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3 Myths About Marketing Online

Marketing on the internet, for a newbie, can be a mysterious and dangerous place. It is important that you have a good understanding of the possible issues that you may face.

However, many things are simpler than they seem and this guide will be the one to help you find out what you are doing wrong so that you will have an easier time marketing on the internet.

Myth #1: Setting Up An Ad Is Hard

Having your first ad running is not that difficult, you have many possible options and platforms that can assist you with getting your advertising content out to the public.

In fact, platforms such as Google Adwords make it a completely braindead task. Actually, your first ad is part of their registration process and you can have your ad up and running in less than ten minutes. You can learn more about advertising on online platforms on the internet with our individual topic guides that can guide you through each platform with detailed step by step instructions.

Myth #2: Advertising Through Free Avenues Of Traffic Is Impossible

Advertising on a free Facebook page or your own blog is not difficult. You just need to know what you are doing in order to get a page or the blog to be effective and useful.

The first thing that you will need to take note of is the quality and quantity of the content on your page. Your content has to fufill a few criterias.

Is it Useful?

Content that does not benefit it’s reader does nothing for you too. If you are writing content that is able to help the readers by providing them with information that they can use to get a better understanding of their problem and solve the issues that they may be facing, you will be able to have a good reader base that will follow you for advice.

Does it capture their attention?

Sometimes, it helps to write better. You should consider looking at the top rated articles over various article directories and see how they are written.

In general, you will see a few similarities. These articles are usually written with simple english, and with commonly understood vocabulary.

Why use words that no one can understand, after all?

Does it have a call to action?

If you have an article that is not able to motivate the reader to take action, then you will have a hundred percent chance of not having anything done.

To make sure that your article is effective, make sure that your article has a direct and clear Call To Action so that your customer knows exactly what he needs to do.

Making the body of text that is acting as the call to action larger and more obvious is great too. If the text is too small, the customer might miss it entirely.

Myth #3: Making Money With Paid Advertising Is Difficult

If you think that free methods of advertising is the only way forward, you may be missing out on the opportunities that can come from using paid advertising in your internet marketing.

Paid ads can generate a good amount of traffic, and if you are able to make that traffic count, you can see quick results nearly instantaneously.

It does not cost much to have an ad as a testing platform for your usage. Most CPC ads are able to have a daily budget set by you so that you do not overspend.

No one would run paid advertising if it was not effective. The sheer number of ads that are available online is a good indicator of the power that paid advertising holds.

So stop believing these myths and start driving targeted traffic to your website today!

Making Your First Business Autoresponder Sequence

Have you wondered how large companies are able to continuously engage their audience? What can you do to reach hundreds of thousands of people, capture their attention, and successfully communicate with them without spending much on advertising?

 

Many large companies rely on email to market to their customers without having any additional costs from running events at fairs, or on normal forms of traditional media. Through the power of Email they can reduce their costs and ensure that they stay in touch with their current, and future customers.

 

Today we will discuss the strategies and tactics of good email marketing, and how you can get your first autoresponder sequence going. This guide is for Brick and Mortar stores, online businesses or individuals looking to get a kickstart to their current business.

 

Regardless of who you  are, and where you are from, you can definitely use Email Marketing to your advantage. All we need to do is to think of how you can integrate email into your current sales or marketing channels to capture leads for future purchases.

So lets get started

 

Selecting An Autoresponder

The first step you will need to take is to select an autoresponder. Normally it would be best for you to use Getresponse or Aweber, but you can consider using other autoresponders if you have niche requirements. For Brick and Mortar stores you can actually use Mailchimp as they have stringent requirements that your business will be able to meet without any issues.

The first time you mail them is the first impression that they have of you.

The First Email

The first email that your subscribers get will be the most meaningful one that they can and will get. Not only does the first email consistently get the highest open and click through rate, it also has the ability to be the first introduction that you subscribers get from you. You can consider a call to action that would really entice your audience and keep them engaged in a variety of ways. For example you can get your audience to do a survey or join a Facebook group.

Get the word out, make an email broadcast.

Broadcasting

As you reach out to your audience from your current list, you will eventually run out of emails in your autoresponder. One of the benefits of most autoresponders is the ability for you to be able to reach out to all of your subscribers at the same time with a broadcast. This is especially so for Brick and Mortar stores that are constantly rolling out new offers and products and will not have much need for an autoresponder sequence.

Cross selling allows you to make the most of your list.

