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Quick Guide To Getting Traffic For Your Internet Business

quick guide to getting traffic for your internet business

Traffic is the bloodline for any internet business. There are many ways to increase traffic and many of us would prefer not to pay for it. But when it comes to driving more traffic to your website, there are several strategies that you can employ that won’t cost you a dime. However, if your business has a budget for marketing expenses, you may want to consider putting it to good use and utilize the various online paid advertising options available.

This post will show you why paid advertising is important as well as how you can also benefit from free traffic methods.

Display advertising, social media advertising, and paid search are all effective ways to attract customers and build your brand. You can adjust your paid strategies depending on your goals. But more importantly, understand why paid advertising is crucial for your internet business.

A. Ability To See Results Faster

Create a Facebook Ad which usually get approve within minutes and you will start to see results almost immediately. Yes, that is how fast paid advertising can be. Compared to free marketing efforts which can take months and sometimes years to build up an online presence and see a substantial boost in your website traffic.

When you utilize the paid advertising options available, your target audience is urged to click through to your site immediately. That means that once your ad campaign is live, you can expect to see an immediate boost in traffic to your website.

Having said that, seeing instant results does not mean that you are getting profits, you need to make sure the ROI is positive.

B. Newbie And Budget Friendly

If you are newbie and have a tight budget, don’t worry. You are sure to find a paid advertising solution that will fit your needs. With lower budget offerings, you may have less of a reach, than with a higher budget, but it will still bring a significant amount of traffic to your site. Make sure you do your research to determine the best option that will fit within your budget.

As a rule of thumb, always test with a small budget first and then scale up.

C. Almost Automated

For the most part, a majority of the paid advertising options are automated. The only thing that you will need to spend time completing is the initial setup of your campaign. After you set your campaign up, make the payments, and finalize how long it will run, the program will take over, and you can just sit back and watch the traffic flow.

But again, do check, monitor and tweak the campaign whenever required.

As you get more traffic to your site and increase your conversion rate, you can start to increase your budget and see a better return on your investment.

Moving on, it can be challenging to improve the organic traffic to your website, but when you apply the correct SEO strategies, you’ll eventually see a payoff from all your hard work. What makes search engine traffic so great is that it is both targeted and relevant.

Here are five ways that you can use to increase organic traffic to your website.

organic traffic

1. Optimize For Your Audience And Just For Not the Search Engines

The most important thing you can do to increase organic traffic to your site is to write for your audience, so you know exactly who you are addressing in your content. Create quality, value-added content that resonates with your targeted audience and your SEO will naturally improve. This requires you to understand the pains and characteristic of your audience and utilizing the keywords that they use in search queries. In short, you must be able to understand your audience.

2. Blog Consistently

Consistently blogging is one of the most effective ways to increase organic traffic to your site. Blogging is like racing a marathon. You’ll need to pace yourself and put out content after content. The key here is consistency. It is not just about quality content that helps your audience. You’ll also need to put up content that engages them and bring them back again and again. This will greatly improve your site ranking.

Another way is to leverage from guest blogging. Being able to secure a guest post on a reputable site can dramatically increase blog traffic to your site while helping to build your own brand. However, standards for guest blogging have changed, and spammy tactics could result in receiving stiff penalties.

3. Use Long Tail Keywords

Don’t merely use the most popular keywords in your market. You need to research on keywords that are specific to your product or service. After a time, Google and other search engines will recognize your site or blog as a destination for that particular subject. This will substantially boost your content in search rankings and allow your ideal customer to find you.

For example, in this post, I am targeting Quick Guide To Getting Traffic.

If you already have your high commercial intent keywords covered, then it’s time to target the long-tail keywords. Long-tail keywords make up a majority of web searches these days. This means that if you’re not targeting them as a part of your SEO or paid search efforts, then you’re missing out on potential traffic.

4. Get Your Meta Data Right

Your site’s meta title, URL, and description are three critical aspects for an optimized website or blog post. Your metadata is a simple but effective way to optimize your site for the search engines. However, it’s not enough to merely add a plugin; you have to work on each page separately. Always remember to change your permalinks to post names.

5. Internal Post Linking

As you build up a decent back catalog of content, you want to start linking to those pages in your blogs and throughout your website to guide your audience to more relevant content. Adding internal links can keep your visitors on your site for more extended periods, which will help to boost your search rankings. When you create and publish content on your website, be sure to look out for opportunities to place internal links. Not only does this help your SEO efforts, but it will also result in a better experience for your visitors.

Ultimately, to increase organic traffic to your site, you need to provide your customers with what they want, quality information, advice, and insight.

That’s it, this is the quick guide to getting traffic for your internet businesses.

Secrets Of A Successful Email Marketing Campaign

secrets of a successful email marketing campaign

Do you know how many emails are sent out everyday? An astonishing 269 billion emails are sent out everyday! As an internet marketer, how many have you received and sent out today?

Go ahead to check how many emails do you have in your inbox now? If you are already in the internet business or trying to make money online, you’ll probably have a few hundred or even thousands of emails UNREAD now.

Now, put yourself in the shoes of your subscribers. Are they also facing the same thing? Most likely they are also receiving lots of email everyday from different marketers and companies. Hence, it is very important for you to learn how to run a successful email marketing campaign. How to make sure you are able to reach the hearts of your subscribers and have a profitable email marketing campaign.

