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Everything You Need to Know About Squeeze Page!

Squeeze page is a commonly used jargon in the internet business. It is a website whose main objective is to capture email addresses.

Squeeze page is also known as an optin-page, landing page, email capture page and lead magnet page.

However, in our teaching, we like to refer it as a squeeze page as it squeezes the email address out of the visitors.

In this post, we are going to discuss everything you need to know about the squeeze page and the dynamics of a squeeze page.

Here is an example of a simple squeeze page.

A squeeze page consists of several components.

1) Headline

The headline is the title or main description about what the squeeze page has to offer.

It usually offers a potential benefit such as solution or gift to entice the visitors to enter their details so that they can get the information that they want.

2) Subheadline

Subheadline is usually the additional description or benefits to explain what the visitors potentially may get if he enters his email address.

3) Call To Action

Call to action is the direct instructions telling the visitor what he needs to do in order to get the information that he wants.

For squeeze page, the call to action is usually: “Enter Your Email For …” It instructs the visitors to enter their email address

4) Access/Download Button

This is the button that is connected to your autoresponder and helps to direct your visitors to the thank you page when they have filled up the required details and clicked on the button.

5) Thank You Page

This is the website that you want the visitors to go to AFTER they enter their email addresses.

You can get the visitors to go to an affiliate product page, stay on the same page, or any website after they enter their email addresses. You just need to decide the thank you page URL.

6) Subscribers

After the visitors enter their email addresses, they become your subscribers. Sometime, they are also known as leads.

7) Autoresponder

In order to capture the email address and be able to follow up with them via emails, you need an autorespondder to do this.

An autoresponder is a SAAS and you need to pay for it. It helps you to manage the email contacts and also allows you to send email to your subscribers.

With the autoresponder, it records the time, date and IP  when the visitor provides the email address at the squeeze page.

This proves that visitor has given you permission to email them.

You can get one here: http://ProfessionalResponder.com

8) Optin Form Code

This is the web form code or script that connects your squeeze page to your autoresponder. You get this code from your autoresponder.

9) Follow-Up Emails

This is the series of emails that will be sent automatically to your subscribers after they provided their email address at your squeeze page. You can prepare the follow-up emails in advance in your autoresponder.

You can send out newsletter broadcast or prepare autoresponder email series.

I have written an article earlier on which is better and more effective for what kind of occasions. You can read it here.

10) Optin Rate

Optin rate refers to how well your squeeze page converts. It means the number of new subscribers divided by the number of visitors.

A typical optin rate for an internet marketing squeeze page is about 30%-40% for soloads traffic.

Different niches and different traffic sources will have different optin rate.

This is the basic that you need to know about the squeeze page. If you like to know more about squeeze pages and building an email list, attend this free masterclass here.

Hope it helps.

How To Use Google Keyword Planner Without Setting Up Any Ads

One of the tasks that you are required to do for your internet business is doing research which includes keyword research. While there are many keyword research tools available on the market, one of the best FREE keyword research tools is still the Google Keyword Planner.

Yet, there is ONE BIG obstacle for you if you have never use Google Keyword Planner before. Now, if you want to use the tool, you’ll be forced open a Google Ads Campaign and input your credit card details before you can use the tool.

We cannot blame Google for doing this. After all, the tool is meant for advertisers to search for keywords and their bidding price.

But I have good news for you. You can easily bypass the setting up of the ads campaign and go straight to the Keyword Planner.

I am going to show you the method in this post and this method ONLY works if you have NEVER tried to use to Google Keyword Planner before. If you already have tried accessing the tool but stuck at the setting up of the ads campaign, then sign up for a new google account.

Without further ado, let’s start!

First, go to Google to search for Google Keyword Planner.

Next, click on the Keyword Planner – Google Ads

Now, click on Go To Keyword Planner and it will prompt you to sign in to Google.

Sign in using a Gmail account that you have never try to use to access the Keyword Planner.


Now, this is the most important part. If you do this wrongly, then you’ll be force to create an ad campaign. You MUST click on Experienced with Google Ads at this page.

Next, continue to click on Create an account without a campaign.

Check the details and edit accordingly to your own country and click SUBMIT.

Click on EXPLORE YOUR ACCOUNT and then you’ll come to this page.

Click Tools & Settings to get to the Keyword Planner Tool.

Now, you are finally at the Google Keyword Planner!

That is how you can bypass the setting up of the ads campaign and go to Google Keyword Planner to make use of the tool for your internet business.

Hope it helps 😀

PS: Google changes it’s interface regularly and if you are not seeing the same interface, just make sure that when you first sign in, always click on the option that says you are experienced or you do not need help to bypass the ad campaign set up.


4 Steps For Achieving Success In Your Internet Business

We all dream of success. If you’re like most people, you’ve spent quite a bit of time thinking about how to achieve success in your internet business, how you’ll achieve it, and how good you’ll feel when you’ve achieved it.

The part that can seem elusive is the middle part – getting from dreaming about what you want, to having it and enjoying it. It probably seems like some people get to the pinnacle of success easily. How can you be one of those people?

You can have the entire internet marketing knowledge or maybe just starting out, but it is your thoughts and feelings that will eventually determine your results.

