’t want to have every single link to say the same thing. Google likes natural link building. So if 100% of the links say “Houston Legal Service, they will view this as unnatural, and this may affect you in a negative way.

3) Build Quality Links From Authority Sites

Every link is not created equal. Google puts more weight on the links from quality sites a lot more. Therefore, be sure to target legitimate sites for your link building efforts.

Read my blog post on how you can actually build quality link from authority sites here.

4) Make Use Of Geo-Tags

This is not a new strategy, and it’s been around for a long time. However, many internet marketers aren’t familiar with it.

Basically, geo-tagging is where you put metadata in your HTML code. This lets the search engine spiders know where your site is located. You can do the same for pictures you put on your site. This will help you rank for localized searches.

The metadata includes your latitude and longitude coordinates, and sometimes other variables like altitude. If somebody is doing a search with geotagging enabled, your site might show up.

While geo-tagging does work, you can definitely rank without doing it. However, there’s no reason not to use it, as it definitely couldn’t hurt.

The bottom line is, getting ranked for local SEO terms is a great way to get more business. Implement these four ways and you should see results from your SEO efforts shortly.

Quick Tips For Writing An Effective Guest Blog Post

There are many ways to drive traffic to a website. One of most effective ways is to write a guest blog post for an authority website. This method is called guest blogging. It is free and highly effective.

Guest blogging leverages on the authority website’s brand and traffic and directs the traffic landing on the authority website to your website. It is very useful when you first start out building your own website’s brand as growing your website will take some time.

If you are able to do one guest blog post a week, you will be able to see a substantial amount of traffic to your website after some time.

But first, how do you get the permission to write on other people’s blog?

Here are some quick tips for landing guest blog gigs and making sure that the guest post that you have written will drive traffic to your own website.

First, you need to know how to approach other bloggers.

One of the most important thing to take note is that you are asking them for an equal value deal. That is you are confident that your post will be able to benefit their readers and also make them come back for more.

If you approach them as if you are asking a favour from them, then it will stack the odds against you.

When you approach these bloggers, inform them what you like to write and provide a few potential topics. All they need to do is to copy and paste to their websites after you provide them with your content.

Outline what are the benefits for them and why you want to give them free content. Emphasize that it will be a win-win situation for everyone. Make it seem as risk free as possible.

Next, invite them to “request” for your content instead of you pushing the content to them. See the difference when you adopt this approach compared to “begging” them for a favour?

This make sure that they respect you and you are able to build a long term relationship with them.

You probably will not get as many requests as you wish to but you should focus on those that get back to you and hope that you write for them.

Moving on, the next part is about writing the blog post. In order to write an effective blog post, you also need to understand the website’s audience that you are writing for.

Each website has their own unique segment of audience. Do your research before you start to write.

This way, it helps you to connect with the readers. Your final post should allow the readers to know who you are and understand why you are qualified to write the post.

After that, they are more open-minded and willing to accept your content.

Give them your best and let the guest post to do the “talking” for you. The goal of the article is not about selling someone on a click-through, but to write an article that is so good that they are willing to seek out the link in your bio box.

Make people want to know more by giving them a taste of what you have to offer.

So here are the quick tips for you write an effective guest blog post.

Go on and start finding some bloggers now!

5 Ways To Maximise Your Traffic With A $100 Budget

Traffic is the bloodline of any online business.

Without any traffic, the best looking website is useless.

Mastering traffic generation can be both easy and difficult. There is always traffic available on the internet and the key is how to get targeted traffic to your websites.

In order to achieve faster results, I usually encourage my students and clients to invest into paid traffic. However, that does not mean that you need to spend an arm and leg to generate quality targeted traffic.

Here are 5 ways to maximise your traffic on a limited budget.

1) Posting Content

Content is still the king on the internet. With valuable content, you are able to attract traffic.

Publish your content on articles directories, other people’s websites, forums and not forgetting your own blog.

Get your content published all over the internet and remember to link them to the websites that you are promoting.

2) Commenting On Authority And Industry Blogs

If you are unable to post on the authority and industry blogs, then the next best thing is to hijack the traffic by commenting on their blog posts.

Make sure that you register with the site and also include a link to your website. This is a great way to drive traffic when others start clicking on your profile or website link when you make an intelligent comment.