Before you even start emailing your subscribers, here are some things that you should prepare first.

A. Establish Your Marketing Goals

Yes, you will need to set your goals first. Do note that your marketing campaign might take more than 1 email to achieve the goal. So you need to define what you want to achieve in each campaign. It may not always be about promotion, even as your eventual goal is to have a profitable internet business.

Examples of the goals:

  • Welcoming new subscribers
  • Boosting engagement
  • Nurturing existing subscribers
  • Re-engaging subscribers
  • Segmenting your subscribers
  • Promoting / Pre-selling/ Launching a product

B. Using the Right Type of Email

Since you already knew the goal of your campaign, the next step is to work on the type of emails to be sent out.

There are various types of emails and your emails are not always about promotion and getting your subscribers to buy the recommended products. If you are truly interested to build a long term sustainable internet business, you’ll need to build a good relationship with your subscribers too.

So before you start to send the email out, choose the right type of email to help you achieve your marketing goals.

Below are the different types of emails:

  1. Marketing Emails – aim to showcase a product
  2. Relational Emails – aim to enhance the relationship with the subscribers
  3. Transactional Email – aim to engage and inform the subscribers

C. Understanding Your Subscribers

Knowing your niche is important. Knowing your subscribers is even more important! By understanding your subscribers, you will then be able to craft effective email messages that can reach them and get them to take action.

You should at least know the basic demographics, interests, and especially the pain points of your subscribers.

One way to find out more from them is to get them to reply to your emails or set up a poll for them to take part in. This way helps you to increase your understanding of your subscribers.

Understanding the ABC above will help you to plan for an effective email marketing campaign.

Moving forward, in order to have an effective marketing campaign so that you can achieve positive ROI, you should also look out for these aspects of your marketing campaign.

I. Email Subject Line

Email subject line is one of the key factors that affect the open rates. You want to avoid using confusing, generic and over-the-top subject lines. They should be short and precise and let your subscribers what to expect when they open your email and read it. Hype is good but do not overuse it.

II. Personalisation and Segmentation

Addressing your subscribers by First Name is the best but don’t worry if you did not collect their names during their sign up. You can still personalise the content of the email based on the information that you collected earlier.

For example, your subscriber may have signed up to your list to request for information for free business tool. He will react differently from a subscriber that signed up to your list to learn more about the internet business.

The key here is there is no one size-fits-all email.

You need to make sure that the subscribers are segmented into different groups so that you can address them in the most appropriate manner even though eventually you might want to be promoting the same product or service.

If you truly understand your subscribers, it will be easy for you to segment them and write personalised emails to them.

III. Mobile Optimisation

Nowadays, a large percentage of your subscribers will be checking your email on their mobile devices. Thus, it has become increasing important that your email needs to be mobile-responsible too. Prepare both HTML and Plain Text email templates so that your emails can be readable on most devices used by your subscribers.

Above are the secrets of running a successful email marketing campaign. Ensure that these must-have components are included in every campaign you send out and you will be able to have a profitable internet business.

How To Create An Engaging Facebook Page And Use It For Your Internet Business

create facebook page for internet business

Facebook is the number one social media platform in the world and it has become a must for every business. Whether your business is offline or online, you are unable to get away from having a Facebook presence for your business.

Therefore, it carries an even heavier emphasis on the internet businesses.

Creating a Facebook page is pretty straight-forward. It is easy to create and you only need to upload a couple of pictures and post a few contents to create the page. But if you’re not building a Facebook page with a comprehensive strategy, the chances of getting leads are relatively thin.

Creating a personal profile page for your business instead of a Facebook Business Page will put your company at a considerable disadvantage.

When you create a Business Page on Facebook, you gain access to numerous content creation tools, paid promotional opportunities and analytics and insights. Plus, when you create a personal account, instead of a business page, it requires people to send you a friend request to engage with you.

facebook

Below are 5 tips to help you create an engaging business page on Facebook that will get you the results you desire.

1. Use Page Roles to Avoid Publishing Mishaps

You’ve probably heard plenty of horror stories of people posting personal content to their employer’s social media channels. You can avoid these kinds of publishing mishaps by assigning Facebook Business Page roles only to those employees that need it to do their work. It is also essential to provide adequate training to those who are new to social media management.

2. Add a Recognizable Profile Picture

You want to choose a profile picture that is easy for your audience to recognize. This can be anything from a company logo to a headshot. Being recognizable is essential for getting found and liked, especially when it comes to Facebook searches. It’s what shows up in search results and is what is pictured at the top of your Facebook page, so chose carefully.

3. Choose an Engaging Cover Photo

Your cover photo takes up the most real estate on your Facebook page, so you want to make sure that you are choosing one that’s engaging and high-quality. Like your profile, the dimensions of the cover photo change frequently, so you want to make sure you keep an eye on the official guidelines.

Learn how you can create an engaging cover photo for free by clicking here.

4. Add a Call-to-Action Button

Adding a call-to-action button to your business page is a great way to drive more traffic to your company website. The options for companies to add call-to-action buttons to their pages have expanded since their introduction in 2014. The best part about this feature is that you can get data on how many people are clicking on your call-to-action through the site’s view insights feature.