4 Steps For Achieving Internet Success

The secret is following key steps that will help you reach your internet business goals and accomplish what you’ve set out to do. In this article, we will discuss the 4 critical steps in helping you to make your internet business a success!

Step 1: Believe and Trust YOURSELF

Being successful is as much about self-confidence as it is about anything else. People who constantly doubt themselves often can’t reach their goals because their negative thoughts act as saboteurs, preventing them from doing the things they want to do. That’s why the first step of the success mindset is believes in yourself.

Don’t compare with others and never ever think that if others cannot do it, then you can’t too.

Instead focus on believing that you can do it and just that you have yet to find the best way to make it work for you.

Sometimes, friends and family don’t realize they’re being negative. If you want to succeed, you’ve got to find a way to silence both the naysayers in your life and your negative inner critic. Listening to either can sabotage your best efforts and ensure you don’t achieve success.

Internet business is a real business and even though you cannot really “see” the business, this is a real business and you need to treat it seriously.

Instead of saying what you cannot do, believe in yourself and focus on your strengths. Technical difficulties in dealing with the internet and the computer should not be stopping you from reaching your goal.

Now, no one is born into this world to know how to operate a computer and do internet business. We all start from the same level. I am the same as you and definitely not technically-savvy. But, I am not afraid of trying to do it and that will be a huge boost to push you towards your internet success.

Sometimes people fail due to a lack of planning. You’ll have a better chance of achieving your goals if you lay out a concrete plan for achieving them.

Writing a business plan takes time and effort. You’ll need to think about your specific goals and break them down into actionable steps. Decide what resources you’ll need and how you plan to get them, and create immediate, short-term, and long-term goals.

Sometime, I understand that you need some motivation and you can get inspiration from successful people.

When you’re aiming for a lofty goal, it’s easy to get discouraged. It’s also easy to look at other successful people and tell yourself that you can’t do what they did – or that they were never where you are.

The truth is everybody struggles in some way. You can find inspiration by seeking out stories about successful people who overcame negative thinking or other obstacles.

Step 2: Test, Tweak and Improve

You probably have many ways to promote your internet business. Some are good and – let’s face it – some aren’t. How can you tell the difference? By testing them one at a time!

Testing your ideas and products is essential – and it’s not that hard to understand why. The funny thing is that what works for others may not work for you and while what works for you, may not work for others.

The key is to find what works for you, not other.

Spend some time testing and refining your idea first before you invest your hard-earned dollars in launching it. This includes doing market research on your niche and customers. If you can find out about your competitors, that’s even better.

The most important thing with testing ideas is to make sure you’ve got a unique value proposition. That’s the one thing your product or idea has that nobody else has!

You’re more likely to succeed if you identify a product or service that provides a solution to a problem faced by your target audience. People go online to find answers. They ask questions and look for products that will help them.

I have written several posts earlier about doing research. So make sure you check them out as well.

So keep testing and improving. Remember, there is NO PERFECTION…Only Improvement.

This brings us to the next critical step.

Step 3: Learn From Mistakes

Every cloud has a silver lining – and so does every mistake. It’s a bit cliché to say that mistakes are learning opportunities, but the fact that it’s a common saying doesn’t make it untrue.

Just like failure, mistakes show us who we are. We all make them. It’s what you do with them that marks the difference between success and failure.

It’s not easy to get a start-up off the ground. When internet business fails, it can be for any one of several reasons. Here are some of the most common reasons:

  1. Not focusing on customers and solving their problems
  2. Lack of focus
  3. Scaling too quickly

We’ve already talked about focusing on customers. If you do that, you’ll be halfway to success because you won’t be thinking about yourself, you’ll be thinking about your audience.

Lack of focus happens when you try to do too many things at once. Simplifying goals on focusing on one product or idea will help keep your eyes on the prize.

Scaling is something that can send any entrepreneur into a tailspin. Allow your business to grow organically and scale only when you’re ready.

Nobody likes making mistakes. It’s no fun to be wrong. But every successful entrepreneur needs to get comfortable with it – and learn to see mistakes as opportunities.

When you make a mistake, take a deep breath and ask:

What can I learn from this?

Then, once you’ve identified it, use the lesson to create your next opportunity. Once you get in the habit of doing it, it’ll be easy.

Step 4: Focus On Promotion

If you have done Step 1, 2, 3 correctly, then the last step to your internet business success is promotion.

Focus your effort on promotion. This is the number one activity that will bring you revenue.

Research about your niche and audience will not bring you revenue. Testing on new product idea will also not bring you any revenue.

In short, if you do not work on promoting your internet business in the end, then you will not be able to have a successful internet business.

So, make sure you follow these 4 steps closely to increase your chance of success.

A lot of success is about believing in yourself and getting the support (both from yourself and others) to reach your goals. If you can maintain a positive mindset and be methodical about planning, then you’ll have the success you deserve.

How Facebook Groups Can Help To Bring In Sales

Facebook Fan Pages seem to be an in-thing right now as they can become standalone business or business profile for interacting on Facebook. However, do not underestimate the power of Facebook Groups. It is still one of the most powerful and effective tools that an internet business owner can use.