Cross Selling

Cross selling is the act of selling additional goods and services to your current customers. This is easy for you to do as you will now have a list of customers that you will get over time. With these customers you can now promote related products that they would want or need. As you have built a business relationship with them before, and have a good rapport with them they will be more likely to purchase from you, especially if they are shown relevant products.

 



Making Your Own Ecommerce Store With Only Paypal And Wix

Now that we know how you can use Paypal with the steps in the other post, you can now get started with using Paypal not only as a payment processor, but as a way for you to manage your inventory without paying for an Ecommerce solution. Today, we are going to show you how you can use Paypal and Wix to make a basic site that has your products available for sale on it immediately.

 

First off, you will need a Wix site. While it does have a fair amount of disadvantages, it is one of the best choices for newbies that are very hesitant to spend money on their first online business. If you have the skills and ability to do more, you can always consider other options later.

If you are making one from scratch now, you can select from their list of available templates, or use their integrated ADI to make a store to your needs.

You nearly have to do nothing to get your site up.

Now that you have a Wix site of your own, you can now look towards getting a Paypal Business account. You will need one in order to painlessly conduct business online. Both standard and business accounts are able to accept payments, but it is more convenient to do so on your own business account.

It’s pretty easy.

Now, you can start making your Wix site useful. All you need to do now is to add your products, and add your payment processor( In this case, it’s Paypal).

Here we are going to make a few adjustments that would allow you product to be shipped and taxed properly. For this example, we will not be taxing our customers due to our tax code on goods sold internationally, and we will provide free shipping.

Now, lets make our first product to sell. A store without products can’t possibly make money at all, after all.

Your first product, one of many.

Wix also allows you to track your inventory using the unit quantity and the unit weight of the product. If you are doing the tracking on your own, physically, there is no need for this.

Once you have your own product up, it is now time to test it. Testing your site is simple, just add your product into your cart, and go to the check out page. If you are able to check out your current product, your page has successfully sold its first product.

 

Additional considerations

Wix, on paper, looks like an expensive hosting solution for the average person. For the money that you would spend on a basic store, you can get more value from your own cpanel hosting from nearly any host, like Bluehost. But, it does offer a lot of features and benefits for those that are willing to pay for it. For 13 dollars a month on the current promotion you have a dedicated autoresponder that will allow you to market to your leads via email, and also run your own store off of Wix too. Even at the regular price the value offered is substantial for the price.

For people who are concerned about the security of Wix, they can consider doing things the hard way for free, or sign up for an Ecommerce solution that they can use on their own host.



Time Management For Internet Marketers – How You Can Improve Your Online Marketing Efficiency

Have you ever found yourself trying to balance your current work obligations, your internet marketing dreams and your family and friends at the same time? Would you like to learn how you could avoid all of the many distractions that are eating away at your free time? Well all you have to do is to keep on reading and to implement our steps into our schedule and  you will instantly see the difference in your current lifestyle and schedule by the very next day.

Marketing online is quite simple, but it is quite a time consuming task for anyone who is trying to become an internet marketer. Your approach may not be the most efficient, especially if you are easily distracted by the many possible avenues for other tasks to overwhelm you at any time.

Do you know which direction you’re headed for?

The first step that you would have to take is to take note of the important tasks of the day, you will need to be aware of what you must do, what you can do, and what you have no need to do. Once you have organized the activities in the day into this category, you can now ignore the non important tasks of the day without wondering if it is important to focus on the important things in your life.

A list will really help you keep things in check.

Learning how to budget the time for a task is also very crucial to making sure that the time that you have spent on something does not spiral out of control. If you are writing an article, and you think it should take half an hour, it should not take much more time than that. If you have spent time trying to fix that article you could’ve done something else, or wrote a new article from scratch instead. By budgeting for your tasks and knowing when to abandon them you can do more and waste less time on wasteful work.

The clock’s ticking.

Delaying less important tasks is also an important skill. If you have a few things going on, you would spend less time trying to do one thing at a time, by staggering the tasks and budgeting the time for it than for you to spend the whole day trying to juggle different issues that would take varying amounts of time to fix.

I hope that you have learned how you can record, budget and delay your tasks to acheive the best productivity that you can get from your daily work. With this new knowledge you can work fast, abandon useless projects and make sure that your important work always comes first.

 


Paypal Payment Integration Tips – How To Get Paid Through Paypal

Now that you have your own funnel and website, it may be time to expand your site to include a Paypal button so that you can start making sales over the internet, globally, with anyone in any country being able to purchase your goods.

