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International Speaker and Trainer. #1 International Bestselling Author

Sales Funnels 101

Ever wondered why, when you go to any fast food restaurant, say for example KFC, you’re constantly bombarded with additional questions even when all you want is a simple 2 piece chicken meal?

Buying anything from your local stores will never be the same if the person selling you whatever it is that you’re looking for, didn’t try to push for additional sales and promotions.

This is what is commonly known as a sales funnel. It is a simple concept that is poorly understood by many marketers, both online and offline. If you would like to learn more, all you have to do is to just keep reading.

What’s A Funnel?

A funnel is a visualized representation of the sales process that allows you to turn a prospect into a sale, and that sale into more sales and actions.

For example, if Mcdonalds is looking to run an aggressive promotion by offering 5 dollar meals as a time limited deal, they can get more customers into their store. These customers will then be subjected to the full extent of the Mcdonalds sales funnel in order for Mcdonalds to maximize their sales, and in turn, their profits.

Sure, they may lose three dollars on their promotion, but they make make that money back if the customer buys a large coke and then adds a Mcflurry on top of their existing order.

Why Use Funnels?

A funnel provides your business with a simple, standardized process that would allow your business to properly implement the steps needed to convert fresh customers or fresh leads into customers that have sat through a few upsells or have been asked for a few actions to be done. Essentially, we want to increase each customer lifetime value.

Firstly, you know what to do in a few common scenarios. Some leads may have absolutely no idea what they would like to purchase, and sometimes it may be up to you to suggest a product or service to solve their problem.

Having a funnel would allow you to know exactly what you need to do next. Additionally, you will know exactly what you would need in order to get or ditch the lead.

Not only that, but this allows for further testing. If a lead is not willing to perform an action, say, give you their email address and phone number, you can make a test of your own and find out why.

What Else Can You Do With Funnels?

With Funnels, you can now provide a standard sales script to your customers and allow them to be completely used by all of the processes that you have set up.

For example, an ice cream store wants to set up its own funnel. When the customer enters the store, the staff will now have a simple script that they can refer to in order to get the customer to upgrade their product (Would you like two scoops instead of one?), add other optional purchases to augment their original product (How would you like a waffle to go with that?) and perform actions that would help your business grow (Would you like to sign up for our survey? You can get a free scoop of ice cream!).

Now that you have a better idea of what a funnel is, and how it could help your business, you can now consider how you could make your own funnel and improve your business.

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How To Do Article Marketing Effectively

There are many ways to generate traffic to your website. I had always taught my students to use at least one paid and one free traffic method.  If I only have time to do one free traffic method, that it is going to be article marketing. This means that I will write articles and use them to promote my websites.

Article marketing is one of the easiest free traffic method. Remember that content is the king on the internet and people are always demanding for content.

However, please provide quality content so that your readers will benefit from it and go to your website again and again.

So how does article marketing works? Let’s go over a broad overview of the basics.

Article marketing refers to the writing of article and then distributing it on the internet with a link back to your website.

It actually involves a bit of branding, SEO and content syndication.

The content itself is very important and if you are able to write well and do it correctly, it can help to consistently bring traffic to your website for a long time.

One of my coaches had written more than a thousand articles many years ago and today, these articles are still bringing traffic to his website!

In addition, if your website is a content website such as a blog, it will be getting more backlinks and it helps in the ranking in search engines.

When people keep seeing your content on different sites, you are also starting to build your brand and reputation.

So why do you want to put articles on other people’s sites in the first place?

When you first started out, your website is probably very new and do not have much content and reputation. They are also not going to be ranked in the first few pages of the search engines.

Putting your articles on other people’s sites and then linking back to your own website can leverage on the site’s traffic.

In addition, you are also building backlinks in the process which slowly help to increase the ranking of your website.

Ultimately, you want visitors to visit your website.

So when someone reads the article on other people’s site and find that your content or idea is interesting, he may be enticed to visit your website. So after reading the article, he will click on the link that you had provided earlier and visit your website!

In order to do this, start of with finding your keywords and include them in your title.

The keyword should also be carefully chosen in order to maximize search engine traffic.

Next, start writing the article. Do your research and write at least 400 words. But please do not write too long as most readers on the internet do not like lengthy content. The attention span is reducing every second he spends reading the article.

When your article is done, start approaching other sites’s owners. Propose to them that you like to contribute to their website content. Do take note that you should preferably find sites that are in the same niche as your website. So that the traffic that goes to your website are already interested in your niche.

Once they accept your request, you can send them the article and remember to include a link back to your website.

Do this consistently and you will be able to reap the benefit of article marketing.