5. Fill Up Your About Section

Under your About section, there are more details that you can include on your page. Fill these details and remember to add your website URL in there too! Also, create username when you are able to.

Creating a more engaging Facebook page will set your business on the path to gaining more targeted leads. Follow these tips to help your business make the most out of its Facebook business page.

Next, let’s look at how we can use the fan page for your internet business.

facebook marketing

Facebook is a social network that continues to grow and has developed into not only a way for people to reach out and connect with friends and family, but it has also become a powerful marketing tool for businesses. Being the new go-to marketing platform for business means that companies have to compete with hundreds and thousands of other companies to gain the attention of their target audience.

Here are 3 unique ways to use the Facebook page for your internet business.

A) Connect Your Personal Profile with Your Business Page

Share the content from your business page with your personal contacts, you can broaden your reach and introduce your business to a new network of potential customers. If you have employees, you can also get them to promote your company page by sharing, liking, and commenting on the content you share on your Business Page.

B) Comment on Popular Facebook Business Pages

While you might be hesitant to scope out and comment on the content shared by other businesses, it can be extremely beneficial for your business. Visiting the pages of the biggest companies in your niche will allow you to learn about their marketing strategies, interact with other users that have the same interests as you, and get more chances to promote your own Facebook Business Page.

Now, you can even join Facebook Groups using your Business Page and interact in the group using your page profile. So, just remember to use your Business Page to comment on popular Facebook pages and groups.

C) Create and Post Videos

Sometimes, words aren’t enough to get people to sit up and take notice. This is why you should create videos once a month. You can feature Q&As, where the questions coming from your fans and followers, business updates, and promotions. Make sure you upload your videos to YouTube before you share them on Facebook so that you can double your views and significantly expand your business reach.

Facebook is one of the most effective weapons your business can have regarding marketing. However, you must be observant, up-to-date, and always willing to learn if you want to succeed. Start growing your business with these three unique marketing strategies that are proven to work.

Go ahead to create your first Facebook Page for your internet business now!

Benefits Of Using Instagram For Your Internet Business And How You Can Drive Traffic To Your Website Using Instagram

Instagram is one of the most used social media after Facebook. And for your information, Instagram is owned by Facebook itself. Instagram started off as a mobile app to allow users to add in filter and post the photos online. It has now become a compelling platform for creating visual content for your internet business.

Instagram is highly effective when it comes to improving your brand visibility and building a community. However, by engaging with your audience on Instagram, one of the side effects is increased traffic to your site.

With more than 300 million active users, Instagram has grabbed the attention of a growing number of large and small brands. If you’ve never considered utilizing Instagram in your overall marketing strategy, here are four unexpected benefits that you should consider.

Benefits of Using Instagram For Your Internet Business

1) Connect And Engage

When it comes to engaging with your prospects, leads and customers, most people think of sites like Facebook and Twitter as the go-to social media platforms to connect with fans. However, you may be surprised to learn that Instagram has one of the most active and engaged user bases of all the social media platforms. There is Insta Stories and even the new IGTV to help you engage your followers. With high engagement, Instagram is the perfect site for your business to connect with them, listen to feedback, and build stable relationships through the photos that you posted.

2) Discover What People Like

Your audience members could already be talking about your business on Instagram. This is especially true if you have a brick and mortar location where customers can visit. How about for internet business? You can see the trend of your niche and learn from photos that people love to share and tag. This way, you are able to discover what they truly like.

3) Reach New Audiences

One of the easiest ways people can discover new content on Instagram is through hashtags. When someone includes a hashtag in their post on Instagram, a link is created. Through this link, you can view all of the photos that have been shared using that particular hashtag. You can also use hashtags to find potential customers. With Instagram’s’ Discover tab, you can see photos and connect with other users that are relevant to your business.

4) Generate Sales

It has never been easier and more affordable to create professional-looking photos to highlight your services and promote your products. As a result, Instagram is doing more than generating engagement; it also helps to drive sales. One report from Shopify found that the average price tag for a sale driven by Instagram is $65, compared to Facebook’s $55 and $46 for Twitter. It is essential, however, that you don’t just fill your feed with product photos with the same caption asking people to buy now. Instead, find creative ways to display your products and let your images speak from themselves.

How You Can Drive Traffic Your Website Using Instagram

Instagram has become a powerful business marketing tool that has been proven to help internet businesses find success. Read on to find out how you can drive traffic to your website in just 3 simple ways.

A) Include Your URL

When people come across your posts on Instagram, they will head to your Instagram bio to find out more about you. This means that your bio is the prime place for you to place your website or blog URL. While your 150 character bio doesn’t leave much room for you to be creative, including your URL should be a priority. Along with adding your URL to your bio, you need to briefly tell people who you are, what you do, and how you can help them.

B) Add a Shortened Version of Your URL in Comments

Unfortunately, links posted in the comment section of Instagram are not live, they become hyperlinked when you share the same photo on Twitter and Facebook. Making sure you leave your URL in comments that you create can help drive additional engagement and traffic. It is important to remember, however, to keep your comments relevant, engaging, and on point, to avoid being flagged as spam. If not, remember ask the viewers to check out the link in your bio!