Do you know that there is one billion people using Facebook every single day! Facebook groups are closed-knitted community and they tend to discuss the topic in a more intimate and personal level compared to anywhere on the platforms.

The key for internet business owners is to build a highly engaged Facebook group and build the group around your brand or product.

Like any social media, the power can be abused and let’s learn to use it in a positive and socially-responsible manner.

So how can you build Facebook group to help to increase your sales?

Building a Facebook group is as good as starting your own company. First, create an open public Facebook group. You’ll need to have an IDENTITY for the Facebook group. What is the mission statement, the beliefs and values that the members are likely to share?

Like your targeted audience or ideal customer, your group member also poses traits of your targeted audience and potential customer.

Hence, you need to understand your targeted members in order to build Facebook group that can drive your internet business.

Here is a post for learning how to understand your targeted audience.

For example, using lifestyle pictures, motivation content and sharing relevant internet business tips to attract your group members for a Facebook group about your coaching services.

Using appropriate photos to create emotional hooks and value proposition and continue to post content on regular basis and always try to engage your members.

Tip: Images that you shared are likely to make or break the building of your group. This is why meme has becoming so trendy now. It can easily create a viral effect and attract people to your group.

Now as this is a free public Facebook group, it is time to create a private Facebook group for your paid customers!

By now, your Facebook group members should already know your value of your group and by introducing a private Facebook group as a bonus or part of your product or service, it helps to increase the intrinsic value of your product and service.

Here’s how you can do post it in your public group to announce the secret private closed Facebook group.

In a post, you shall introduce a ‘private members group’ where they discuss ‘the most cutting edge, underground, and untested money-making and self-improvement methods’.

This group contains the best personnel sharing their secrets from all over the world!

Who WOULDN’T want to get involved in that? And the fact that the group is private and closed only makes it that much more interesting and enticing. The fact that they can’t see what’s happening inside the group without first becoming a member will make it much more intriguing for them and will make it much more inviting.

A smart internet business owner would then drop hints about the type of things that they discuss in there. They would bring it up regularly in other posts, and they would refer to the members as VIPs. The social pressure and incentive to sign up would be extremely strong.

From there, you will build a small and HIGHLY engaged audience of people that participate in discussion, help with the future direction of this private Facebook group, and are much more likely to buy from you in future.

The thing to recognize is that this method only works for a brand that has been built well from the ground up by owners that understand what they have and why people are interested in it.

So many businesses fail to find success with their Facebook groups because they don’t have a proper ‘value proposition’.

The worst thing that you can do as a business is to be completely generic. Everyone is completing for attention on Facebook so your posts need to be exciting so as to engage people or to get them excited.

Quick Guide To Getting Traffic For Your Internet Business

Traffic is the bloodline for any internet business. There are many ways to increase traffic and many of us would prefer not to pay for it. But when it comes to driving more traffic to your website, there are several strategies that you can employ that won’t cost you a dime. However, if your business has a budget for marketing expenses, you may want to consider putting it to good use and utilize the various online paid advertising options available.

This post will show you why paid advertising is important as well as how you can also benefit from free traffic methods.

Display advertising, social media advertising, and paid search are all effective ways to attract customers and build your brand. You can adjust your paid strategies depending on your goals. But more importantly, understand why paid advertising is crucial for your internet business.

A. Ability To See Results Faster

Create a Facebook Ad which usually get approve within minutes and you will start to see results almost immediately. Yes, that is how fast paid advertising can be. Compared to free marketing efforts which can take months and sometimes years to build up an online presence and see a substantial boost in your website traffic.

When you utilize the paid advertising options available, your target audience is urged to click through to your site immediately. That means that once your ad campaign is live, you can expect to see an immediate boost in traffic to your website.

Having said that, seeing instant results does not mean that you are getting profits, you need to make sure the ROI is positive.

B. Newbie And Budget Friendly

If you are newbie and have a tight budget, don’t worry. You are sure to find a paid advertising solution that will fit your needs. With lower budget offerings, you may have less of a reach, than with a higher budget, but it will still bring a significant amount of traffic to your site. Make sure you do your research to determine the best option that will fit within your budget.

As a rule of thumb, always test with a small budget first and then scale up.

C. Almost Automated

For the most part, a majority of the paid advertising options are automated. The only thing that you will need to spend time completing is the initial setup of your campaign. After you set your campaign up, make the payments, and finalize how long it will run, the program will take over, and you can just sit back and watch the traffic flow.

But again, do check, monitor and tweak the campaign whenever required.

As you get more traffic to your site and increase your conversion rate, you can start to increase your budget and see a better return on your investment.

Moving on, it can be challenging to improve the organic traffic to your website, but when you apply the correct SEO strategies, you’ll eventually see a payoff from all your hard work. What makes search engine traffic so great is that it is both targeted and relevant.

Here are five ways that you can use to increase organic traffic to your website.

1. Optimize For Your Audience And Just For Not the Search Engines

The most important thing you can do to increase organic traffic to your site is to write for your audience, so you know exactly who you are addressing in your content. Create quality, value-added content that resonates with your targeted audience and your SEO will naturally improve. This requires you to understand the pains and characteristic of your audience and utilizing the keywords that they use in search queries. In short, you must be able to understand your audience.

