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Making Your First Business Autoresponder Sequence

Have you wondered how large companies are able to continuously engage their audience? What can you do to reach hundreds of thousands of people, capture their attention, and successfully communicate with them without spending much on advertising?

 

Many large companies rely on email to market to their customers without having any additional costs from running events at fairs, or on normal forms of traditional media. Through the power of Email they can reduce their costs and ensure that they stay in touch with their current, and future customers.

 

Today we will discuss the strategies and tactics of good email marketing, and how you can get your first autoresponder sequence going. This guide is for Brick and Mortar stores, online businesses or individuals looking to get a kickstart to their current business.

 

Regardless of who you  are, and where you are from, you can definitely use Email Marketing to your advantage. All we need to do is to think of how you can integrate email into your current sales or marketing channels to capture leads for future purchases.

So lets get started

 

Selecting An Autoresponder

The first step you will need to take is to select an autoresponder. Normally it would be best for you to use Getresponse or Aweber, but you can consider using other autoresponders if you have niche requirements. For Brick and Mortar stores you can actually use Mailchimp as they have stringent requirements that your business will be able to meet without any issues.

The first time you mail them is the first impression that they have of you.

The First Email

The first email that your subscribers get will be the most meaningful one that they can and will get. Not only does the first email consistently get the highest open and click through rate, it also has the ability to be the first introduction that you subscribers get from you. You can consider a call to action that would really entice your audience and keep them engaged in a variety of ways. For example you can get your audience to do a survey or join a Facebook group.

Get the word out, make an email broadcast.

Broadcasting

As you reach out to your audience from your current list, you will eventually run out of emails in your autoresponder. One of the benefits of most autoresponders is the ability for you to be able to reach out to all of your subscribers at the same time with a broadcast. This is especially so for Brick and Mortar stores that are constantly rolling out new offers and products and will not have much need for an autoresponder sequence.

Cross selling allows you to make the most of your list.

Cross Selling

Cross selling is the act of selling additional goods and services to your current customers. This is easy for you to do as you will now have a list of customers that you will get over time. With these customers you can now promote related products that they would want or need. As you have built a business relationship with them before, and have a good rapport with them they will be more likely to purchase from you, especially if they are shown relevant products.

 



Making Your Own Ecommerce Store With Only Paypal And Wix

Now that we know how you can use Paypal with the steps in the other post, you can now get started with using Paypal not only as a payment processor, but as a way for you to manage your inventory without paying for an Ecommerce solution. Today, we are going to show you how you can use Paypal and Wix to make a basic site that has your products available for sale on it immediately.

 

First off, you will need a Wix site. While it does have a fair amount of disadvantages, it is one of the best choices for newbies that are very hesitant to spend money on their first online business. If you have the skills and ability to do more, you can always consider other options later.

If you are making one from scratch now, you can select from their list of available templates, or use their integrated ADI to make a store to your needs.

You nearly have to do nothing to get your site up.

Now that you have a Wix site of your own, you can now look towards getting a Paypal Business account. You will need one in order to painlessly conduct business online. Both standard and business accounts are able to accept payments, but it is more convenient to do so on your own business account.

It’s pretty easy.

Now, you can start making your Wix site useful. All you need to do now is to add your products, and add your payment processor( In this case, it’s Paypal).

Here we are going to make a few adjustments that would allow you product to be shipped and taxed properly. For this example, we will not be taxing our customers due to our tax code on goods sold internationally, and we will provide free shipping.

Now, lets make our first product to sell. A store without products can’t possibly make money at all, after all.

Your first product, one of many.

Wix also allows you to track your inventory using the unit quantity and the unit weight of the product. If you are doing the tracking on your own, physically, there is no need for this.

Once you have your own product up, it is now time to test it. Testing your site is simple, just add your product into your cart, and go to the check out page. If you are able to check out your current product, your page has successfully sold its first product.