C) Watermark Your Images

You never know if your images are going to go viral. Don’t take any chances. Make sure that you are watermarking all of your pictures with your website URL. If you don’t know how to place a watermark on your images, you can use iWatermark to stamp your URL on your photos quickly.  There are plenty of free app to create watermark for your images.

It is important to remember that you are using Instagram to build brand visibility and give a more personal and authentic feel to your internet business. Utilizing these tips will allow users who want to connect with you via your website the ability to do so.

How To Start An Internet Business Without Any Money Down

Hey there! Do you want to learn how you can easily create your own blog and promote affiliate products without spending on domain name or web hosting?

If the answer is yes, then please read on.

But before that, I must stress again that in order to truly own your OWN internet business, it is best to have your own domain name and web hosting so that you are not restricted by the providers and have more control over your website.

Alright, let’s get started…time to build your own internet business without any money down…

…All in just 10 simple steps!

Step 1: Go to WordPress.com

wordpress

First, go to WordPress.com to sign up for a free account. Just follow the instruction to complete the initial set up.

Step 2: Choose Blog

wordpress blog

Step 3: Describe And Name Your Blog

If you are looking to share about relationship advices, you can put something like relationship tips or how to prevent break up.

The name of the blog is the title of your blog and you can edit it later.

Step 4: Decide The Blog Address

Now, you’ll have to decide on the blog URL at this time. Since you do not own a domain name, you will have to make the best out of the available free URL.

blog address

Use your topic keywords and try a few combinations and then choose a suitable address. The key here is change your keywords in order to generate a suitable free address for you to use.

Step 5: Choose The FREE Plan

As our aim is to completely set up the website for free, choose the free plan on the left and then proceed.

Step 6: Start Customising Your Blog

Before you do that, you may want to check your email for the email verification and remember to verify your account.

Next, just follow the checklist to customise your blog.

If you want to have a header logo on your blog, you can create using Canva. Check out my earlier blog post where I guide you on using Canva for free!

start blog

Step 7: Add A Welcome Blog Post

The blog should already have a default blog post. You can edit either the existing post or add a new one. In my example, I decided to add a new welcome post.

The welcome post can describe about yourself and the objective of your blog.

In your blog post, you can add in images, videos and links too.

add blog post

Step 8: Choose A Free Theme

You can change the look and feel of the website by switching the theme. The theme affects the appearance of the blog.

Click on theme and then choose a free theme and start to customise it. The theme also influence the layout of your website.

Whether the website have 1 side bar, 2 side bars and so forth.

wordpress theme

You can make use of Widget to add in your banner ads. Depending on your source of the ads, you can use IMAGE or CUSTOM HTML Widget to help you to do the job.

customise the theme

Step 9: Create Pages And Menu

Next, you can create more pages such as the ABOUT page or RESOURCES page. You can also update the CONTACT page.

After that, create the menu so that you can have the navigation menu in your blog.

Step 10: Launch The Site

Lastly, you are ready to launch the site.  Remember to add in more blog posts and also the affiliate banners using the Widget in the theme option. You can also recommend the products in your blog post in order to maximise your website’s earning potential.

Explore the dashboard and slowly grow your blog and promote it using social media for free.

That’s it! 10 steps to build your first internet business with no money down.

Hope it helps :)

PS: If you want to check if there is any visitors to the blog, you can check the STATS in your WordPress Dashboard.

The 5 Steps Behind Every Successful Internet Business – From Ewen Chia, Internet Business Expert & Trainer

5 steps behind every internet business

Try this on for size.

Scour the net on Facebook and forums for a few hours, and read about what other people think about having a business on the internet.

You won’t need to do much digging, and you would find that many people have the deadly misconception that having a business on the internet is a get-rich-quick scheme.

Here’s the deal…

The internet business is a real business. And in a real business, you need to put in real time, real effort, and real thought into making it a success.

If you just wish to put in money, without any effort, and expect to gain profit, then this is not internet business.

There are many scams or high-yield investment programs that make use of the internet, but these are not REAL internet businesses.

Trading stocks or options using the internet requires you to have trading knowledge and skills. These are investment vehicles and they are also not internet businesses.

A business means that there will be an exchange of value between the customer and business owner.

Business Owner <=> Customers

business owners and customers

While an internet business generally operates mainly from the internet and you are not able to see the business “physically”, it is a real and profitable business as long as you are willing to build and grow the business.

Starting an internet business is actually simple. The whole process is not complicated as long as you have a proper system to follow.

Here’s the good news for you! I’ve been marketing on the internet for more than 20 years and have in these 2 decades been actively transferring my knowledge and skills to thousands of students from all over the world.

Let me, the internet business expert, show you the correct and proper way of starting an internet business.

In this guide, I’m going to reveal the necessary steps required to build a successful internet business.

All you’ll need to do is to follow the steps I outline, take action, and you would start to see results.

Ready?

Step One: Finding Customers

In order to have a sustainable and profitable business, you’ll need to have customers.

After all, a business is about fulfilling customer’s needs.

Without customers, there is no business.

Repeat after me.

“Without customers, there is no business.”

Got it?

But, before you even start, you must first understand the kind of customer you are looking for…

  • What are their needs and wants?
  • What are the problems they face that are keeping them up at night?
  • Understanding their needs, wants and desires is crucial for your business.
  • Which area of the market are you targeting?
  • With so many questions, how do you actually start?