2. Blog Consistently

Consistently blogging is one of the most effective ways to increase organic traffic to your site. Blogging is like racing a marathon. You’ll need to pace yourself and put out content after content. The key here is consistency. It is not just about quality content that helps your audience. You’ll also need to put up content that engages them and bring them back again and again. This will greatly improve your site ranking.

Another way is to leverage from guest blogging. Being able to secure a guest post on a reputable site can dramatically increase blog traffic to your site while helping to build your own brand. However, standards for guest blogging have changed, and spammy tactics could result in receiving stiff penalties.

3. Use Long Tail Keywords

Don’t merely use the most popular keywords in your market. You need to research on keywords that are specific to your product or service. After a time, Google and other search engines will recognize your site or blog as a destination for that particular subject. This will substantially boost your content in search rankings and allow your ideal customer to find you.

For example, in this post, I am targeting Quick Guide To Getting Traffic.

If you already have your high commercial intent keywords covered, then it’s time to target the long-tail keywords. Long-tail keywords make up a majority of web searches these days. This means that if you’re not targeting them as a part of your SEO or paid search efforts, then you’re missing out on potential traffic.

4. Get Your Meta Data Right

Your site’s meta title, URL, and description are three critical aspects for an optimized website or blog post. Your metadata is a simple but effective way to optimize your site for the search engines. However, it’s not enough to merely add a plugin; you have to work on each page separately. Always remember to change your permalinks to post names.

5. Internal Post Linking

As you build up a decent back catalog of content, you want to start linking to those pages in your blogs and throughout your website to guide your audience to more relevant content. Adding internal links can keep your visitors on your site for more extended periods, which will help to boost your search rankings. When you create and publish content on your website, be sure to look out for opportunities to place internal links. Not only does this help your SEO efforts, but it will also result in a better experience for your visitors.

Ultimately, to increase organic traffic to your site, you need to provide your customers with what they want, quality information, advice, and insight.

That’s it, this is the quick guide to getting traffic for your internet businesses.

Secrets Of A Successful Email Marketing Campaign

Do you know how many emails are sent out everyday? An astonishing 269 billion emails are sent out everyday! As an internet marketer, how many have you received and sent out today?

Go ahead to check how many emails do you have in your inbox now? If you are already in the internet business or trying to make money online, you’ll probably have a few hundred or even thousands of emails UNREAD now.

Now, put yourself in the shoes of your subscribers. Are they also facing the same thing? Most likely they are also receiving lots of email everyday from different marketers and companies. Hence, it is very important for you to learn how to run a successful email marketing campaign. How to make sure you are able to reach the hearts of your subscribers and have a profitable email marketing campaign.

Before you even start emailing your subscribers, here are some things that you should prepare first.

A. Establish Your Marketing Goals

Yes, you will need to set your goals first. Do note that your marketing campaign might take more than 1 email to achieve the goal. So you need to define what you want to achieve in each campaign. It may not always be about promotion, even as your eventual goal is to have a profitable internet business.

Examples of the goals:

  • Welcoming new subscribers
  • Boosting engagement
  • Nurturing existing subscribers
  • Re-engaging subscribers
  • Segmenting your subscribers
  • Promoting / Pre-selling/ Launching a product

B. Using the Right Type of Email

Since you already knew the goal of your campaign, the next step is to work on the type of emails to be sent out.

There are various types of emails and your emails are not always about promotion and getting your subscribers to buy the recommended products. If you are truly interested to build a long term sustainable internet business, you’ll need to build a good relationship with your subscribers too.

So before you start to send the email out, choose the right type of email to help you achieve your marketing goals.

Below are the different types of emails:

  1. Marketing Emails – aim to showcase a product
  2. Relational Emails – aim to enhance the relationship with the subscribers
  3. Transactional Email – aim to engage and inform the subscribers

C. Understanding Your Subscribers

Knowing your niche is important. Knowing your subscribers is even more important! By understanding your subscribers, you will then be able to craft effective email messages that can reach them and get them to take action.

You should at least know the basic demographics, interests, and especially the pain points of your subscribers.

One way to find out more from them is to get them to reply to your emails or set up a poll for them to take part in. This way helps you to increase your understanding of your subscribers.

Understanding the ABC above will help you to plan for an effective email marketing campaign.

Moving forward, in order to have an effective marketing campaign so that you can achieve positive ROI, you should also look out for these aspects of your marketing campaign.

I. Email Subject Line

Email subject line is one of the key factors that affect the open rates. You want to avoid using confusing, generic and over-the-top subject lines. They should be short and precise and let your subscribers what to expect when they open your email and read it. Hype is good but do not overuse it.

II. Personalisation and Segmentation

Addressing your subscribers by First Name is the best but don’t worry if you did not collect their names during their sign up. You can still personalise the content of the email based on the information that you collected earlier.

For example, your subscriber may have signed up to your list to request for information for free business tool. He will react differently from a subscriber that signed up to your list to learn more about the internet business.

The key here is there is no one size-fits-all email.

You need to make sure that the subscribers are segmented into different groups so that you can address them in the most appropriate manner even though eventually you might want to be promoting the same product or service.