 

In this guide, we will take a look at the various steps that you can use in order to make your first Paypal sale possible.

Starting off

The first thing that you will need is a Paypal Business Account. This will allow you to be able to make selling via paypal a simpler task. While it is possible for you to receive payments on a personal account, it is significantly riskier due to a variety of factors that would significantly affect the way that the payments can be contested. We will always recommend that you start off with a business account.

Once you have a business account, all you will have to do is choose the method that you will use to receive money from people online.

Once you have gone to the Paypal landing page, you can create an account. To get a business account you will have to click on the Receive Payments button.

After that, you can now focus on making your first mode of payment, in this example we will make a button that will be able to allow you to sell something almost immediately.

We are going to use a HTML button in this example, because not everyone has the ability to use Ecommerce options that are also offered to you by Paypal.

You will also be asked if you would like to use Paypal exclusively to process all credit and debit cards, or if you would like to use Paypal for Paypal only transactions. The reason for both options being available is due to the needs of site owners to be able to cater to all cards with one payment processor, or to accept payment via Paypal if they do not have the ability to do so otherwise.

The best part of Paypal is the ability for you to make custom buttons for custom amounts, and then attach that very button to an item that you are selling. Paypal will also help you keep track of your inventory, not only will it track your current stock amount, it can even track your profit from your sales.

Once you are done setting the various settings that you would like for your button, you can now add it to your site. However, Paypal does give you the option to email your buyer with the link, that would allow you to be able to skip adding a button to your site entirely. If you are not able to make the changes to your site if you do not know how to use the HTML editor in your hosting you can just email your clients and customers instead.

 

Adding The Button

Now that you have the button code, all you will have to do is to open your site and add the code into your site.



How it’s Made: Sales Funnels

Ever wondered why, when you go to any fast food restaurant, say for example KFC, you’re constantly bombarded with additional questions even when all you want is a simple 2 piece chicken meal? Buying anything from your local stores will never be the same if the person selling you whatever it is that you’re looking for didn’t try to push for additional sales and promotions.

This is what is commonly known as a sales funnel. It is a simple concept that is poorly understood by many marketers, both online and offline. If you would like to learn more, all you have to do is to just keep reading.

Would you like some fries with that?

What’s A Funnel?

A funnel is a visualized representation of the sales process that allows you to make a prospect into a sale, and that sale into more sales and actions. For example, if Mcdonalds is looking to run an aggressive promotion by offering 5 dollar meals as a time limited deal, they can get more customers into their store. These customers will then be subjected to the full extent of the Mcdonalds sales funnel in order for Mcdonalds to maximize their sales, and in turn, their profits. Sure, they may lose three dollars on their promotion, but they make make that money back if the customer buys a large coke and then adds a Mcflurry on top of their existing order.

Its like a flight of stairs, your customers can only go up or down.

Why Use Funnels?

A funnel provides your business with a simple, standardized process that would allow your business to properly implement the steps needed to convert fresh customers or fresh leads into customers that have sat through a few upsells or have been asked for a few actions to be done. This gives you a few benefits.

Firstly, you know what to do in a few common scenarios. Some leads may have absolutely no idea what they would like to purchase, and sometimes it may be up to you to suggest a product or service to solve their problem. Having a funnel would allow you to know exactly what you need to do next. Additionally, you will know exactly what you would need in order to get or ditch the lead. Not only that, but this allows for further testing. If a lead is not willing to perform an action, say, give you their email address and phone number, you can make a test of your own and find out why.

 

What Else Can You Do With Funnels?

With Funnels, you can now provide a standard sales script to your customers and allow them to be completely used by all of the processes that you have set up.

For example, an ice cream store wants to set up its own funnel. When the customer enters the store, the staff will now have a simple script that they can refer to in order to get the customer to upgrade their product( Would you like two scoops instead of one?), add other optional purchases to augment their original product( How would you like a waffle to go with that?) and perform actions that would help your business grow( Would you like to sign up for our survey? You can get a free scoop of ice cream!).

 

Now that you have a better idea of what a funnel is, and how it could help your business, you can now consider how you could make your own funnel and improve your business.

Think about how even stores like Starbucks use their own funnel to get you to sign up for a membership card or get something to go with your drink.

 


How To Optimize Reddit Ads : Learning the Nuances Of Reddit Marketing

In our previous article, we had covered the basic steps that would allow you to start your first campaign on Reddit. So today, we will cover the various steps that you can take to optimize your Reddit ads.

