Welcome To EwenChia.com!
International Speaker and Trainer. #1 International Bestselling Author

Why Do People Fail At Internet Marketing?

There are many success stories in the Internet Marketing world but at the same time there are also failures. Internet Marketing is a REAL Business. It is as real as opening a company offering products and services.  A lot of people may start Internet Marketing as a “part-time job” to earn extra income to supplement the income from their full-time jobs. But many fail to realize that Internet Marketing is a real business.

This brings me to the number one reason why people fail at internet marketing. Mindset. If you are going to treat internet marketing as a part time job, then you will only receive part time income.  Fair enough? Even though you may be starting this part-time, always remember that this is a real business. Internet Marketing can improve and change your life forever. Why do you want to only treat this like a “hobby”.  Even if you may be operating in a niche that you are passionate in, but if you are looking for a substantial income from Internet Marketing, you need to switch your mindset to understand that this is a REAL business. This is not an overnight get-rich-quick scheme.

Next, since you are doing business on the internet, there are tons of information available and many proven profitable systems. We understand that trying to stay focus is very difficult as there may be  an “easier” system available. Hence, we hopped from products to products, programs to programs. Most of the time, these products and programs can truly help you to succeed in Internet Marketing; however, not focusing on the training and not following through can easily leads to failure.  Many may complain about information overload which happens to almost everyone when starting out but learn to filter off what is necessary and what is unnecessary.

Once you are able to focus on one proven system, the next step is taking actions. Taking wrong actions is as bad as not taking any action. A lot of the people have access to very good training material that they can apply to start their internet marketing journey. However, most of the time, many will not take any action to actually implement or follow through the training. Some will implement the training method in their own ways instead of what is taught.  When the result is not what they expected, they blamed the product.  The key is taking massive correct actions and following instructions.

Some have taken actions in creating and promoting their websites but did not see any result immediately and claimed that they had failed. Let’s go back to the first point. Are you treating this like a real business? Do you open a restaurant and tried once or twice to get customers and give up after one or two times? This is an issue with many of the newbies which is giving up too early and too easily.

So, don’t fall into these pitfalls. Be focus and start taking massive correct actions and treat this like a REAL Business!

Secrets of Best Selling Headlines

I have made millions from selling digital products online and one of the success factors is attributed to headlines that are able to sell and draw the readers’ attention.

The attention span of any visitors to your website is very short and if the website’s headline does not capture the visitor’s attention, chances are that they are less likely to read the rest of your website or sales letter.

Hence, if your headline is able to capture the visitor’s attention and make them continue to read the rest of the sales copy, your conversion rate will be higher.

So what are the secrets of best selling headlines? In today post, I am going to reveal the “secrets” to you.

Secret #1 – BIG HEADLINE and relevant image

With a BIG HEADLINE and relevant image, it will capture the visitor’s attention and it will be able to either pre-frame the visitor’s mindset or interrupt the visitor’s pattern.  It helps to increase the conversion rate.

Secret #2 – Using Curiosity with the help of the 5 Ws and 1 H.

Who, what, when, where, why and how. Using the 5 Ws and 1 H is a good guide to help you write a bestselling headline.  Use the right keywords and benefits that the visitors will receive to hook them into reading the rest of the page.

Eg. Learn How Your Can Skyrocket Your Online Income Within 17 Days Using This Secret Trick!

Secret #3 – Solution-Theme format

Offering the solution in the headline to the problem that your reader is looking to solve will definitely increase their chances to continue to read the rest of the sales copy.

Eg. Discover How You Can Get Rid Of Your Stubborn Tummy Scars In Just 3 Simple Steps!

Secret #4 – Shocking news format

People just love news and this is basic human instinct. When your headline is like shocking news, it will hook the visitors and make them to continue to read further.

Eg. 14 Years Old Discovered a NEW Profit System Making $3,427.08 Overnight!

Secret #5 – Offering improvement

Instead of begin competitive, I prefer to say that we as human being, like to improve on what we have. That’s how the world keeps advancing forward. Offer the improvement as a key benefit to make your visitors continue to read the rest of the page.

Eg. Find Out How You Can Dominate The Search Result And Leave Your Competitors Behind.. FOREVER

Now, the BIGGEST “Secret” is to test your headline and tweak it. If you have the resources, it is best to do split testing to understand which headline is working for you. Tweak, test and repeat to get your bestselling headline today!

Ewen Chia – How To Spot Fake Reviews

Hey guys, this is Ewen Chia, I’ve been marketing online since 1997 and have helped thousands of students achieve real success on the internet throughout these years.

I’m also the author of the #1 international bestselling book, “How I Made My First Million On The Internet…And How You Can Too!”

Ewen Chia

One of the skills I’m best known for is “Affiliate Marketing”, the business model of making commissions through the marketing and selling of other companies’ products and services.

It’s with Affiliate Marketing in mind that I’m writing this article, which is long overdue in my opinion.