If you truly understand your subscribers, it will be easy for you to segment them and write personalised emails to them.

III. Mobile Optimisation

Nowadays, a large percentage of your subscribers will be checking your email on their mobile devices. Thus, it has become increasing important that your email needs to be mobile-responsible too. Prepare both HTML and Plain Text email templates so that your emails can be readable on most devices used by your subscribers.

Above are the secrets of running a successful email marketing campaign. Ensure that these must-have components are included in every campaign you send out and you will be able to have a profitable internet business.

How To Create An Engaging Facebook Page And Use It For Your Internet Business

Facebook is the number one social media platform in the world and it has become a must for every business. Whether your business is offline or online, you are unable to get away from having a Facebook presence for your business.

Therefore, it carries an even heavier emphasis on the internet businesses.

Creating a Facebook page is pretty straight-forward. It is easy to create and you only need to upload a couple of pictures and post a few contents to create the page. But if you’re not building a Facebook page with a comprehensive strategy, the chances of getting leads are relatively thin.

Creating a personal profile page for your business instead of a Facebook Business Page will put your company at a considerable disadvantage.

When you create a Business Page on Facebook, you gain access to numerous content creation tools, paid promotional opportunities and analytics and insights. Plus, when you create a personal account, instead of a business page, it requires people to send you a friend request to engage with you.

Below are 5 tips to help you create an engaging business page on Facebook that will get you the results you desire.

1. Use Page Roles to Avoid Publishing Mishaps

You’ve probably heard plenty of horror stories of people posting personal content to their employer’s social media channels. You can avoid these kinds of publishing mishaps by assigning Facebook Business Page roles only to those employees that need it to do their work. It is also essential to provide adequate training to those who are new to social media management.

2. Add a Recognizable Profile Picture

You want to choose a profile picture that is easy for your audience to recognize. This can be anything from a company logo to a headshot. Being recognizable is essential for getting found and liked, especially when it comes to Facebook searches. It’s what shows up in search results and is what is pictured at the top of your Facebook page, so chose carefully.

3. Choose an Engaging Cover Photo

Your cover photo takes up the most real estate on your Facebook page, so you want to make sure that you are choosing one that’s engaging and high-quality. Like your profile, the dimensions of the cover photo change frequently, so you want to make sure you keep an eye on the official guidelines.

Learn how you can create an engaging cover photo for free by clicking here.

4. Add a Call-to-Action Button

Adding a call-to-action button to your business page is a great way to drive more traffic to your company website. The options for companies to add call-to-action buttons to their pages have expanded since their introduction in 2014. The best part about this feature is that you can get data on how many people are clicking on your call-to-action through the site’s view insights feature.

5. Fill Up Your About Section

Under your About section, there are more details that you can include on your page. Fill these details and remember to add your website URL in there too! Also, create username when you are able to.

Creating a more engaging Facebook page will set your business on the path to gaining more targeted leads. Follow these tips to help your business make the most out of its Facebook business page.

Next, let’s look at how we can use the fan page for your internet business.

Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the new go-to marketing platform for business means that companies have to compete with hundreds and thousands of other companies to gain the attention of their target audience.

Here are 3 unique ways to use the Facebook page for your internet business.

A) Connect Your Personal Profile with Your Business Page

Share the content from your business page with your personal contacts, you can broaden your reach and introduce your business to a new network of potential customers. If you have employees, you can also get them to promote your company page by sharing, liking, and commenting on the content you share on your Business Page.

B) Comment on Popular Facebook Business Pages

While you might be hesitant to scope out and comment on the content shared by other businesses, it can be extremely beneficial for your business. Visiting the pages of the biggest companies in your niche will allow you to learn about their marketing strategies, interact with other users that have the same interests as you, and get more chances to promote your own Facebook Business Page.

Now, you can even join Facebook Groups using your Business Page and interact in the group using your page profile. So, just remember to use your Business Page to comment on popular Facebook pages and groups.

C) Create and Post Videos

Sometimes, words aren’t enough to get people to sit up and take notice. This is why you should create videos once a month. You can feature Q&As, where the questions coming from your fans and followers, business updates, and promotions. Make sure you upload your videos to YouTube before you share them on Facebook so that you can double your views and significantly expand your business reach.

Facebook is one of the most effective weapons your business can have regarding marketing. However, you must be observant, up-to-date, and always willing to learn if you want to succeed. Start growing your business with these three unique marketing strategies that are proven to work.

Go ahead to create your first Facebook Page for your internet business now!

Benefits Of Using Instagram For Your Internet Business And How You Can Drive Traffic To Your Website Using Instagram

Instagram is one of the most used social media after Facebook. And for your information, Instagram is owned by Facebook itself. Instagram started off as a mobile app to allow users to add in filter and post the photos online. It has now become a compelling platform for creating visual content for your internet business.

Instagram is highly effective when it comes to improving your brand visibility and building a community. However, by engaging with your audience on Instagram, one of the side effects is increased traffic to your site.

With more than 300 million active users, Instagram has grabbed the attention of a growing number of large and small brands. If you’ve never considered utilizing Instagram in your overall marketing strategy, here are four unexpected benefits that you should consider.

