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4 Simple Ways To Improve Local SEO

In my last blog post, I talk about what you should know about your competitors and the importance of keywords and how I managed to start ranking my website for a local service that I am providing.

If you read the post, it says how I made certain changes to rank my website for Singapore Virtual Office Address.

Today, let’s discuss how ranking for area specific terms can be a big boost to your business. Many people don’t think local SEO makes a big difference, but this isn’t the case.

The good thing about it is that it’s usually quicker to rank for local terms. This is because you have less competition. While there might be tons of sites going for the keyword “weight loss,” there are significantly less going for the term “New York weight loss.”

So how do you get ranked for local terms? Here are four simple ways to improve local SEO.

1) Include Keyword In Your Title, Content And Description

This is the most important factor in getting ranked. You should put the keyword at the beginning of your title, as well as in the content a few times. This lets Google know what the page is about. Therefore, it will make it more likely you will get ranked.

2) Use Anchor Text

When you do get links to your site, make sure the anchor text (the actual link text) includes your main keyword phrase. Google looks closely at the anchor text to let them know what the site being linked to is about.

So if you have one hundred links pointing to your site, and seventy of them say “Houston Legal Service”, they will be able to surmise what your page is about.

However, you don’t want to have every single link to say the same thing. Google likes natural link building. So if 100% of the links say “Houston Legal Service, they will view this as unnatural, and this may affect you in a negative way.

3) Build Quality Links From Authority Sites

Every link is not created equal. Google puts more weight on the links from quality sites a lot more. Therefore, be sure to target legitimate sites for your link building efforts.

Read my blog post on how you can actually build quality link from authority sites here.

4) Make Use Of Geo-Tags

This is not a new strategy, and it’s been around for a long time. However, many internet marketers aren’t familiar with it.

Basically, geo-tagging is where you put metadata in your HTML code. This lets the search engine spiders know where your site is located. You can do the same for pictures you put on your site. This will help you rank for localized searches.

The metadata includes your latitude and longitude coordinates, and sometimes other variables like altitude. If somebody is doing a search with geotagging enabled, your site might show up.

While geo-tagging does work, you can definitely rank without doing it. However, there’s no reason not to use it, as it definitely couldn’t hurt.

The bottom line is, getting ranked for local SEO terms is a great way to get more business. Implement these four ways and you should see results from your SEO efforts shortly.

What You Should Know About Your Competitors

In order to grow and expand your online business, not only should you know the inside out of your targeted audience, the next thing you should also understand is your competitors.

Then, you are able to formulate effective strategy to beat them and gain a bigger market share. This includes creating an effective SEO, keyword targeting plan, pricing and new product and services.

When you first started out, I always advise my students to keep it simple and take one step at one step. However, when you are more familiar with how internet business works and ready to scale your online business, it’s time to do a competitive analysis.

The online world moves rapidly and so does your competitors. While you should not be stressing out about it, you should always keep them in your mind.

So how can you understand your competition? Here are 3 key questions you should look into.

Question #1: Who are your competitors?

This is probably the most important questions on the list. Do you know who are your competitors? If yes, are you able to do a competitive analysis?

In addition, are they your direct or indirect competitors?

You need to know the answer so that you are able to differentiate yourself and offer an unique selling proposition (USP) to your potential customers.

It is best that you can get their pricing, strengths, weakness and positioning of your competitors.

This helps you to know where you stand and identify potential untapped markets. Hence, you have the potential to carve out a specific niche for yourself.

Question #2: What are your competitors’ primary keywords and how are they ranking?

If you are using a content website, it is very important to plan your keyword wisely.

Compare how do you stand and where can you gain an advantage over your competitors in terms of the keyword.

If you are nowhere your competitors in certain keywords, you might want to rethink your SEO strategy.

I recently did an competitive analysis of my competitors and keyword targeting and manage to rank for a few targeted keywords within days of implementing the change!

One of the services that I provide is Singapore Company Virtual Address and the website is ranking for several keywords now!

Question 3: How active are your competitors on social media?

One of the best ways to spy on your competitors is to subscribe to their content on social media.

This allows you to determine how aggressive are they and also provide insights to the direction of the company.

In addition, their activities might inspire new content idea, product or service and helps you to stay ahead of the competition.

If you are able to answer the 3 questions above, you definitely have a better understanding of your competitors.

Now, the truth is that they are also able to do the same. So make sure that you are always reviewing your analysis semi-annually or annually in order to be updated.

Take advantage of automated technology to track their activities. Create a plan to assess your competition and reassess your strategies and tactics.

There’s a lot to learn from the people that challenge you. Your competition may be the motivating force you need to take your internet business and website to the next level.