3) Social Media

This is an era of social media. Having a social media presence must not be neglected. More importantly, it is free to start and only cost you time and energy.

The key is to be engaging in the various social media platforms that you are participating in. Whether it is Facebook, Twitter or Instagram, you will need to interact with other users and followers.

Then when it is appropriate, post links on these platforms to promote your websites and websites content and that is how you will drive traffic to your websites.

4) Free Gifts

You can create something such as a report or ebook or online course that you can give away.

You can also provide cash giveaways or physical items.

Most people like free stuff and if you give away something really valuable, it will create viral effect. It is like sponsorship.

At the same time, remember to promote your website.

Obviously, if you are on a limited budget, you can spend part of the budget to get the gift OR create free gifts such as video case study that should not cost you a dime in creating them for the giveaway.

5) Affiliates

Depending on your level of business, affiliates may be the most cost effective traffic generation method.

All you need to do is to set up a simple affiliate program and then build up your army of affiliates.

Having contest and use the $100 as prize money can become the best way to generate traffic and sales to your websites.

Generating traffic doesn’t have to be expensive. Before you implement any new tactic, create goals and a plan to achieve them. Test and track for success. Repeat any and scale up the effort when you become successful.

Making Youtube Ad Magic: Learn how you can setup your first ad up today!

So You Wanna Advertise On Youtube?

If you’re coming back from the other article, that’s great! If not, check it out here.

Let’s keep it short and sweet, seeing as you know why you’re here now. :)

Firstly, let’s start off by going to your Ad manager. From here you can click on the Ad that you are looking for. Seeing as we are making Youtube Ads, you can select the video option.

After this, you will be brought to the next page.

From here, you will now put the groundwork that will go into your Ad. In this page, you will put the settings that would allow you to your Ad work the way it should.

The first filed is the name of the campaign, this should be quite self explanatory, just key in the name of the campaign. You can call it whatever you like.

After this, you will now set the type of video Ad that you would like. The easiest way for you to have your Ad running is to use the standard setting. However, if you would like to promote an app, or some Ecommerce item, you will be able to use the other two options.

Now you will have to choose between In-stream or video discovery Ads or Bumper Ads, if you need a refresher for what these terms are, you can always refer to the previous article here.
From here, you will choose the CPM and the CPV cost of your Ad. If you would like a better explanation of these terms, you can refer to this article here.

You can manually bid for Advertisers to show your Ad, or you can do it automatically.

Manual bidding is better if you would like to keep your costs low, or if you have a good idea of what you are doing as is. If you’re new, you can always start off with automatic bidding on other forms of Ads, but for Youtube you can only bid for Ads manually.

Before you proceed to the next page, take a look at the Advanced Delivery Methods tab. Under this submenu you can set your delivery method, targeted locations and networks.

One thing to note is that you will have to target your local area if you are running a brick and mortar business, or if you are offering services in an area.

There are a few other options, but we can ignore these for now, you can always learn more about them if you like at a later date.

In the next page, you can set the video that you would like to use as the Ad, and the bidding amount. Another feature of Google Adwords for Youtube is the ability for you to set a higher bid from your current bid for popular videos. A higher bid here would encourage people to use your Ad more often for popular videos. And a higher bid overall would make it possible for more people to see your Ad.

Targeting

Another key factor in the success of your Ad is it’s targeting. You will need to know how you can make your Advertising capable of reaching the right audience.

Without the proper targeting, your Ad will not be of much use. Before you target your audience, you will need to know what you can do with the Ad targeting.

Demographics and Interests

The two main settings that you can Adjust are the demographics and the interests that you will be targeting. With the many choices available, you will need to think long and hard about the methods that you can use in order to reach your audience.

You can consider the general demographics first. Who will view your Ad? If you’re selling makeup you will definitely target women from 18 to 40, and if you are selling gym equipment you would target men from 18 to 40 too.

Secondly, you can target the actual interest group that would be interested in your products. You can either choose from a list or search for an interest that you would like to use.

Examples

We came up with a few possible scenarios that you may be able to refer in order to get your Add off the ground. For Example, you can use the Sports and Fitness interest to promote a weight loss product, or an exercise guide to men from 18- 40. Alternatively you can promote a weight loss guide under Beauty and Wellness, to women between the ages of 18 – 40.

The possibilities are endless, its up to you to come up with your own Ad ideas and get to work making your Ad successful.



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