Benefits of Using Instagram For Your Internet Business

1) Connect And Engage

When it comes to engaging with your prospects, leads and customers, most people think of sites like Facebook and Twitter as the go-to social media platforms to connect with fans. However, you may be surprised to learn that Instagram has one of the most active and engaged user bases of all the social media platforms. There is Insta Stories and even the new IGTV to help you engage your followers. With high engagement, Instagram is the perfect site for your business to connect with them, listen to feedback, and build stable relationships through the photos that you posted.

2) Discover What People Like

Your audience members could already be talking about your business on Instagram. This is especially true if you have a brick and mortar location where customers can visit. How about for internet business? You can see the trend of your niche and learn from photos that people love to share and tag. This way, you are able to discover what they truly like.

3) Reach New Audiences

One of the easiest ways people can discover new content on Instagram is through hashtags. When someone includes a hashtag in their post on Instagram, a link is created. Through this link, you can view all of the photos that have been shared using that particular hashtag. You can also use hashtags to find potential customers. With Instagram’s’ Discover tab, you can see photos and connect with other users that are relevant to your business.

4) Generate Sales

It has never been easier and more affordable to create professional-looking photos to highlight your services and promote your products. As a result, Instagram is doing more than generating engagement; it also helps to drive sales. One report from Shopify found that the average price tag for a sale driven by Instagram is $65, compared to Facebook’s $55 and $46 for Twitter. It is essential, however, that you don’t just fill your feed with product photos with the same caption asking people to buy now. Instead, find creative ways to display your products and let your images speak from themselves.

How You Can Drive Traffic Your Website Using Instagram

Instagram has become a powerful business marketing tool that has been proven to help internet businesses find success. Read on to find out how you can drive traffic to your website in just 3 simple ways.

A) Include Your URL

When people come across your posts on Instagram, they will head to your Instagram bio to find out more about you. This means that your bio is the prime place for you to place your website or blog URL. While your 150 character bio doesn’t leave much room for you to be creative, including your URL should be a priority. Along with adding your URL to your bio, you need to briefly tell people who you are, what you do, and how you can help them.

B) Add a Shortened Version of Your URL in Comments

Unfortunately, links posted in the comment section of Instagram are not live, they become hyperlinked when you share the same photo on Twitter and Facebook. Making sure you leave your URL in comments that you create can help drive additional engagement and traffic. It is important to remember, however, to keep your comments relevant, engaging, and on point, to avoid being flagged as spam. If not, remember ask the viewers to check out the link in your bio!

C) Watermark Your Images

You never know if your images are going to go viral. Don’t take any chances. Make sure that you are watermarking all of your pictures with your website URL. If you don’t know how to place a watermark on your images, you can use iWatermark to stamp your URL on your photos quickly.  There are plenty of free app to create watermark for your images.

It is important to remember that you are using Instagram to build brand visibility and give a more personal and authentic feel to your internet business. Utilizing these tips will allow users who want to connect with you via your website the ability to do so.

How To Start An Internet Business Without Any Money Down

Hey there! Do you want to learn how you can easily create your own blog and promote affiliate products without spending on domain name or web hosting?

If the answer is yes, then please read on.

But before that, I must stress again that in order to truly own your OWN internet business, it is best to have your own domain name and web hosting so that you are not restricted by the providers and have more control over your website.

Alright, let’s get started…time to build your own internet business without any money down…

…All in just 10 simple steps!

Step 1: Go to WordPress.com

First, go to WordPress.com to sign up for a free account. Just follow the instruction to complete the initial set up.

Step 2: Choose Blog

Step 3: Describe And Name Your Blog

If you are looking to share about relationship advices, you can put something like relationship tips or how to prevent break up.

The name of the blog is the title of your blog and you can edit it later.

Step 4: Decide The Blog Address

Now, you’ll have to decide on the blog URL at this time. Since you do not own a domain name, you will have to make the best out of the available free URL.

Use your topic keywords and try a few combinations and then choose a suitable address. The key here is change your keywords in order to generate a suitable free address for you to use.

Step 5: Choose The FREE Plan

As our aim is to completely set up the website for free, choose the free plan on the left and then proceed.

Step 6: Start Customising Your Blog

Before you do that, you may want to check your email for the email verification and remember to verify your account.

Next, just follow the checklist to customise your blog.

If you want to have a header logo on your blog, you can create using Canva. Check out my earlier blog post where I guide you on using Canva for free!

Step 7: Add A Welcome Blog Post

The blog should already have a default blog post. You can edit either the existing post or add a new one. In my example, I decided to add a new welcome post.

The welcome post can describe about yourself and the objective of your blog.

In your blog post, you can add in images, videos and links too.

Step 8: Choose A Free Theme

You can change the look and feel of the website by switching the theme. The theme affects the appearance of the blog.

Click on theme and then choose a free theme and start to customise it. The theme also influence the layout of your website.

Whether the website have 1 side bar, 2 side bars and so forth.

You can make use of Widget to add in your banner ads. Depending on your source of the ads, you can use IMAGE or CUSTOM HTML Widget to help you to do the job.

Step 9: Create Pages And Menu

Next, you can create more pages such as the ABOUT page or RESOURCES page. You can also update the CONTACT page.