In order to find the perfect customer, you’ll need to decide the market or the niche to be in.

If you have no idea what is a niche or how to decide a niche, check out this post which I have written earlier.

Then, you should start to do your research and learn more about your market and customers.

Find out the characteristics of your perfect customer. What is the demographic of your potential customer?

  • Age
  • Gender
  • Interest
  • Beliefs
  • Fears
  • Desires

You may be asking yourself… Do you really have to be so specific when you are just starting out?

The answer is a resounding yes.

This information will be key to the other steps in this system, which I will reveal later.

Here’s what you should be aiming for…

Know your potential customer “inside-out” and try your best to “befriend” your potential customer. You want to know them as well as the most intimate friend you have.

This will make up your customer avatar.

And this avatar will form your prefect customer profile.

Once you understand your avatar and especially the problem that she is facing, you can then move on to the next step.

Step Two: Finding the Solution

Since you already have the ideal customer, the next thing you have to do is to find the solution to solve the customer’s problem.

What do I mean?

Why do you need to find a solution?

The internet business that I’ve been guiding you here is a solution-based business.

Essentially, we will be paid to solve other people’s problems.

Think about it, now that you already have the “customer”, what are you going to “offer” to them in return for monetary benefits?

Remember earlier, we were discussing about what is a business?

Since, you are working to build an internet business, naturally you’ll need to be offering something of value in return for monetary benefits.

Decide how you can help the customer and offer a solution. This solution can come in different forms, be it whether you are offering a digital product or a physical widget.

Of course, since you already know your customer’s problem from the first step, you should already know what your customer pain points or urgent problems are.

So, this step is about looking for solution to a specific problem that they are eager to resolve.

Focus on solving ONE specific problem first.

Let’s take an example of a female customer, whose name Mary, is single, and in her early thirties.

Over the years, Mary has tried many weight-loss supplements but hasn’t been able to reduce her belly fat. She isn’t fat, and all she wants us to be able to take beautiful photos of herself in dresses.

Now, there is many ways to help her Mary solve her problem:

  1. Actually Reduce Her Belly Fat (Pills, Exercise Regimes, Equipment, etc)
  2. Get A Dress That Hides Belly Fat
  3. Camera Applications That Hide Belly Automatically

If you look at the proposed solutions above, some of them may already be available in the market.

If you already have the products that can help Mary, great! If not, don’t worry. You do not need to own the products yourself.

Building an internet business does not require you to own the product or service that is going to help others.

Here are 3 business models that you can start with:

3 types of business models

1) Affiliate Marketing

The affiliate marketing business model allows you to promote other people’s products without you fulfilling the order or having to handle the customer support.

2) Selling Your Own Product / Service

You can use this business model if you already have the product or service that can help solve the customer’s problem.

3) Ecommerce

Ecommerce, in simple terms, refers to selling physical products online. You can either source for the products and then sell them on your website, or engage dropshipping vendors and promote their products.

In the case of dropshipping, you do not own the product but may need to fulfil the product delivery.

Essentially, your task is to find a suitable product to offer to your customer.

It does not need to be a brand-new product or service. The product or service can already exist.

Decide on one of the business models, then we can proceed to the next step.

Step Three: Showcase the Solution

Once you found a potential solution for your customer, the next step is to showcase it.

Think of showcasing as the process of setting up a shop where you can sell your product or service.

But in the online world, instead of a shop, it will be a website.

What Is A Website?

types of websites

A website is a page with an URL (uniform resource link) on the internet. Websites can come in many forms. They can be:

  • Ecommerce Store
  • Forum
  • Blog
  • Online Business Catalogue Site
  • Photo Sharing Site
  • Marketplace
  • Informational Site
  • Personal Sites
  • Corporate Sites
  • and many more!

Of course, you do not need all the above kinds of websites to run your own internet business.

However, you do need ONE to begin with.

Depending on your offer, it will then determine the type of website you use. Obviously if you have a physical product for sale, then the best way is to use the ecommerce type of website.

But that does not mean that you cannot use a blog to showcase your product. You can also market your product via a blog. For example, you can do a blog post to review the product.

If the product is your own, then it more likely that you will use an online business catalogue site.

If you are providing photography services or editing service, then a photo sharing site may be a good place for you to start off.

Let’s use the earlier example of Mary.

You’ve found a weight loss recipe that is highly effective in reducing belly fats. Hence, you can also share the photos of these delicious dishes from the recipe on photo sharing sites to promote your belly fats loss recipe!

Ultimately, you’ll need to decide on one type of website to begin with.

If you are unable to decide, starting with blog as it is the safest. (It’s also free!)

Alternatively, I highly encourage you to join my training to understand more about the common websites used for starting an internet business to sell any kind of products.

Once, you’ve decided the type of website to showcase the product, let’s move on to the next step.

Step Four: Marketing Your Website

Your “shop” is now ready for customers to visit.

Now, don’t expect the customer to just come to your website automatically. You now have to be should be more active in the managing your internet business and marketing your website.

Marketing your website refers to getting visitors to your websites.

marketing your websites

These visitors are your potential customers. Therefore, you shouldn’t be attracting anyone and everyone to your website.

