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How Do Colours Of Your Website Affect Conversion?

Most of us are visual creatures and react to different colours. Colours stir up emotion and is able to affect you subconsciously.

You tend to see the colours even before you recognise the text or words.

Therefore, just by changing the colour of your website will greatly affect the conversion rate of your website.

Choosing colours for your website is not just a black-and-white decision.

You can use colour psychology to improve your website and also increase your website’s conversion rate.

Colour psychology is the science of how colour affects human behavior.

Your website colour scheme needs to match your targeted audience. Some topics tend to lend themselves to certain colours.

For example, if the topic is about love and romance, you will expect to see the website colours being red or purple or pink. It is unlikely that the website is going to be in green.

Green colour is likely to be seen in environment related websites.

While pure white and black may work for professional presentation, it is less effective for websites.

Most websites tend to use up to 3 colours or tones.

There are four psychological primary colours – red, blue, yellow and green.

Here is a list of their psychological effects.

RED

Red has the longest wavelength and always grab our attention first. It stimulates and increase the pulse rate.

Red colours are generally associated with love, passion, romance, danger, excitement, action, and adventure.

Apart from that, it’s often used in the headline on a sales page because studies have shown it generated a higher conversion rate than other colours. Thus, it’s also a great colour to grab someone’s attention.

BLUE

Blue is one of the most popular colours and often, it has a calming effect. Unlike red which raises pulse rate, blue is shown to slow heart rate and breathing.

It is often used to exhibit a professional image. It’s associated with trustworthiness and success. It’s a symbol of water, purity, and cleanliness.

Using blue on your website gives audience a clean and pure feeling. It also helps to cultivates trust.

Look at PayPal and Facebook.

YELLOW

Yellow is actually the strongest colour, psychologically. It actually helps to lift the spirit and improve the mood. It is also the most noticeable of all colors by human eye.

It creates a sense of confidence and optimism.

This is why you often see ADD TO CART Buttons are in yellow.

But at the same time, yellow also represent sign of danger.

So if you are using yellow as the main colour theme for your website, you might be suggesting that your brand is fun and playful.

GREEN

Green often represents money. It also represents sustainable living, health, and nature. Green is another calming colour that symbolizes life.

Green is ideal for environmental and outdoor products.

BONUS TIPS

Do you know that women don’t like gray, orange, and brown. They like blue, purple, and green.

Do you know that men don’t like purple, orange, and brown. Men like blue, green, and black.

Do the colour psychology on your website presently support the image you want to portray?

Do they have the desired effect on your prospects and visitors?

If you’re unsure, consider making minor changes and testing and tracking results. Test the colour of your headline, background and your forms too.

Colour psychology has a dramatic effect on emotions. It can motivate, inspire, and touch. Take advantage of the effect colour has and use it on your site to help you achieve your goals.

 

Quick Tips For Writing An Effective Guest Blog Post

There are many ways to drive traffic to a website. One of most effective ways is to write a guest blog post for an authority website. This method is called guest blogging. It is free and highly effective.

Guest blogging leverages on the authority website’s brand and traffic and directs the traffic landing on the authority website to your website. It is very useful when you first start out building your own website’s brand as growing your website will take some time.

If you are able to do one guest blog post a week, you will be able to see a substantial amount of traffic to your website after some time.

But first, how do you get the permission to write on other people’s blog?

Here are some quick tips for landing guest blog gigs and making sure that the guest post that you have written will drive traffic to your own website.

First, you need to know how to approach other bloggers.

One of the most important thing to take note is that you are asking them for an equal value deal. That is you are confident that your post will be able to benefit their readers and also make them come back for more.

If you approach them as if you are asking a favour from them, then it will stack the odds against you.

When you approach these bloggers, inform them what you like to write and provide a few potential topics. All they need to do is to copy and paste to their websites after you provide them with your content.

Outline what are the benefits for them and why you want to give them free content. Emphasize that it will be a win-win situation for everyone. Make it seem as risk free as possible.

Next, invite them to “request” for your content instead of you pushing the content to them. See the difference when you adopt this approach compared to “begging” them for a favour?

This make sure that they respect you and you are able to build a long term relationship with them.

You probably will not get as many requests as you wish to but you should focus on those that get back to you and hope that you write for them.

Moving on, the next part is about writing the blog post. In order to write an effective blog post, you also need to understand the website’s audience that you are writing for.

Each website has their own unique segment of audience. Do your research before you start to write.

This way, it helps you to connect with the readers. Your final post should allow the readers to know who you are and understand why you are qualified to write the post.

After that, they are more open-minded and willing to accept your content.

Give them your best and let the guest post to do the “talking” for you. The goal of the article is not about selling someone on a click-through, but to write an article that is so good that they are willing to seek out the link in your bio box.

Make people want to know more by giving them a taste of what you have to offer.

So here are the quick tips for you write an effective guest blog post.

Go on and start finding some bloggers now!