After that, create the menu so that you can have the navigation menu in your blog.

Step 10: Launch The Site

Lastly, you are ready to launch the site.  Remember to add in more blog posts and also the affiliate banners using the Widget in the theme option. You can also recommend the products in your blog post in order to maximise your website’s earning potential.

Explore the dashboard and slowly grow your blog and promote it using social media for free.

That’s it! 10 steps to build your first internet business with no money down.

Hope it helps 🙂

PS: If you want to check if there is any visitors to the blog, you can check the STATS in your WordPress Dashboard.

The 5 Steps Behind Every Successful Internet Business – From Ewen Chia, Internet Business Expert & Trainer

Try this on for size.

Scour the net on Facebook and forums for a few hours, and read about what other people think about having a business on the internet.

You won’t need to do much digging, and you would find that many people have the deadly misconception that having a business on the internet is a get-rich-quick scheme.

Here’s the deal…

The internet business is a real business. And in a real business, you need to put in real time, real effort, and real thought into making it a success.

If you just wish to put in money, without any effort, and expect to gain profit, then this is not internet business.

There are many scams or high-yield investment programs that make use of the internet, but these are not REAL internet businesses.

Trading stocks or options using the internet requires you to have trading knowledge and skills. These are investment vehicles and they are also not internet businesses.

A business means that there will be an exchange of value between the customer and business owner.

Business Owner <=> Customers

While an internet business generally operates mainly from the internet and you are not able to see the business “physically”, it is a real and profitable business as long as you are willing to build and grow the business.

Starting an internet business is actually simple. The whole process is not complicated as long as you have a proper system to follow.

Here’s the good news for you! I’ve been marketing on the internet for more than 20 years and have in these 2 decades been actively transferring my knowledge and skills to thousands of students from all over the world.

Let me, the internet business expert, show you the correct and proper way of starting an internet business.

In this guide, I’m going to reveal the necessary steps required to build a successful internet business.

All you’ll need to do is to follow the steps I outline, take action, and you would start to see results.


Step One: Finding Customers

In order to have a sustainable and profitable business, you’ll need to have customers.

After all, a business is about fulfilling customer’s needs.

Without customers, there is no business.

Repeat after me.

“Without customers, there is no business.”

Got it?

But, before you even start, you must first understand the kind of customer you are looking for…

  • What are their needs and wants?
  • What are the problems they face that are keeping them up at night?
  • Understanding their needs, wants and desires is crucial for your business.
  • Which area of the market are you targeting?
  • With so many questions, how do you actually start?

In order to find the perfect customer, you’ll need to decide the market or the niche to be in.

If you have no idea what is a niche or how to decide a niche, check out this post which I have written earlier.

Then, you should start to do your research and learn more about your market and customers.

Find out the characteristics of your perfect customer. What is the demographic of your potential customer?

  • Age
  • Gender
  • Interest
  • Beliefs
  • Fears
  • Desires

You may be asking yourself… Do you really have to be so specific when you are just starting out?

The answer is a resounding yes.

This information will be key to the other steps in this system, which I will reveal later.

Here’s what you should be aiming for…

Know your potential customer “inside-out” and try your best to “befriend” your potential customer. You want to know them as well as the most intimate friend you have.

This will make up your customer avatar.

And this avatar will form your prefect customer profile.

Once you understand your avatar and especially the problem that she is facing, you can then move on to the next step.

Step Two: Finding the Solution

Since you already have the ideal customer, the next thing you have to do is to find the solution to solve the customer’s problem.

What do I mean?

Why do you need to find a solution?

The internet business that I’ve been guiding you here is a solution-based business.

Essentially, we will be paid to solve other people’s problems.

Think about it, now that you already have the “customer”, what are you going to “offer” to them in return for monetary benefits?

Remember earlier, we were discussing about what is a business?

Since, you are working to build an internet business, naturally you’ll need to be offering something of value in return for monetary benefits.

Decide how you can help the customer and offer a solution. This solution can come in different forms, be it whether you are offering a digital product or a physical widget.

Of course, since you already know your customer’s problem from the first step, you should already know what your customer pain points or urgent problems are.

So, this step is about looking for solution to a specific problem that they are eager to resolve.

Focus on solving ONE specific problem first.

Let’s take an example of a female customer, whose name Mary, is single, and in her early thirties.

Over the years, Mary has tried many weight-loss supplements but hasn’t been able to reduce her belly fat. She isn’t fat, and all she wants us to be able to take beautiful photos of herself in dresses.

Now, there is many ways to help her Mary solve her problem:

  1. Actually Reduce Her Belly Fat (Pills, Exercise Regimes, Equipment, etc)
  2. Get A Dress That Hides Belly Fat
  3. Camera Applications That Hide Belly Automatically

If you look at the proposed solutions above, some of them may already be available in the market.

If you already have the products that can help Mary, great! If not, don’t worry. You do not need to own the products yourself.

Building an internet business does not require you to own the product or service that is going to help others.

Here are 3 business models that you can start with:

1) Affiliate Marketing

The affiliate marketing business model allows you to promote other people’s products without you fulfilling the order or having to handle the customer support.

2) Selling Your Own Product / Service

You can use this business model if you already have the product or service that can help solve the customer’s problem.