You should aim to bring in only qualified visitors. When doing this, do keep in mind the “perfect customer profile” you highlighted in step one.

Since you already understand them, it is time to help them solve their problem by introducing the solution to them via your website.

There are generally 2 main ways to bring them to your website.

You can either “pay” them to come to your website or spend “time” to get them come to your website.

What I meant is that: There is a free way, and there is a paid way for marketing your website.

For paid traffic, you can use the following:

  • Facebook Ads
  • Native Ads
  • Search Engine Ads
  • Banner Ads
  • Email Ads

For free traffic, some of the methods include:

  • Social Media advertising
  • Content Creation
  • Forum and Blog

The truth is, paid advertising will always provide you with the fastest results. When you pay to get traffic, you can directly get metrics to the number of visitors you get and the conversion rates you obtain, giving you valuable information that allows you to tweak and improve your business.

For free marketing methods, you will need time to work on them. Of course, with today’s technology, there are many tools that can help you to do this.

But eventually, it is best that you also invest in your marketing efforts.

Please note that marketing activities are the only activities that will bring in revenue for you as you are bringing in potential customers.

Step 5: Tweak, Test and Scale Up

Imagine your internet business being a machine with bots and nuts… It is working well but you know there are things you can do to improve the efficiency and output.

To do that, you may need to tighten the nuts, replace the bots and oil the machine whenever necessary.

test and tweak

Your marketing efforts are like the fuel for your machine to produce output… And depending on the quality of the fuel, the output will be affected.

In this case, your output is the sales revenue generated.

Since you have started marketing your website, you will need to track which traffic method works best for you and then scale up the effort.

As mentioned earlier, not all marketing efforts will produce positive results for you. So, you must keep testing until you find one that is working for you.

Tweak the strategy to fit your business.

Ultimately, you want to be able to increase your ROI (return of investment).

Once you have everything in place, scale up your effort.

By this juncture in your business, you would know how every dollar invested in marketing your business would generate more dollars back.

Of course, you need to be realistic when you are doing the testing and tweaking. This process does not happen overnight.

Sometimes, through testing and tweaking, you may realise that the product is not good enough or your ideal customer does not exist.

Therefore, we would also advise you to do your due diligence when you are working through the steps.

Conclusion

The above are my simple 5 steps to finding real success online.

I hope you have enjoyed it as much as I have enjoyed creating it for you.

Once you are able to successfully implement the steps, you can just do it again and again for different markets.

Since internet business’s initial capital outlay is significantly lower compared to a traditional business, you can easily replicate the whole process – “Rinse and Repeat.”

Each time, you can proceed at a faster pace, since you already knew the process and what to look out for.

I hope you would implement the steps I shared, and I look forward to hearing your success stories.

To Your Success,

Ewen Chia
International Bestselling Author
Internet Business Expert & Trainer

Internet Marketing Jargons Explained!

For anyone who is new to the internet business, internet business jargon or terminology can be confusing and complicated at first.

It is just like when you first started learning about simple Mathematics about adding and subtracting and then, there is algebra. It sounds “foreign” to you because it is very new to you.

Don’t worry, most of the terms are pretty straight forward and I’ve come up with a list of commonly used internet business jargon.

Please note that the list is non-exhaustive but comprehensive enough for you.

PS: This is not an English dictionary but just a guide which I hope can help you to understand the internet business industry better.

Let’s Start!

Above The Fold

The part of the page that you can see without scrolling down.

Adsense

Adsense is a popular Google Service that allows users to earn. It works in a way that when a visitor clicks an Adsense advertisement on your website, you earn.

Adwords

Google advertising platform that allows user to advertise their website.

Affiliate Marketing

One of the best business models in the internet marketing industry. You promote other person’s products and if you close a sale, you earn commission. The marketer is thus known as affiliate.

Learn how you can be a Super Affiliate here.

Authority Site

A website that is great influence over the niche and is popular among customers.

Banner Ads

Picture advertisements found on websites. They can be found anywhere on the websites and after the visitors click on the ads, either another window opens or they are redirected to another page.

Backlinks

Links form other website pointing to your website. Backinks are important part of improving SEO.

Blog

An online journal. Blog has evolved over the years and it has become more than just for personal use and more companies are using blog to share information about their product and services.

Bounce Rate

Percentage of people that are not receiving your emails due to full mailbox or some other reasons.

Call To Action (CTA)

Words that encourage users to do a take a specific action.

Captcha

A program detecting spam or bot by asking visitors to type in the characters they see in an image or solve a simple math problem.

Click Through Rate (CTR)

The percentage of visitors who visited the website and clicked on the link.

Cloaking

Showing different content to search engines and humans.

Content Marketing

Creating and distributing content to bring traffic to your website.

Conversion Rate

The percentage of visitors that came through the website and decide to make a purchase.

Copywriting

The art of writing to entice visitors to purchase or do a perform a specific action.

Cost Per Acquisition (CPA)

An online advertising cost structure where you pay per an agreed upon actionable event, such as a lead, registration, or sale.

Cost Per Click (CPC)

How much advertising fee paid for each visitor who click on the desired link.

Cost Per Impression (CPM)

How much advertising fee paid for a certain number times that your advertising appeared.

DoFollow

A backlink that can be followed by search engine spiders/crawlers/bots.

