Welcome To EwenChia.com!

Secrets of Best Selling Headlines

I have made millions from selling digital products online and one of the success factors is attributed to headlines that are able to sell and draw the readers’ attention.

The attention span of any visitors to your website is very short and if the website’s headline does not capture the visitor’s attention, chances are that they are less likely to read the rest of your website or sales letter.

Hence, if your headline is able to capture the visitor’s attention and make them continue to read the rest of the sales copy, your conversion rate will be higher.

So what are the secrets of best selling headlines? In today post, I am going to reveal the “secrets” to you.

Secret #1 – BIG HEADLINE and relevant image

With a BIG HEADLINE and relevant image, it will capture the visitor’s attention and it will be able to either pre-frame the visitor’s mindset or interrupt the visitor’s pattern.  It helps to increase the conversion rate.

Secret #2 – Using Curiosity with the help of the 5 Ws and 1 H.

Who, what, when, where, why and how. Using the 5 Ws and 1 H is a good guide to help you write a bestselling headline.  Use the right keywords and benefits that the visitors will receive to hook them into reading the rest of the page.

Eg. Learn How Your Can Skyrocket Your Online Income Within 17 Days Using This Secret Trick!

Secret #3 – Solution-Theme format

Offering the solution in the headline to the problem that your reader is looking to solve will definitely increase their chances to continue to read the rest of the sales copy.

Eg. Discover How You Can Get Rid Of Your Stubborn Tummy Scars In Just 3 Simple Steps!

Secret #4 – Shocking news format

People just love news and this is basic human instinct. When your headline is like shocking news, it will hook the visitors and make them to continue to read further.

Eg. 14 Years Old Discovered a NEW Profit System Making $3,427.08 Overnight!

Secret #5 – Offering improvement

Instead of begin competitive, I prefer to say that we as human being, like to improve on what we have. That’s how the world keeps advancing forward. Offer the improvement as a key benefit to make your visitors continue to read the rest of the page.

Eg. Find Out How You Can Dominate The Search Result And Leave Your Competitors Behind.. FOREVER

Now, the BIGGEST “Secret” is to test your headline and tweak it. If you have the resources, it is best to do split testing to understand which headline is working for you. Tweak, test and repeat to get your bestselling headline today!

Ewen Chia – How To Spot Fake Reviews

Hey guys, this is Ewen Chia, I've been marketing online since 1997 and have helped thousands of students achieve real success on the internet throughout these years. I'm also the author of the #1 international bestselling book, "How I Made My … [Continue reading]

Best Of Both Worlds – Free Traffic VS Paid Traffic

Traffic is the main fuel for running your online business. Without traffic, your business will not be able to move forward and generate revenue.  There is mainly 2 main categories of traffic – Paid Traffic and Free Traffic. I always … [Continue reading]

Inform Your Subscribers About Any Updates REAL TIME!

Hey! Do you want to inform users about any updates REAL TIME even if they are not on your website or subscribed to your mailing list? This can be done by push notifications. It works great whether you have a regular blog or ecommerce … [Continue reading]

3 Awesome Tools That You Can Use For Your Market Research

Before you start building your online business, it is very important to do your research carefully. A lot of newbies just jump into the market that they think will allow them to profit. That is ONE BIG Mistake that you need to avoid. You need to lay … [Continue reading]

Free WordPress Plugin For Creating Popup

If you have a WordPress website, I highly recommend this plugin for creating pop-up. This plugin is called Yeloni Exit Pop. There are paid and free versions and the free version is good enough! It allows you to do create a variety of popups … [Continue reading]

“7 Strategies To Create Great Content For Your Blog (And Why Pokemon GO Is One Such Strategy!)”


Lets talk about blogging! Firstly, blogs have “evolved” over time. In the past, it gained popularity when many people started using blogs as their personal online journal. After that, it transited into a more organizational use and many people … [Continue reading]

Building A Good Relationship With Your Email List


One of the ways to earn money online is to build an email list and do email marketing to profit.  Email marketing can be applied to both online and offline businesses. In fact, having a list of your prospects and customers is a must have, and … [Continue reading]

“You Don’t Have To Be Great To Get Started, But You Have To Get Started To Be Great!”


This is a famous quote from Les Brown, who is one of the top American motivational speakers in the world. Some time back, I had the privilege to share the same stage with him and this quote from him stayed in my mind. “You Don’t Have To Be … [Continue reading]

“List Building LIVE” class (Thurs Feb 18)

Hey, I want to do a content-packed LIVE training to show you in real-time the simplest way to build your own list and make money with it. This class will be conducted on: Thursday, Feb 18th 2016, 7AM EST (Click "show in my time zone" for … [Continue reading]