Getting a good idea of how your Reddit ad works

Learning how your Reddit ads works to deliver traffic to you is an important factor. The first thing you would see on the front page of Reddit is the default landing page for all users that do not have an account.

This is a sample of the Reddit ad placement.

 

Now, with your ads, you have two choices, either you can have a small thumbnail with a short paragraph on the very top of the page, in front of every post, or a standard banner at the side.

While most people may choose to use the banner ad at this point, the post size ad is also a good choice if you have a good understand of Reddit.

 

With the top ad, you can capture their attention as and when they use Reddit. As you occupy the top space between the menu bar and the top post, your ad is in a prime location. This spot is directly above the very first post and it is the first thing that the users of Reddit will see when they login and access the front page.

 

While the content that is shown to them is less prominent that a giant square banner ad at the side, it will still be more visible to the users of Reddit than the banner ad because of the high chance that Redditors would see your post as they scroll from top to bottom.

 

Targeting Your Ads

Another thing that you should definitely take note of is your ad targeting.

As your ads will be running on a CPM basis this it is important that you get your targeting down. Or you may just end up selling your products to the wrong audience.

 

SubReddits

Subreddits are interest groups that work to provide the users, normally referred to as Redditors,  a space for them to share content about topics that they find interesting. What that means is that the content on Reddit  as a whole is divided by the subject or interest of that particular groups. These pages can have a wide variety of uses, and pages can be made for anything.

Targeting on Reddit is simpler than you think, as the general demographics available online will automatically sort themselves out as they will only subscribe to subreddits that they are interested in.

To choose the subreddits that you are interested, all you need to do is to search for a topic that is relevant to the interests of your chosen audience or demographic.

There are also related subreddits, and those will also be shown when you search for a subreddit so that you can easily select them. By selecting these subreddits you can target a larger audience without compromising your current ad effectiveness.

I hope that this article has helped you better target your audience on Reddit.

 

 



Advertising On Reddit

Reddit is a social media platform that works a lot like Pintrest, you can subscribe to boards that you are interested in, and generate a single newsfeed with things that would interest you. Out of the many content curation and aggregation sites, Reddit provides the greatest flexibility and variety of articles. The content on Reddit can range from deep, technical university articles and journals, to various forms of memes and jokes, on the same unique page for you.

 

Reddit is also a good choice for marketers, with a CPM model of advertising. However, what sets them apart from normal CPM is that you can target your niche and location with nearly no work at all.

Targeting On Reddit

Targeting on Reddit is split up into three main categories; namely interests and subreddits, location and time, and target platforms.

This allows you to choose who to target, where to target, when to target, and which devices to target. With this, you have the ability to target very specific demographics. For example, you can target people who like cats, people in the specific /r/cats subreddit, in Canada.

Targeting By Interests

Targeting by interests is the easiest way to select your audience, without thinking about the other relevant subreddits that you may know, you can reach out to the people that are currently interested in something with a general spread within a specific niche. For example, if i was advertising a dieting product i can just choose a health and fitness interest. By doing so i do not need to search for relevant subreddits that would be interested in my product.

Targeting By Subreddits

Targeting by subreddits is an option that you can choose if you are a seasoned marketer who is well versed in Reddit. By knowing the specific subreddit that would be interested in your product, you can charge into the subreddit that would bring you the most traffic, with the best quality. However you would need a good understanding of how Reddit works, and how you can best optimize to the subreddits that you have chosen.

Targeting By Location

Targeting by the user location is also another option that you can consider, this is pretty simple if you have a good idea of how you can optimize your content to the average redditor. By optimizing it towards a mostly americanized; english speaking audience you can ensure that you are able to capture only traffic from by such demographics by limiting all of your traffic to the major english speaking countries. These countries would have a similar culture as well.


Analysing your Bing ads

If you are interested in Bing Ads as a method of traffic, this is the guide for you!

 

Here, we are going to analyse a real scenario that we had used in order to drive traffic to a site.

 

But, before we get straight into the ad, let me show you how you can use the keyword planner to find the keywords that would best suit your ad.

Keyword Planner

Using the keyword planner is rather easy, just look for the campaign that you would like to run the keywords with, and you can get started with your keyword selection

 

One thing you have to note, however, is that not all keywords are the same, and they will result in different costs and provide you with different levels of performance. You will need to choose the keywords that will be the most effective for the ad that you would like to promote.