Domain Name

The website address.

Downsell

Selling a lower cost product or service after the prospect did not buy the initial product or service.

Ebook

A digital version of a book that is usually in PDF format.

Ecommerce

Electronic commerce is the buying or selling of products/services on the internet.

Email List

A database of email addresses that are collected from visitors subscribing to your content or customers that purchase your product.

Email Marketing

Direct marketing via the use of email!

Exit Pop

A pop up or redirect when the user tries to leave the website.

Front End Offer

This is the first product that is offered to the visitor for purchase.

Forum

An online community in which a particular interest or topic is discussed.

Guest Posting

To contribute a blog post on other people blog or website.

Hashtag#

Commonly used in social media platform to categorize a group.

HTML

Hyper Text Markup Language – the programming language for websites

Internet Marketing (IM)

Using the internet to market products or services.

Keyword

A highly search term or word in the search engine.

Landing Page

The first page that the visitor sees when he lands onto your website.

Link

A link from one website to another.

Meta Description

The description of a webpage that appears in search engine results pages.

Niche

A specific market or customer segmentation.

Read this post for more information on niche.

Online Marketing

Similar to internet marketing and marketing online.

Opt In

Visitor giving the email address in exchange for subscribing to your content such newsletter or a freebie.

Pay Per Action / Lead (PPA / PPL)

Both are advertising models as well as form of businesses for earning. Users are paid or paid only when a certain action by the visitor is done. For example, signing up for a free trial.

Pay Per Click (PPC)

An advertising model in which the users pay an amount for each click generated.

Plugin

A software that works with WordPress platform in providing some additional functionality.

Popup

Another “window” appearing after the initial website loads.

Private Label Rights (PLR)

A license to reuse, rename, remodel the digital products for personal use or sale.

Redirect

Direct the visitor to another website.

Retargeting

Did you come across an advertisement that seems to follow you on the internet after you first see and click on the ad? That is the power of retargeting and displaying the same or similar ad to the visitor again.

Sales Funnel

Sales funnel describes the whole progress of your business, starting from the visitor landing onto your website and then becoming your subscribers and subsequently, becoming your customer.

Search Engine Optimization (SEO)

Optimizing your website to achieve higher rankings in the search engine results.

Search Engine Results Page (SERP)

As the name suggests, the results pages after you search on Yahoo, Google, Bing, etc

Social Media

Facebook, Instagram, Twitter and many more!

Split Testing

Testing different website with different variables such as headlines or images to determine which combination yields the best results.

Squeeze Page

A type of landing page whose main objective is to capture email address or other relevant details of the visitor.

Subscriber

A visitor who opt-in to your newsletter or squeeze page.

Traffic

The visitors who visit your website.

Uniform Resource Locator

The address of a webpage on the internet.

Upsell

Selling another complimentary product or service of a higher value to a customer who has already purchase the front-end offer.

Webinar

An online web class that can be attended just by using the internet.

WordPress

A content management system for managing website.

 

Wishing You A Happy 2019!

Wishing You And Your Family A Happy New Year!

How To Choose A Niche For Your Internet Business

how to choose a niche

In order to start an internet business, you’ll need to pick a specific market to go into. The specific market that you are interested in is the niche.

What Is A Niche?

A niche is small but profitable segment of a market suitable for focused attention by a marketer.

Deciding on the niche is essential for both internet and physical businesses.

For example, if you want do an offline business; what type of business do you want to engage in? If you wish to start a consultancy firm, what is the type of consultancy do you intend to do?

  1. Marketing?
  2. Sales?
  3. Human resources?
  4. Finances?

Each is a specific topic that your business is focusing on. And, in the internet marketing industry, we usually refer to this specific market or topic as niche.

Same for starting your own internet business, you’ve to select a specific niche to focus on.

How To Select A Niche?

Let’s discuss on how to select a niche. There are 2 ways to do this.

1) Using Your Passion Or Hobby

Turn your passion or hobby and start with them. By choosing something that you already like, it is easier to start the business as you already have the knowledge in the topic itself.

Maybe you are an avid golfer and you have been playing golf for years and know a thing or two about swinging the golf club.

You may want to share your knowledge about having the perfect swing and in the process promote golf equipment or golf training course or even create your own digital product to teach other to how swing the golf club.

Following your passion allows you to be more enthusiastic when you are starting the business.

However, you’ll need to take note and accept that your passion might not be as profitable as you thought to be at first.

It is easy for you to start as you love the topic but you also need to be realistic and practical at the same time.

After all, your aim is to make money from the business. If eventually, your passion is actually not making profits for you, it does not mean that you have failed. It just means that you might need to market your business from another angle.

Unless, your hobby or niche is so “unpopular” or there is no related service or products that you can sell, then starting the internet business based on your passion should be fine.

2) Evergreen Markets

Another way to choose a niche for your internet business is to select the specific topic from the evergreen markets.

Evergreen markets refer to markets that consumers are always buying the products or services and at the same time, there are always new products or services introduced.

The 3 biggest evergreen markets are:

-Improving Health
-Creating Wealth
-Improving Relationship

The above 3 markets are the biggest and there are always have something new for the consumers.

If you look closely into these markets, you’ll find yourselves also as a consumer in at least one of them.