 

Additional considerations

Wix, on paper, looks like an expensive hosting solution for the average person. For the money that you would spend on a basic store, you can get more value from your own cpanel hosting from nearly any host, like Bluehost. But, it does offer a lot of features and benefits for those that are willing to pay for it. For 13 dollars a month on the current promotion you have a dedicated autoresponder that will allow you to market to your leads via email, and also run your own store off of Wix too. Even at the regular price the value offered is substantial for the price.

For people who are concerned about the security of Wix, they can consider doing things the hard way for free, or sign up for an Ecommerce solution that they can use on their own host.



Time Management For Internet Marketers – How You Can Improve Your Online Marketing Efficiency

Have you ever found yourself trying to balance your current work obligations, your internet marketing dreams and your family and friends at the same time? Would you like to learn how you could avoid all of the many distractions that are eating away at your free time? Well all you have to do is to keep on reading and to implement our steps into our schedule and  you will instantly see the difference in your current lifestyle and schedule by the very next day.

Marketing online is quite simple, but it is quite a time consuming task for anyone who is trying to become an internet marketer. Your approach may not be the most efficient, especially if you are easily distracted by the many possible avenues for other tasks to overwhelm you at any time.

Do you know which direction you’re headed for?

The first step that you would have to take is to take note of the important tasks of the day, you will need to be aware of what you must do, what you can do, and what you have no need to do. Once you have organized the activities in the day into this category, you can now ignore the non important tasks of the day without wondering if it is important to focus on the important things in your life.

A list will really help you keep things in check.

Learning how to budget the time for a task is also very crucial to making sure that the time that you have spent on something does not spiral out of control. If you are writing an article, and you think it should take half an hour, it should not take much more time than that. If you have spent time trying to fix that article you could’ve done something else, or wrote a new article from scratch instead. By budgeting for your tasks and knowing when to abandon them you can do more and waste less time on wasteful work.

The clock’s ticking.

Delaying less important tasks is also an important skill. If you have a few things going on, you would spend less time trying to do one thing at a time, by staggering the tasks and budgeting the time for it than for you to spend the whole day trying to juggle different issues that would take varying amounts of time to fix.

I hope that you have learned how you can record, budget and delay your tasks to acheive the best productivity that you can get from your daily work. With this new knowledge you can work fast, abandon useless projects and make sure that your important work always comes first.

 


Paypal Payment Integration Tips – How To Get Paid Through Paypal

Now that you have your own funnel and website, it may be time to expand your site to include a Paypal button so that you can start making sales over the internet, globally, with anyone in any country being able to purchase your goods.

 

In this guide, we will take a look at the various steps that you can use in order to make your first Paypal sale possible.

Starting off

The first thing that you will need is a Paypal Business Account. This will allow you to be able to make selling via paypal a simpler task. While it is possible for you to receive payments on a personal account, it is significantly riskier due to a variety of factors that would significantly affect the way that the payments can be contested. We will always recommend that you start off with a business account.

Once you have a business account, all you will have to do is choose the method that you will use to receive money from people online.

Once you have gone to the Paypal landing page, you can create an account. To get a business account you will have to click on the Receive Payments button.

After that, you can now focus on making your first mode of payment, in this example we will make a button that will be able to allow you to sell something almost immediately.

We are going to use a HTML button in this example, because not everyone has the ability to use Ecommerce options that are also offered to you by Paypal.

You will also be asked if you would like to use Paypal exclusively to process all credit and debit cards, or if you would like to use Paypal for Paypal only transactions. The reason for both options being available is due to the needs of site owners to be able to cater to all cards with one payment processor, or to accept payment via Paypal if they do not have the ability to do so otherwise.

The best part of Paypal is the ability for you to make custom buttons for custom amounts, and then attach that very button to an item that you are selling. Paypal will also help you keep track of your inventory, not only will it track your current stock amount, it can even track your profit from your sales.

Once you are done setting the various settings that you would like for your button, you can now add it to your site. However, Paypal does give you the option to email your buyer with the link, that would allow you to be able to skip adding a button to your site entirely. If you are not able to make the changes to your site if you do not know how to use the HTML editor in your hosting you can just email your clients and customers instead.

 

Adding The Button

Now that you have the button code, all you will have to do is to open your site and add the code into your site.