Seeing the campaign

Here, you can see the current campaigns that are running, and analyse their performance with the interactive graph in the center of the screen,

Even if you are not good with Bing Ads, you can still understand the simple graph made by your data. It will show you two line graphs against each other. Even with no experience you can do a basic analysis of your site performance over time. Here, you have a full control over your current running ads.

Under your ads section, you can see the selected ads that you are running for your squeeze page and their individual performance statistics. Once again, the graph can help you make sense of the data without you needing to mess about with a manual graph in Excel.

Analyse your data

Now that you have a basic understanding of how your Bing ads manager is supposed to work, you can now analyse the data that you get once you have an ad up and running.

CPC vs Clicks

One of the most important measurements is the cost per click vs the total number of clicks that you are getting on your ad, with this you can gauge your daily spending on ads, and select ads that can deliver a low cost per click with a volume that would be acceptable for you. By choosing the right keyword set you can reduce your costs without severely affecting the total volume of traffic into your site. By selecting the winning keywords, you can get the most effective ad out.

CTR

The click through rate of your ad is also important,, it is a good way to judge the effectiveness of the ad against the keywords selected for it. The click through rate is basically the total number of people who clicked on an ad against the total number of people who viewed the ad. A high CTR ad is a very high performing advertisement because the people who see it want to also see the offer that you have.

 

Now that you have a better idea of what you can do with Bing Ads, you can now run your own ads properly.

 

 


Making Youtube Ad Magic: Learn how you can setup your first ad up today!

So You Wanna Advertise On Youtube?

If you’re coming back from the other article, that’s great! If not, check it out here.

Let’s keep it short and sweet, seeing as you know why you’re here now. :)

Firstly, let’s start off by going to your Ad manager. From here you can click on the Ad that you are looking for. Seeing as we are making Youtube Ads, you can select the video option.

After this, you will be brought to the next page.

From here, you will now put the groundwork that will go into your Ad. In this page, you will put the settings that would allow you to your Ad work the way it should.

The first filed is the name of the campaign, this should be quite self explanatory, just key in the name of the campaign. You can call it whatever you like.

After this, you will now set the type of video Ad that you would like. The easiest way for you to have your Ad running is to use the standard setting. However, if you would like to promote an app, or some Ecommerce item, you will be able to use the other two options.

Now you will have to choose between In-stream or video discovery Ads or Bumper Ads, if you need a refresher for what these terms are, you can always refer to the previous article here.
From here, you will choose the CPM and the CPV cost of your Ad. If you would like a better explanation of these terms, you can refer to this article here.

You can manually bid for Advertisers to show your Ad, or you can do it automatically.

Manual bidding is better if you would like to keep your costs low, or if you have a good idea of what you are doing as is. If you’re new, you can always start off with automatic bidding on other forms of Ads, but for Youtube you can only bid for Ads manually.

Before you proceed to the next page, take a look at the Advanced Delivery Methods tab. Under this submenu you can set your delivery method, targeted locations and networks.

One thing to note is that you will have to target your local area if you are running a brick and mortar business, or if you are offering services in an area.

There are a few other options, but we can ignore these for now, you can always learn more about them if you like at a later date.

In the next page, you can set the video that you would like to use as the Ad, and the bidding amount. Another feature of Google Adwords for Youtube is the ability for you to set a higher bid from your current bid for popular videos. A higher bid here would encourage people to use your Ad more often for popular videos. And a higher bid overall would make it possible for more people to see your Ad.

Targeting

Another key factor in the success of your Ad is it’s targeting. You will need to know how you can make your Advertising capable of reaching the right audience.

Without the proper targeting, your Ad will not be of much use. Before you target your audience, you will need to know what you can do with the Ad targeting.

Demographics and Interests

The two main settings that you can Adjust are the demographics and the interests that you will be targeting. With the many choices available, you will need to think long and hard about the methods that you can use in order to reach your audience.

You can consider the general demographics first. Who will view your Ad? If you’re selling makeup you will definitely target women from 18 to 40, and if you are selling gym equipment you would target men from 18 to 40 too.

Secondly, you can target the actual interest group that would be interested in your products. You can either choose from a list or search for an interest that you would like to use.

Examples

We came up with a few possible scenarios that you may be able to refer in order to get your Add off the ground. For Example, you can use the Sports and Fitness interest to promote a weight loss product, or an exercise guide to men from 18- 40. Alternatively you can promote a weight loss guide under Beauty and Wellness, to women between the ages of 18 – 40.

The possibilities are endless, its up to you to come up with your own Ad ideas and get to work making your Ad successful.