Anyone would yearn for a better health, more money and better relationship.

But, the niche is not in health, wealth or relationship.

Instead, you should select the specific topic to focus on.

All 3 of them are very, very HUGE markets.

Within health alone, there are some many different aspects of health:

  • Skin Care
  • Weight Loss
  • Anti-Aging
  • Natural Remedies
  • Mental Health
  • Strength Training
    and many more!

As for making money to create wealth, there are so many ways to make money.

It does not restrict to just making money online. It can also be about physical offline business.

At the start of this post, I started with a consultancy business example. The niche can be about providing human resources consultancy to construction companies.

Now, you can tell that it is a very specific market, provide human resources consultancy to construction companies, and not F&B businesses or Accountancy firms.

The niche has to be specific.

For, internet business itself, you can venture into:

  • eBay Auctions
  • Blogging
  • Ecommerce
  • Internet Marketing
  • Online Forex Trading
    and many more!

Even within ecommerce, you’ll also need to go in-depth to what you really want to focus on. Is it going to be pure Arbitrage business or Dropshipping? What kind of products do you want to sell?

In short, you need to be very specific about your niche.

You can go as specific as reducing flapping arms size for women above 40 years old in the health –weight loss market.

Before, you decide on what niche to target, you should also do your due diligence to research about it.

I had written a separate article on how you can research your market using 3 simple tools earlier.

Please read it if you have not.

So assuming that you already done your research and decided on your niche. The next step is to build a website around this niche and start to do your promotion.

Unfortunately, what if after months of consistent effort, there is still no results?

You may ask me, did I chose wrongly or should I change the niche?

Now, if you are really working hard to promote your websites consistently, not just once or twice or whenever you feel like it, then you might want to relook at your marketing efforts.

Unless you have chosen a niche that is based on trend, and the trend had past, then it might be wise to move on.

I hope you have benefited from this post and do like and share it if you find it useful! Thank you!

How To Create Professional Images Including Banners, Facebook Cover Photo And Many More Using A Free Online Tool!

A picture tells a thousand words. I think you cannot disagree with me that an ad with image is likely to be more effectively compared to chunk of plain text. The image can show a lot of things and more importantly, capture your attention.

Just scroll through your Facebook timeline. What usually catch your attention?

99%, if not 100% of the time, it is the image that catches your attention and makes you stop scrolling.

Even when you are surfing YouTube, video producers create specific video thumbnail just to catch your attention. You don’t really read through the titles of the videos at first glance.

So we cannot deny how important a good image can help you even in your internet business. Whether it is in your sales letter, blog post or on the various social media platforms.

What if I tell you that you can actually create your own professional images such Instagram images or Facebook Cover photo with just a few clicks for free?

Would you love to find out more?

I hope you do and today, I’m going to share with you how you can use Canva – a FREE online graphic design tool to help you to design and create your very own images for virtually any purposes.

First, go to https://www.Canva.com to sign up for a free account.

Just choose personal use which is the last option.

Follow the instructions and then once you have successfully registered for an account, login to the tool. After that, you can see that there is a preset of templates.

You can search for the templates on the search bar or scroll through the Create A Design segment.

Let’s take a look at what Canva can help you to design…

  • Facebook Cover
  • FlyerBlog Banner
  • Instagram photo
  • Pinterest Graphic
  • Infographics
  • Logo
  • YouTube Channel Art
  • Skyscraper Banner Ad
  • And many, many more!

Yes, that’s right. You can virtually create any kind of images. You can also make use of the custom dimensions to create a custom size image.

Different types of images have different dimension requirements. This is when Canva is such an useful tool as they provide the dimension or at least the correct dimension ratio for you.

In addition, the best part is that there are already many template layouts available and you do not need to start designing from scratch.

Using the template, you can edit and design your own image.

For this post, I am choosing the Facebook Cover as an illustration.

As a start, I suggest that you choose a background image first before you start to edit the image. There is plenty of background images for you to choose to design your image.

Click on BKGROUND on the left and choose one background image to start.

Next, you can make use of the ELEMENTS field to add new or edit elements.

You also can edit the elements. The editing option will be on appear on the top left within the design panel. You can change the colour or flip the elements.

At any point of time, you can also choose to undo your last action. Press on your keyword CTL + Z or click on the UNDO icon on the top left.

Just make use of the free stuff. There is no need to get the premium icons or special graphics.

You can even also upload your own images!

If you make to change the position of the images, simply click on the POSITION and change the position of the image or to align it to the page.

Of course, you can also add text to your image. Click on TEXT on the left side and choose if you want to add a heading, subheading or body text.

You can edit the text font, colour and font size. The editing panel is at the top of your image.

After you are done with the editing and satisfied with what you have done, you can click on the DOWNLOAD or PUBLISH button located on the top right to save the image.

Depending on the type of graphics that you are creating, you can even publish them to the exact platform directly!

After you have saved the image, you can use it for your intended purpose.

Now, if you wish to edit the image again after exiting Canva, you can login again and go to YOUR DESIGNS.

Click on the graphic that you’ve designed earlier that you wish to edit and proceed.

I hope that you’ve benefited from this quick tutorial on how to use Canva to design and create professional images for your internet business.

Now, go and “play” with Canva now!

Talk to you soon!

optinimage