3) Ecommerce

Ecommerce, in simple terms, refers to selling physical products online. You can either source for the products and then sell them on your website, or engage dropshipping vendors and promote their products.

In the case of dropshipping, you do not own the product but may need to fulfil the product delivery.

Essentially, your task is to find a suitable product to offer to your customer.

It does not need to be a brand-new product or service. The product or service can already exist.

Decide on one of the business models, then we can proceed to the next step.

Step Three: Showcase the Solution

Once you found a potential solution for your customer, the next step is to showcase it.

Think of showcasing as the process of setting up a shop where you can sell your product or service.

But in the online world, instead of a shop, it will be a website.

What Is A Website?

A website is a page with an URL (uniform resource link) on the internet. Websites can come in many forms. They can be:

  • Ecommerce Store
  • Forum
  • Blog
  • Online Business Catalogue Site
  • Photo Sharing Site
  • Marketplace
  • Informational Site
  • Personal Sites
  • Corporate Sites
  • and many more!

Of course, you do not need all the above kinds of websites to run your own internet business.

However, you do need ONE to begin with.

Depending on your offer, it will then determine the type of website you use. Obviously if you have a physical product for sale, then the best way is to use the ecommerce type of website.

But that does not mean that you cannot use a blog to showcase your product. You can also market your product via a blog. For example, you can do a blog post to review the product.

If the product is your own, then it more likely that you will use an online business catalogue site.

If you are providing photography services or editing service, then a photo sharing site may be a good place for you to start off.

Let’s use the earlier example of Mary.

You’ve found a weight loss recipe that is highly effective in reducing belly fats. Hence, you can also share the photos of these delicious dishes from the recipe on photo sharing sites to promote your belly fats loss recipe!

Ultimately, you’ll need to decide on one type of website to begin with.

If you are unable to decide, starting with blog as it is the safest. (It’s also free!)

Alternatively, I highly encourage you to join my training to understand more about the common websites used for starting an internet business to sell any kind of products.

Once, you’ve decided the type of website to showcase the product, let’s move on to the next step.

Step Four: Marketing Your Website

Your “shop” is now ready for customers to visit.

Now, don’t expect the customer to just come to your website automatically. You now have to be should be more active in the managing your internet business and marketing your website.

Marketing your website refers to getting visitors to your websites.

These visitors are your potential customers. Therefore, you shouldn’t be attracting anyone and everyone to your website.

You should aim to bring in only qualified visitors. When doing this, do keep in mind the “perfect customer profile” you highlighted in step one.

Since you already understand them, it is time to help them solve their problem by introducing the solution to them via your website.

There are generally 2 main ways to bring them to your website.

You can either “pay” them to come to your website or spend “time” to get them come to your website.

What I meant is that: There is a free way, and there is a paid way for marketing your website.

For paid traffic, you can use the following:

  • Facebook Ads
  • Native Ads
  • Search Engine Ads
  • Banner Ads
  • Email Ads

For free traffic, some of the methods include:

  • Social Media advertising
  • Content Creation
  • Forum and Blog

The truth is, paid advertising will always provide you with the fastest results. When you pay to get traffic, you can directly get metrics to the number of visitors you get and the conversion rates you obtain, giving you valuable information that allows you to tweak and improve your business.

For free marketing methods, you will need time to work on them. Of course, with today’s technology, there are many tools that can help you to do this.

But eventually, it is best that you also invest in your marketing efforts.

Please note that marketing activities are the only activities that will bring in revenue for you as you are bringing in potential customers.

Step 5: Tweak, Test and Scale Up

Imagine your internet business being a machine with bots and nuts… It is working well but you know there are things you can do to improve the efficiency and output.

To do that, you may need to tighten the nuts, replace the bots and oil the machine whenever necessary.

Your marketing efforts are like the fuel for your machine to produce output… And depending on the quality of the fuel, the output will be affected.

In this case, your output is the sales revenue generated.

Since you have started marketing your website, you will need to track which traffic method works best for you and then scale up the effort.

As mentioned earlier, not all marketing efforts will produce positive results for you. So, you must keep testing until you find one that is working for you.

Tweak the strategy to fit your business.

Ultimately, you want to be able to increase your ROI (return of investment).

Once you have everything in place, scale up your effort.

By this juncture in your business, you would know how every dollar invested in marketing your business would generate more dollars back.

Of course, you need to be realistic when you are doing the testing and tweaking. This process does not happen overnight.

Sometimes, through testing and tweaking, you may realise that the product is not good enough or your ideal customer does not exist.

Therefore, we would also advise you to do your due diligence when you are working through the steps.


The above are my simple 5 steps to finding real success online.

I hope you have enjoyed it as much as I have enjoyed creating it for you.

Once you are able to successfully implement the steps, you can just do it again and again for different markets.

Since internet business’s initial capital outlay is significantly lower compared to a traditional business, you can easily replicate the whole process – “Rinse and Repeat.”

Each time, you can proceed at a faster pace, since you already knew the process and what to look out for.

I hope you would implement the steps I shared, and I look forward to hearing your success stories.

To Your Success,

Ewen Chia
International Bestselling Author
Internet Business Expert & Trainer