Have you ever searched the search engines and saw websites ranking for “author name + scam”, “author name + product name” or “product name reviews” etc.?

This is an affiliate marketing strategy known as “Fake Reviews” and involves the websites or web pages writing largely fake and biased negative reviews of a person or product, while promoting themselves or their chosen products.

Meaning, they are actually doing all this to MAKE MONEY from another product (product B) while tearing down the competitor’s product (product A).

It happens everywhere, not only in the Internet Marketing niche.

It’s a strategy that works as many people are misled by and fall for these “reviews”. So they keep appearing and continuing.

Most of these website owners also employ black hat tactics to benefit themselves.

They tend to target popular brands and products – simply because there’s traffic from people searching for them.

Lets look at how you can spot fake reviews so that you’re in the know…

How To Spot A Fake Review – 3 Tell Tale Signs


Tell Tale Sign #1
: Targeting Popular Gurus, Brands And Products

Fake reviews are often targeted at popular gurus, brands and products because they have huge traffic and search volume, ie. demand. In fact, this is the only way the strategy can be effective.

Tell Tale Sign #2: Bashing One Product To Promote Another

If someone is bashing a product or products unfairly, only to recommend another “better” product that he or she is making a commission on, then it’s positively a fake review.

Some of these website owners also go as far as to promote themselves as a more credible and trustworthy alternative, as the other guru or brand is seen in a bad light based on their “reviews”.

Tell Tale Sign #3: Multiple Search Engine Rankings

As mentioned, the way this works is by targeting popular keywords that describe their competitors’ names and products.

They then try to rank for these multiple keywords on the search engines to get traffic.

Think about it, why would another website try so hard to rank and get traffic for OTHER people’s names and product names on the search engines?

The very fact that they are doing this shows you they are using fake reviews as a strategy to make money.

Hope this article will give you a deeper insight and clearer perspective when you next look at a review.

Protect yourself!

Sincerely,

Ewen

 

Best Of Both Worlds – Free Traffic VS Paid Traffic

Traffic is the main fuel for running your online business. Without traffic, your business will not be able to move forward and generate revenue.  There is mainly 2 main categories of traffic – Paid Traffic and Free Traffic.

I always encourage our students to master one paid traffic method and one free traffic method. Hence, you will be able to enjoy the best of both worlds. Please also note that the traffic methods are also dependent on the niche of your business. Different niche has a different reliable source of traffic.

In general, paid traffic means using money to get the traffic while free traffic means that you are required to do some “work” to drive the traffic.

Why do we encourage using both types of traffic? This is because for most of the time, paid traffic will be able to provide you with instant result. On the online world, speed is very crucial to your success. You’ll want to be able to test, tweak and maximize your website conversion as fast as possible. The result may be positive or negative but it allows you further fine-tune your website.  Free traffic tends to be slower and you may not be able to see the result immediately.  However, as you build up your free traffic, it will grow in momentum and continues to brings you traffic even when you stop doing activities that brings in the traffic. On the other hand, your paid traffic strategy will not work once you stop investing in it.

Here are some of the ways that you can get your traffic.

Free Traffic

  1. Social Media such as Facebook, Instagram, Twitter.
  2. Forums
  3. Blogs
  4. Videos
  5. Basic SEO

Paid Traffic

  1. Per Per Click such as Google Adwords and Microsoft Bing Ads
  2. Social Media Ads such as Facebook Ads and Twitter Ads
  3. Banner Ads
  4. Emails Ads
  5. Native Ads

Now, let’s get going and get some traffic!

Inform Your Subscribers About Any Updates REAL TIME!

Hey! Do you want to inform users about any updates REAL TIME even if they are not on your website or subscribed to your mailing list?

This can be done by push notifications. It works great whether you have a regular blog or ecommerce website.

When visitors land on your website, there will be a popup notification to ask them if they like to receive updates about the website WITHOUT the need to enter any of their personal details such as email addresses.

One of the apps that I recommend is PushCrew.

You can sign up for a free account here: https://pushcrew.com/

With Push Crew, you will be able to do the following:

Talk to your Users Right on the Browser. Real-time

With push notifications, you don’t have to wait for your users to open their email inbox to get a communication. It will be delivered right on their browser. Real-time.

Reach your Users Anywhere on the Web

Push Notifications are delivered right on the browser. So you can engage your subscribers with your communication even when they are not present on your website.

Send Personalized Pushes. Make more Revenue

Push Notifications are clickable. So you can send people directly to any URL on your website (or outside your domain) based on their interests / actions on your website.

This is how it looks like when a visitor visits your website with the PushCrew app installed onto your website. First time visitors will see this pop-up.

Once they click on “Allow”, you will be able to send push notification whenever you want.

Your subscribers will be able to see this on their computer when you pushes a notification and click on it.

This is very useful for sending information to your subscribers when you have new offers, updates or anything that you want to share with your subscribers.

Go ahead and install PushCrew on your website today!