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Advertising On Reddit

Reddit is a social media platform that works a lot like Pintrest, you can subscribe to boards that you are interested in, and generate a single newsfeed with things that would interest you. Out of the many content curation and aggregation sites, Reddit provides the greatest flexibility and variety of articles. The content on Reddit can range from deep, technical university articles and journals, to various forms of memes and jokes, on the same unique page for you.


Reddit is also a good choice for marketers, with a CPM model of advertising. However, what sets them apart from normal CPM is that you can target your niche and location with nearly no work at all.

Targeting On Reddit

Targeting on Reddit is split up into three main categories; namely interests and subreddits, location and time, and target platforms.

This allows you to choose who to target, where to target, when to target, and which devices to target. With this, you have the ability to target very specific demographics. For example, you can target people who like cats, people in the specific /r/cats subreddit, in Canada.

Targeting By Interests

Targeting by interests is the easiest way to select your audience, without thinking about the other relevant subreddits that you may know, you can reach out to the people that are currently interested in something with a general spread within a specific niche. For example, if i was advertising a dieting product i can just choose a health and fitness interest. By doing so i do not need to search for relevant subreddits that would be interested in my product.

Targeting By Subreddits

Targeting by subreddits is an option that you can choose if you are a seasoned marketer who is well versed in Reddit. By knowing the specific subreddit that would be interested in your product, you can charge into the subreddit that would bring you the most traffic, with the best quality. However you would need a good understanding of how Reddit works, and how you can best optimize to the subreddits that you have chosen.

Targeting By Location

Targeting by the user location is also another option that you can consider, this is pretty simple if you have a good idea of how you can optimize your content to the average redditor. By optimizing it towards a mostly americanized; english speaking audience you can ensure that you are able to capture only traffic from by such demographics by limiting all of your traffic to the major english speaking countries. These countries would have a similar culture as well.

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